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All Journal Dia: Jurnal Administrasi Publik JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Kompartemen : Jurnal Ilmiah Akuntansi Jurnal Akuntansi Kompetif Jurnal Revenue : Jurnal Ilmiah Akuntansi Multicience INTELEKTIVA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Akuntansi'45
Darmo H Suwiryo
Universitas Muhammadiyah Sukabumi
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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MARKETING STRATEGIES IN INCREASING SALES VOLUME OF HOUSING PRODUCTS (STUDY AT PT PILAR KSATRIA TIDAR NUSANTARA KOTA SUKABUMI) Cindy Suherti Suarsa; Erry Sunarya; Darmo H Suwiryo; Munandi Saleh
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 10 (2023): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i10.1424

Abstract

This study aims to determine and explain marketing strategies for increasing the sales volume of housing products of PT Pilar Ksatria Tidar Nusantara Kota Sukabumi related to strategy planning, strategy implementation, and inhibiting factors in implementing marketing strategies. The phenomenon that occurs is a decrease in sales volume caused by the lack of appropriate marketing strategies applied. The data collection techniques are carried out through observation, interviews, documentation, and FGD. The research location is focused on PT Pilar Ksatria Tidar Nusantara Kota Sukabumi. The informants in this study were the President Director, Marketing Director, Managing Director, Finance Director, Logistics Manager, Managing Manager, and supervisory manager of PT Pilar Ksatria Tidar Nusantara Kota Sukabumi as many as 7 people. Data analysis is carried out by selecting answers obtained from informants and then collecting them for analysis and conclusions. The data analysis used is data triangulation. The results showed, that: (1) in making marketing strategy planning has involved expert consultants, but not done with a SWOT analysis approach; (2) in the implementation of marketing strategies have used the 4P approach (Product, Price, Place, and Promotion). By utilizing the advantages of products and prices that are relatively more affordable for the lower middle class. In promotional activities, there are still obstacles in facing competitors who are bolder in promotions and giving discounts. The sales volume in 2021 was 79 housing units, while in 2022 house sales were only 12 housing units or 17.5% of 2021. The contribution of this research is to expand the literature related to marketing management, especially marketing strategies to increase sales.
HUMAN RESOURCES MANAGEMENT STRATEGY WITH INDIVIDUAL DEVELOPMENT PLAN APPROACH AND FAIR REMUNERATION TO REALIZE EMPLOYEE SATISFACTION AT PT COSMO TECHNOLOGY Oktavina Susanti Kanday; Darmo H. Suwiryo; R. Deni Muhammad Danial
DIA: Jurnal Administrasi Publik Vol 21 No 02 (2023): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v21i02.8372

Abstract

The HR department is required to be active and innovative in taking part in managing company assets in the form of active human resources so that they can make a significant contribution to company profit growth. Today's human resources are seen no longer as merely an obligation but an asset that needs to be developed as a gain or capital. A new challenge for the world of HR because the implementation of the wrong HRM strategy will result in an organization not growing. There is a new paradigm, namely Human Resources has been transformed into Human Capital where the job of an HR is who has to develop strategies in the midst of global competition in the form of Talent Sortage and Talent War. So in this study the strategy used is to increase employee satisfaction through Individual development plans and fair remuneration, so that employees can create Eitengee Dageifako. this research can create a strategy that is relevant to the Individual development plan approach and fair remuneration in the company. From the research conducted, the researcher can compile an individual development plan road map and also find the X, Y, Z generations in the company who want involvement and recognition to achieve job satisfaction through a value proposition that is arranged. Meanwhile, for fair remuneration the researcher makes a job evaluation strategy using the Compasible factor with a composition of 35% Know How, 30% problem solving, and 35% responsibility, so the researchers got 7 grades in the preparation of the wage scale structure, besides that in the salary survey on the labor market the results of the calculation strategy can be said to be competitive so that the remuneration results are fair and attractive so that it is attractive to both internal and external talent.
PENGARUH IDEALISME, RELATIVISME DAN PERSONAL VALUE PADA PERSEPSI MAHASISWA AKUNTANSI GEN Z ATAS PERILAKU TIDAK ETIS AKUNTAN Jasmine, Angeline; Suwiryo, Darmo H; Tanjung, Hendra
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 1 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i1.576

