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All Journal Komunikator PAX HUMANA Jurnal ASPIKOM Kritis Cakrawala Jurnal Penelitian Sosial CCIT (Creative Communication and Innovative Technology) Journal Avant Garde Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Signal Jurnal Ilmu Komunikasi Andalan
Richard Gordon Mayopu
Universitas Kristen Satya Wacana
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemerintah Kota Salatiga dalam Upaya Pencegahan Penyebaran COVID-19 Elisa Husein; Rini Darmastuti; Richard Gordon Mayopu
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1287

Abstract

Information about COVID-19 became an urgency for every individuals in this pandemic situation. Unfortunately, not all of the information were told in the appropriate communication strategy, it raised some unwanted impacts, such as fear and anger. Pace, Paterson, and Burnett, stated that communication strategy has three main purposes. This paper tried to dig up and describe the communication strategy of Salatiga City Government in their effort to prevent the spread of COVID-19 in Salatiga. The results are first, the informations about COVID-19 are delivered with video, poster, and others. Second, the strategy used gave impacts on changes in affective, cognitive and behavior. Third, this strategy could be made in a communication strategy model which emphasized in the source credibility, clarity of content, and interesting medias. The research revealed that this strategy hadn’t built a full awareness of the society, one of the causes was the lack of even information delivered to the Salatiga society. Therefore, Salatiga City Government’s communication strategy could be improved in order to be an effective communication strategy.
PENGARUH EFEKTIVITAS CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA ASPEK ENVIRONMENAL SUSTAINABILITY TERHADAP REPUTASI PERUSAHAAN GRAND HYATT BALI (PT WYNCOR BALI) Melinda Kurnia Sandy; Mila Chrismawati Paseleng; Richard G. Mayopu
JURNAL SIGNAL Vol 8, No 1 (2020): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (846.294 KB) | DOI: 10.33603/signal.v8i1.2533

Abstract

ABSTRAKSalah satu keuntungan dari pelaksanaan Corporate Social Responsibility, reputasi perusahaan akan semakin baik sehingga loyalitas konsumen makin tinggi. Tujuan penelitian adalah untuk menguji pengaruh Corporate Social Responsibility (CSR) pada aspek environmental sustainability terhadap reputasi perusahaan Grand Hyatt Bali. Desain penelitian yang digunakan berdasarkan tujuan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Dalam penelitian ini yang menjadi populasi adalah masyarakat yang ada di Desa Bualu, Kabupaten Badung. Jumlah penduduk Desa Bualu berdasarkan adalah 9521. Berdasarkan pendekatan dari sampel Krejcie dan Morgan diperoleh sampel sebanyak 274 responden. Hasil penelitian menganalisis tentang hubungan 3P (Planet, People dan Profit) terhadap reputasi perusahaan. Aspek planet dan people dari implementasi CSR di pantai Benoa memiliki pengaruh signifkan terhadap reputasi perusahaan Grand Hyatt Bali. Aspek profit pada environmental sustainability CSR pelaksanaan beach cleaning oleh Grand Hyatt Bali tidak memiliki hubungan signifikan terhadap reputasi perusahaan. Hal tersebut dikarenakan kegiatan yang dilaksanakan oleh perusahaan tidak secara langsung memberikan dampak keuntungan, namun murni karena tanggung jawab sosial.Kata Kunci: Corporate Social Responsibility (CSR), Environmental Sustainability, Reputasi Perusahaan. ABSTRACTOne of the advantages of implementing Corporate Social Responsibility, the company's reputation will be better so that customer loyalty is higher. The study aims to examine the effect of Corporate Social Responsibility (CSR) on environmental sustainability aspects of the Grand Hyatt Bali company's reputation. The research design that is used based on the objectives is explanatory research with a quantitative approach. In this research, the population is the people in Bualu Village, Badung Regency. The population-based on Bualu Village is 9521. Based on the approach of the Krejcie and Morgan sample, 274 respondents were obtained. The results of the study analyzed the relationship of 3P (Planet, People, and Profit) to the company's reputation. The planetary and people aspects of implementing CSR on the Benoa beach have a significant influence on the Grand Hyatt Bali company's reputation. The profit aspect of CSR environmental sustainability in implementing beach cleaning by Grand Hyatt Bali has no significant relationship to the company's reputation. That is because the activities carried out by the company do not directly provide a profit impact, but purely due to social responsibility.Keywords: Corporate Social Responsibility (CSR), Environmental Sustainability, Company Reputation
Analisis Media Sosial Facebook Dalam Menyiarkan Kegiatan Gerejawi di GMIM Baitani Paslaten Pada Masa Pandemi Covid-19 Tahun 2020 Sonia Christy Pepah; Richard Gordon Mayopu
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Digital Era is a situation where technology provides convenience for the Global community, especially during the Covid-19 pandemic. Thus, happened to the GMIM Baitani Paslaten congregation, where the use of social media, especially Facebook, became a medium that provided convenience in carrying out worship services. This research uses Two-Step Flow Communication Theory according to Paul Lazarsfeld's models. This research explains how the analysis of Social Media, specifically Facebook, broadcasts ecclesiastical activities at GMIM Baitani Paslaten during the 2020 Covid-19 pandemic. GMIM Baitani Paslaten uses Facebook features such as live streaming as an alternative for congregations in carrying out ecclesiastical services. This study uses a qualitative analysis approach with explanatory descriptive writing methods and uses primary and secondary data sources. The results and conclusions of this study are The use of Facebook in church services during the Covid-19 pandemic, The use of Facebook during the pandemic, The impact of live streaming which Consists of attendance screening, Network connections, Broad coverage, Freedom of expression for the congregation, and Analysis of the occurrence of two step flow communication theory on the implementation of ecclesiastical activities. In this case, it is analyzed from the response of the GMIM Baitani Paslaten congregation when worshiping online using social media Facebook.
The Meta Analysis in Public Relations Theory in the Era 1.0, 2.0, 3.0, 4.0, and Artificial Intelligence Darmastuti, Rini; Winarso, Sri; Christianto, Erwien; Klangrit, Suriya; Mayopu, Richard G.
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24396

Abstract

This research delves into the evolution of public relations theory from 1964 to 2024 using a meta-analysis approach and bibliometric techniques. By examining 12,186 articles from the Scopus database, we chart the development of PR theory across five distinct phases: 1.0 (1964-1980), 2.0 (1981-1990), 3.0 (1991-2000), 4.0 (2001-2010), and 5.0 (2011-2024). Our research demonstrates a transition from Traditional one-way communication methods to interactive, data-driven strategies that integrate artificial intelligence. Notable trends include the increasing significance of digital platforms, social media, and AI-driven analytics in public relations. This study offers valuable perspectives on the evolving nature of public relations theory and practice, emphasizing the industry's ability to embrace technological progress and meet changing societal demands. As a result of this analysis, we provide an overview of the main themes, emerging trends, and shifting patterns in PR theory over time, providing a basis for future research in the era of AI-driven Public Relations.
Co-Authors Agustinus Fritz Wijaya Boni Hargens Clarissa Marscalofa Elisa Husein Erwien Christianto George Nicholas Huwae Grivin Srisanto Herwin Togar Parulian Manik Klangrit, Suriya Melinda Kurnia Sandy Mila Chrismawati Paseleng Nugrahaning Esa Pratiwi Rini Darmastuti Sandy, Melinda Kurnia Sariayu, Viona Alamanda Sonia Christy Pepah Suprihadi Winarso, Sri Yesaya Sandang