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All Journal SENTRALISASI Valid Jurnal Ilmiah Dinasti International Journal of Education Management and Social Science jurnal ilmiah hospitality SWARNA DEVOTE: Jurnal Pengabdian Masyarakat Global SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Suharti Suharti
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Negotiating Power and Identity in Female Leadership within Patriarchal Organizational Cultures Suharti Suharti; Aliah Bagus Purwakania Hasan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6283

Abstract

This study aims to examine how women leaders negotiate power and build professional identities in patriarchal organizational cultures. In particular, this study highlights the interaction between gender expectations, leadership practices, and organizational structures that often marginalize women's authority in managerial contexts. This study uses an interpretive qualitative approach with semi-structured interviews with 12 women leaders at various managerial levels in male-dominated organizations in Indonesia. Thematic analysis was used to uncover patterns of identity negotiation, resistance strategies, and adaptive leadership practices in patriarchal environments. The results show that women leaders face ongoing challenges such as gender stereotypes, double standards of competence, and symbolic exclusion from decision-making. However, they apply adaptive strategies such as relational leadership, strategic network building, and reconstructing femininity as a source of leadership legitimacy. This research also confirms that identity negotiation is a dynamic process influenced by organizational culture, peer recognition, and self-reflection. Women's leadership in patriarchal organizations is characterized by continuous negotiation between conformity and resistance. Although institutional structures reinforce gender hierarchies, women leaders demonstrate agency through tactical adaptations that allow them to maintain authority while encouraging inclusive leadership practices. This study is limited to the qualitative scope and cultural context of Indonesia, so the findings may not fully represent cross-cultural variations in women's leadership experiences in other patriarchal contexts. This study contributes to the literature on human resource management and gender studies by offering a contextual understanding of women's leadership strategies in patriarchal systems. In addition, this research provides practical insights for organizations to design gender-sensitive HR policies, leadership development programs, and organizational cultures that are more inclusive and empower women.
MEMANFAATKAN SOCIAL MEDIA MARKETING PADA IBU PERSIT KARTIKA CHANDRA KIRANA RANTING 05-MASBAGIK GUNA MENAMBAH PENDAPATAN KELUARGA Asri Oktiani; Suharti Suharti; Sri Maryanti
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3744

Abstract

The purpose of this community service activity is to analyze and evaluate the use of social media in product promotion amid the continuously evolving digitalization era. The partner in this project is the women's organization Persit Kartika Chandra Kirana, Ranting 05 Masbagik. Based on initial observations, several problems were identified, including: a lack of understanding regarding the use of social media as a marketing tool, limited technical skills in creating engaging promotional content, and the suboptimal use of social media in increasing household income. The community service activities were carried out in the form of outreach and training sessions on using social media as a promotional tool. The program showed a significant improvement in the participants’ knowledge about how to utilize social media to initiate and optimize product promotion, ultimately achieving the goal of increasing family income.
Co-Authors Aliah Bagus Purwakania Hasan An Amta Anggun Sukma Alifianti Asri Oktiani Bagus Oka Mahadiputra Bagus Tri Suandana Bahjatul Mardiah Ceila Rahmadani Faezal Faezal Faezal Faezal Faezal Faezal Faezal, Faezal Febrian Humaidi Sukmana Hayati Efendi Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Ayu Oka Netrawati I Gusti Putu Bagus Suastina I Nuada Nuada I Wayaan Nuada I wayan Nuada Ibroni Ibroni IGN Damara Ningrat IGPB Suastina Ilham Khalid Khairunnisah, Noni Antika M Faezal Muhama Asrul Oktarizal Muhammad Renaldi Nonik Heriyana Rini Yuliandari Roli Apriansyah Sri Maryanti Sri Maryanti Sri Maryanti Suandi Suandi Sulaiman Sulaiman Syarifah Massuki Fitri