Abstract

This study aims to analyze the influence of idealism, relativism and Personal Value on accounting students' perceptions of unethical behavior of accountants. The sample consisted of 120 accounting students of Muhammadiyah University of Sukabumi selected by purposive sampling method. The research method is quantitative with primary data sources, through questionnaires. The data analysis method uses multiple linear regression analysis with IBM SPSS 29 software. The results of the study show that idealism has a negative effect on the perception of gen z accounting students on unethical behavior of accountants. The higher the level of students' idealism, the higher their rejection of unethical behavior of accountants. Conversely, relativism has a positive effect on the perception of gen z accounting students on unethical behavior of accountants. The higher the level of students' relativism, the higher their tolerance for unethical behavior of accountants. Openness to Change, Conservation and Self-Transcendence have no effect on the perception of gen z accounting students on unethical behavior of accountants. However, Self-Enhancement has a negative effect on the perception of gen z accounting students on unethical behavior of accountants
Analisis Sistem Pengendalian Internal dalam Meningkatkan Penjualan Sepeda Motor Honda di Dealer Astra Motor Bayah Banten Muhammad Rifki Alfarisi; Darmo H Suwiryo; Sulaeman Sulaeman
AKUNTANSI 45 Vol. 5 No. 2 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i2.3382

Abstract

Muhammad Rifki Alfarisi (2030611003) Muhammadiyah University of Sukabumi Analysis of Internal Control Systems in increasing Honda Motorcycle Sales at the Astra Motor Bayah Banten Dealer (Supervisor Dr. Darmo H Suwiryo, M.M. and Sulaeman, S.E., M.Si.) Every company needs to have an effective internal control system so that the company continues to develop and be stable. Internal control aims to provide security guarantees for the elements within the company. A good sales system is if internal control can be implemented well and controlled according to the criteria determined by management. Such as environmental control, supervision, information and communication, risk assessment, and also control activities. The type of research used by the author is a qualitative descriptive method, the data processed is data obtained from interviews and unstructured observations which will be analyzed qualitatively and described in descriptive form. The internal control system at the Astra Motor Bayah Banten Dealer has implemented and succeeded in the principles of internal control theory (COSO). However, the organizational structure at the Astra Motor Bayah Banten Dealer is not yet in accordance with the theory of (COSO) because the separation of duties is still not effective and there are no security personnel such as security.
Analisis Kinerja Anggaran Belanja Pada Komisi Pemilihan Umum Kabupaten Sukabumi Novsa, Siti Novsa Nurkhalisa; Darmo H Suwiryo; Evi Martaseli
AKUNTANSI 45 Vol. 5 No. 1 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i1.1496

Abstract

Siti Novsa Nurkhalisa (1930611027) Muhaamadiyah University, Sukabumi. Analysis of Expenditure Budget Performance at the General Election Commission of Sukabumi Regency (Supervisors Dr.Darmo H Suwiryo.,S.E.,M.M and Evi Martaseli.,S.E.,M.Ak). The purpose of this research is to evaluate how well the spending budget has performed. The variables employed in this research are qualitative, and descriptive methods are used to obtain the data. These approaches include observation, interviews, and recording of the Sukabumi Regency KPU spending budget realization report.In this instance, the government carries out the obligations and responsibilities that must be met in order to produce performance that has an effective and efficient end result, and it is obvious that it must pay attention to the standard of the Sukabumi Regency General Election Commission's performance. The results of this study are that spending in the 2021-2022 LRA always shows changes in the evaluation of the spending budget, but in 2022 after entering the 2024 election stage the budget in the Sukabumi Regency KPU has a discrepancy in budget realization due to different or additional policies activities outside of planning so that they always revise the budget and the ceiling in 2022 has decreased compared to 2021 as a result of this planning. So it is hoped that in the following year it can be even better so as not to burden the financial team at the Sukabumi Regency KPU.  
Pengaruh Kualitas Pelayanan Akademik dan Kompetensi Dosen terhadap Kepuasan Mahasiswa Firdaus, Syarif; Suwiryo, Darmo H; Sukmawaty, Fenty
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 5, No 2 (2021): Agustus 2021
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v5i2.2021.320-328

