Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal Jurnal ASPIKOM Martabe : Jurnal Pengabdian Kepada Masyarakat Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Abdi Masyarakat (JAM) International Journal of Community Service Jurnal Public Relations (J-PR) Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Visi Komunikasi Marcommers : Jurnal Marketing Communication and Advertising PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO
Novi Erlita
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
THE ROLE OF PR EVOLUTION THROUGH AI-POWERED SOCIAL MEDIA MONITORING: STRATEGIES FOR MEASURING CAMPAIGN SUCCESS Diana Lutfiana; Novi Erlita; Reonaldo Suryanata
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

the advent of social media and the integration of artificial intelligence (AI). This study explores the efficacy of AI-powered social media monitoring tools in evolving PR practices and measuring campaign success. Through a qualitative research approach, semi-structured interviews were conducted with three social media researchers who utilize these tools in their professional roles. The study aims to understand the subjective experiences of these researchers, the capabilities and limitations of AI technologies, and the impact of AI on key PR metrics such as brand awareness, reputation, and crisis management. The findings reveal that AI-powered social media monitoring tools significantly enhance the ability of PR professionals to track and analyze large volumes of social media data in real-time. Participants highlighted the benefits of these tools in identifying trends, tracking engagement, and conducting sentiment analysis. However, the study also identifies several challenges, including difficulties in capturing nuanced human emotions and occasional inaccuracies in sentiment classification. These findings align with existing literature, which emphasizes the transformative potential of AI in PR while acknowledging current technological limitations. The study concludes by identifying best practices for integrating AI-powered social media monitoring into PR strategies and highlighting opportunities for future research. These include improving sentiment analysis algorithms, developing AI tools capable of interpreting complex emotions, and exploring the ethical implications of AI in PR. By providing a nuanced understanding of the role of AI in PR, this research offers valuable insights for practitioners and stakeholders, guiding the effective and responsible use of AI technologies in the field.
POLA KAMPANYE PELESTARIAN LINGKUNGAN OLEH SUKU DINAS LINGKUNGAN HIDUP DI JAKARTA BARAT Novi Erlita
Marcommers : Jurnal Marketing Communication and Advertising Vol. 14 No. 2 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguraikan dan memahami bagaimana Suku Dinas Lingkungan Hidup Jakarta Barat dalam mengimplementasikan pola kampanye lingkungan hidup kepada masyarakat sekitaran Jakarta Barat yang dapat diimplementasikan dalam skala lokal maupun nasional dalam pengembangan keilmuan Komunikasi lingkungan. Penerapan sebuah konsep program Pola Kampanye lingkungan Suku Dinas Lingkungan Hidup di Jakarta Barat sangat penting untuk diteliti. Pelaksanaan pola kampanye lingkungan hidup bertujuan untuk memberikan informasi kepada publik ekternal dan publik internal khususnya masyarakat di Jakarta Barat dalam Implementasi Pola kampanye Pelestarian Lingkungan Oleh Suku Dinas Lingkungan Hidup Jakarta Barat sebagai proses peduli lingkungan. Menurut Undang Undang No. 23 Tahun 1997, lingkungan hidup adalah kesatuan ruang dengan semua benda, daya, keadaan, dan makhluk hidup, termasuk manusia dan perilakunya, yang mempengaruhi kelangsungan perikehidupan dan kesejahteraan manusia serta makhluk hidup lain.Mengingat Jakarta sebagai ibukota Negara maka selayaknya lah kita khususnya masyarakat Jakarta Barat sebagai pelaku dan penghuni bumi wajib menjaga kelestarian lingkungan hidup . Hasil penelitian ini diharapkan dapat memberikan berbagai rekomendasi terkait inovasi komunikasi lingkungan dalam hal pola kampanye lingkungan hidup, Selain itu, penelitian ini diharapkan dapat memberikan pemahaman dan pemikiran dan menjadi role model bagi Suku Dinas Lingkungan Hidup di Provinsi-Provinsi di Indonesia dalam mengimplementasikan pola kampanye lingkungan hidup demi teciptanya pembangunan serta komunikasi lingkungan yang berkelanjutan (Sustainable Development). Secara akademis, penelitian ini diharapkan dapat menjadi referensi pada penelitian selanjutnya, serta dapat memperkaya keilmuan bidang komunikasi lingkungan khususnya Public Relations, mengenai pembahasan analisis pola kampanye lingkungan hidup. secara subtansial. Hasil kajian tulisan ini diimplementasikan dalam skala lokal maupun nasional serta untuk pengembangan keilmuan Komunikasi lingkungan. Dari segi akademik diharapkan mampu memberikan sumbangan pemikiran terhadap Ilmu Komunikasi khususnya dalam Komunikasi lingkungan yang telah berkembang dewasa ini.
Building Awareness of the Dangers of Stunting Generation Through Health Communication for Indonesian Worker at Pulau Penang Malaysia Suraya Mansur; Novi Erlita; Gammara Lenggo Geni
International Journal Of Community Service Vol. 4 No. 2 (2024): May 2024 (Indonesia - Ethiopia )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i2.270

Abstract

The implementation of Community Service is the result of collaboration between the Communication Studies Program at Mercu Buana University and Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Pinang, Malaysia. The Theme of Community Service Activities is Building Awareness of the Dangers of Stunting Generation Through Health Communication. To achieve this goal, the lecture method is used, playing youtube videos of short duration, then questions and answers about Building Awareness of the Dangers of Stunting Generation Through Health Communication For TKW women worker in Pulau Pinang, Malaysia. This campaign activity is planned to be held in January, 28. 2024 in Pulau Pinang, Malaysia. This activity is expected to be attended by women worker who live in Malaysia. Target outputs of this community services activity is increased knowledge and skill, Mass Media Publication, journal article, HAKI and video Activity. Lastly, the satisfaction of the participants in the devotion activities can be said to be very good. This can be seen from the response which says that the material delivered is in accordance with what is needed by the participants, besides that he also follows the activity from beginning to end. In addition, in terms of participants, it was seen from their cooperative attitude and feedback that was relevant to what was delivered by the speaker.
Co-Authors Anindita Diana Lutfiana Enjang Pera Irawan Gammara Lenggo Geni Gustina Romaria Heri Budianto Mansur, Suraya Novena Ulita Nurhayani Saragih Reonaldo Suryanata Vania Utamie Subiakto