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Irawan Yuswono
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Harnessing Entrepreneurial Creativity and Green Opportunity Exploitability for Expansion Growth: Insights from the Real Estate Development Industry Yuswono, Irawan
Applied Business and Administration Journal Vol. 3 No. 3 (2024): Synergizing Innovation and Strategy for Sustainable Business Performance
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v3i03.355

Abstract

This study explores the pivotal role of entrepreneurial creativity in driving business opportunity exploitability and its subsequent impact on firm performance within the environmentally friendly housing development industry in Indonesia. Employingthe Resource-Based View (RBV) theory, the research investigates the relationship between entrepreneurial creativity and business expansion through green innovation approaches. Data were collected via surveys and interviews with 188 housing developers and contractors in major Indonesian cities, revealing that firms integrating entrepreneurial creativity with green innovations are more likely to expand successfully. The findings highlight the necessity of unique and inimitable resources, such as green innovation and entrepreneurial creativity, for achieving competitive advantages and superior firm performance. The study underscores the importance of strategic resource utilization in sustainable development and provides actionable insights for housing developers and policymakers to foster innovation and sustainability in the real estate sector. These insights contribute to the broader literature on sustainable entrepreneurship and offer a strategic framework for leveraging green business opportunities to enhance firm performance.
PENGARUH METODE MARKETING ONLINE DAN OFFLINE TERHADAP PENINGKATAN OMSET UMKM PADA SITUASI PANDEMI COVID-19 Indrasmitha, Gustyana; Yuswono, Irawan; Rahmadhani, Sari
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 13 No. 1 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.437 KB) | DOI: 10.36694/jimat.v13i1.403

Abstract

Penelitian ini terkait dengan situasi pandemi covid-19 yang melanda Indonesia, membuat UMKM melakukan perubahan cara penjualan. UMKM melakukan upaya dengan metode pemasaran untuk memecahkan masalah. Cara pemasaran harus sesuai dengan kondisi masyarakat yang terkena dampak. Penelitian ini mengkaji penggunaan metode pemasaran offline dan pemasaran online apakah dapat meningkatkan penjualan. Objek penelitian ini adalah responden yang berasal dari konsumen UMKM di toko buah Pak Desaya. Dimana UKM yang bergerak di bidang pemasaran sayur dan buah mengalami penurunan omzet penjualan. Hasil penelitian menunjukkan bahwa pemasaran offline dapat berpengaruh positif terhadap peningkatan omset penjualan. Pemasaran offline menciptakan nilai bagi pelanggannya dan membangun hubungan pelanggan yang baik dan mengambil nilai lebih dari tanggapan pelanggan sebagai imbalannya. Demikian juga pemasaran online berdampak positif terhadap peningkatan omset, karena mampu membangun dan menjaga hubungan dengan pelanggan. Kegiatan penjualan online dapat memfasilitasi pertukaran ide, produk, dan layanan yang dapat memuaskan konsumen
PARETO SALES NETWORK ASSET AS CRITICAL SOURCES OF COMPETITIVE ADVANTAGE : A RESOURCE-BASED VIEW PERSPECTIVE Yuswono, Irawan; Rahmadhani, Sari
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 1 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532 KB) | DOI: 10.36694/jimat.v12i1.406

Abstract

Relationship skills can create a sales network and become an important part of a company to increase competitive advantage. The purpose of this study is to identify the inconsistency of the relationship between relational capability in competitive advantage and Pareto sales network assets as a mediator. The sample of this study came from food and beverage SME owners around the city of Semarang, Central Java. Respondent data was collected from 202 small and medium business sectors through questionnaires and interviews. This study used SEM-PLS for analysis. The results of the study found that (1) relational capability had a positive and significant effect on Pareto sales network assets; (2) relational capability has a positive and significant effect on competitive advantage; (3) Pareto sales network assets have a positive and significant effect on competitive advantage; (4) the greater the influence of relational capability on competitive advantage through Pareto sales network assets. The role of Pareto sales network assets has the potential to be a high leverage for competitive advantage in SMEs.
Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Maharani, Dewi; Yuswono, Irawan; Sutono, Sutono; Junianto, Pilifus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
HOW DOES WORD OF MOUTH AFFECT PURCHASE DECISION?:THE MEDIATING ROLE OF BRAND AWARENESS (Studi Kasus Pada Konsumen Kopi Kulo di Kota Semarang) Muja, Maria Rosalina; Yuswono, Irawan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15247

Abstract

The purpose of this study is to investigate how Word of Mouth (WOM) affects consumers' purchasing decisions for Kulo Coffee in Semarang City, using Brand Awareness as a mediating variable. This study was motivated by the high business competition in the coffee industry, where effective marketing strategies are needed to increase purchasing decisions. The research model developed examines the relationship between WOM, social media marketing, and Brand Awareness on consumer purchasing decisions. Data were collected through questionnaires distributed to 200 respondents. Data analysis was carried out using the Structural Equation Modeling (SEM) method. The results showed that WOM has a significant influence on purchasing decisions, both directly and through Brand Awareness as a mediating variable. In addition, Social Media Marketing was also found to have a significant effect on Brand Awareness and purchasing decisions. This study provides theoretical and practical implications for entrepreneurs in the coffee industry to focus more on increasing Brand Awareness through Word of Mouth and social media marketing to influence consumer purchasing decisions.
Co-Authors Aji, Lexi Jalu Dewi Maharani Indrasmitha, Gustyana Junianto, Pilifus Kholifah, Siti Kholifah Maharani, Dewi Mudassir, Andi Muja, Maria Rosalina Ningrum, Dina Dwi Noor Salim Pilifus Junianto Praptitorini, Mirna Dyah Ristianawati, Yuyun Sari Rahmadhani Sutono Sutono Sutono Sutono Toresa, Dedeh Cahyani Turmudhi, Anis Usmany, Paul Yanto, Dwi