Abstract

Universitas Muhammadiyah Sukabumi (UMMI) merupakan Perguruan tinggi yang terbilang masih muda dengan jumlah mahasiswa yang cukup banyak. UMMI senantiasa berupaya untuk terus meningkatkan kualitas penyelenggaraannya melalui implementasi program-program prioritas berdasarkan hasil evaluasi diri khususnya dalam hal peningkatan kompetensi dosen dan kualitas pelayanannya. Namun masih terdapat permasalahan pada kepuasan mahasiswa yakni pada dimensi kesesuaian harapan yaitu mahasiswa belum merasa puas dengan layanan akademik Universitas Muhammadiyah Sukabumi. Tujuan penelitian ini adalah untuk mengukur pengaruh kualitas pelayanan akademik dan kompetensi dosen  bidang akademik terhadap kepuasan mahasiswa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif dengan pendekatan kuantitatif. Teknik pengambilan data yang penelti gunakan dalam penelitian ini yaitu observasi, wawancara, kuesioner, studi kepustakaan dan dokumentasi. Penarikan sampel dalam penelitian ini menggunakan teknik sampling probability sampling dengan jenis proportionate stratified random sampling. Jumlah sampel yang diambil harus sama porsinya dengan jumlah mahasiswa sesuai dengan fakultasnya masing-masing, dengan jumlah keseluruhan 100 mahasiswa.  Teknik analisis data yang digunakan adalah teknik analisis regresi linear berganda, termasuk uji koefisien determinasi, koefisien kolerasi ganda, uji secara simultan (uji F) dan uji secara parsial (uji T). Hasil penelitian menunjukan variabel kepuasan mahasiswa dengan persentase 84% dapat dijelaskan oleh kedua  variabel independen yaitu kualitas pelayanan dan kompetensi dosen. Sementara 16% berasal dari faktor  yang tidak diteliti dalam penelitian.Kata kunci: Kepuasan Mahasiswa;Kompetensi Dosen; Kualitas Pelayanan. 
ANALISIS BAGI HASIL BRILINK DAN JENIS PERJANJIAN BRILINK DALAM MEKANISME LAYANAN KEUANGAN TANPA KANTOR ( Studi kasus di Desa Sukasari dan Desa Gandasari Kecamatan Kadupandak) Yulianti, Devi; Suwiryo, Darmo H
Jurnal Akuntansi Kompetif Vol. 5 No. 3 (2022): Inovasi, Efektivitas, dan Tantangan Akuntansi di Sektor Publik, Pendidikan, dan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v5i3.1006

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sistem bagi hasil agen BRILink di Desa Sukasari dan Desa Gandasari Kecamatan Kadupandak Kabupaten Cianjur dalam Mekanisme Officeless Financial Service. Penelitian ini merupakan penelitian dengan menggunakan metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Kemudian dari data yang diperoleh dianalisis dan dibahas untuk menjawab permasalahan penelitian ini. Hasil penelitian ini menunjukkan bahwa Sistem Bagi Hasil Agen BRILink menggunakan sistem Sharing Fee. Biaya agen BRILink di Desa Sukasari dan Desa Gandas Kecamatan Kadupandak Kabupaten Cianjur merupakan sistem bagi hasil atau fee jasa antara BRI dengan agen BRILink dengan prosentase fee 50%:50%. 50% untuk agen dan 50% untuk BRI. Jenis Perjanjian Agen BRILink dalam agen BRILink dan perjanjian kerjasama BRI memuat pengertian agen BRILink, ruang lingkup perjanjian, wilayah operasional Agen BRILink, Jangka Waktu Kerjasama, Layanan Agen, Hak dan kewajiban Agen BRILink, hak-hak dan kewajiban Bank, kegiatan yang dilarang dan sanksi. hukum, pembayaran, klasifikasi Agen BRILink, Kerahasiaan, pemeriksaan, pembatasan transaksi, penyelesaian sengketa, keadaan memaksa, lain-lain, pemutusan perjanjian. Analisis Bagi Hasil BRILink dan Jenis Perjanjian BRILink pada Mekanisme Officeless Financial Services di Desa Sukasari dan Desa Gandasari Kecamatan Kadupandak Kabupaten Cianjur sudah sesuai dengan unsur pelayanan yaitu unsur tugas pelayanan, sistem atau prosedur pelayanan, kegiatan pelayanan, pelayanan pelaksana.
Co-Authors Acep Samsudin ARIES TINA SUYONO Asep Hikmat Cindy Suherti Suarsa Devi Yulianti Erry Sunarya Evi Martaseli Fenty Sukmawaty Firdaus, Syarif Hendra Tanjung IJANG RUSWANDI Irawati Handayani Jasmine, Angeline KUSNADI LUQMAN NUL HAKIM MELANI FITRA RIZKIANTY Muhammad Rifki Alfarisi Munandi Saleh Novsa, Siti Novsa Nurkhalisa Oktavina Susanti Kanday R Deni Muhammad Danial RANI ANDRIYANI Sakti Alamsyah SAKTI ALAMSYAH Sarah Fadlilah Sanusi Sulaeman Sulaeman Sutrisno Sutrisno Syarif Firdaus UNIN NIBI SAPUTRA YOSEPH MAHDI YUNANSYAH