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Puspa Dewi, Mariana
Institut Teknologi Dan Bisnis Asia Malang
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The Influence of Digital Marketing and Price Discounts on Steam Game Purchase Decisions cahyono, Marchellino william putra; Dewi, Mariana Puspa
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1918

Abstract

This study aims to examine the influence of digital marketing and price discount promotions on consumers’ purchase decisions of Steam games. A quantitative approach with an associative-causal research design was employed. Data were collected through an online questionnaire distributed to 100 active Steam users selected using purposive sampling. Multiple linear regression analysis was conducted using SPSS version 26 to test the proposed hypotheses. The results indicate that both digital marketing and price discount promotions have a positive and significant effect on purchase decisions, either partially or simultaneously. Among the two variables, price discount promotions demonstrate a stronger influence on consumers’ purchasing decisions compared to digital marketing strategies. These findings suggest that while digital marketing remains an important tool for increasing product awareness and engagement, discount-based promotions play a more decisive role in stimulating actual purchase behavior in digital game platforms. The study provides practical implications for digital game publishers and marketers to optimize promotional strategies by balancing persuasive digital marketing content with effective discount offerings to enhance purchasing outcomes.
Penerapan Penghargaan, Pelatihan, dan Komunikasi Internal Meningkatkan Kinerja Pegawai BTPN Syariah Wlingi Blitar Vinola Ria Ifani; Mariana Puspa Dewi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7669

Abstract

Employee performance plays a vital role in achieving organizational goals and maintaining competitive advantage in the banking industry. In BTPN Syariah Wlingi Blitar, challenges related to employee motivation, skill development, and effective communication have been identified as key factors affecting performance. This study explores the implementation of rewards, training programs, and internal communication as a strategic approach to improving employee performance in BTPN Syariah Wlingi Blitar. This study uses a qualitative method with a case study approach to analyze the implementation of rewards, training, and internal communication to improve employee performance in BTPN Syariah Wlingi Blitar. The implementation of rewards, training, and internal communication in BTPN Syariah Wlingi Blitar has been proven to have a positive impact on improving employee performance. Rewards in the form of financial and non-financial incentives can motivate employees to work more optimally. Training conducted periodically improves employee competence and ability in carrying out their duties, especially in providing quality service to customers. Effective internal communication creates a harmonious work environment, minimizes miscommunication, and strengthens collaboration between employees.
Optimalisasi Kinerja Pegawai Melalui Pengembangan Budaya Learning Organization Berbasis Kompetensi Digital dengan SDM di Kantor Pajak Singosari Ainin Wahyu Danti; Mariana Puspa Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7023

Abstract

This study aims to optimize employee performance at the Singosari Tax Office through the development of a learning organization culture based on digital competence and human resources (HR). A qualitative approach was employed in this research using in-depth interviews, observations, and document analysis to collect data. The findings indicate that a strong learning organization culture enhances employees’ adaptation to technological changes and increasingly complex job demands. Developing digital competencies relevant to job needs is a key element in strengthening this culture. Additionally, systematic and continuous HR-based training has proven to enhance individual skills and team collaboration. The study’s implications suggest that optimizing employee performance requires not only advanced technology but also a cultural transformation toward continuous learning and digital competency enhancement
Implementasi Work Life Balance dalam Meningkatkan Kinerja Pegawai pada Kantor Pelayanan Pajak Pratama Singosari Oktoviona Wakman, Esther; Puspa Dewi, Mariana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7061

Abstract

The purpose of this study is to find out how the implementation of Work- Life Balance (WLB) affects employee performance at KPP Pratama Singosari. This study uses a qualitative approach with the type of case study research The data collection method is carried out using interviews and observations. Analysis The data is carried out through the stages of data reduction, data presentation, and conclusion drawn. The validity test of the data was carried out using the triangulation method. The results of interviews with four informants showed that the implementation of the WLB policy had a significant impact on employee productivity and welfare. However, challenges such as high workloads, frequently changing work schedules, and tight deadlines are still obstacles in maintaining this balance. Policies such as flexibility in working hours, overtime compensation, and open discussions between employers and employees have been proven to help reduce work pressure. This study concludes that the effective implementation of WLB's Work-Life Balance can improve employee performance, but needs to be strengthened by improved work schedule management, better communication, and welfare program support. The advice provided includes increasing work flexibility, schedule stability, and providing facilities that support the balance between work and personal life of employees. Keywords: Work-Life Balance, employee performance, schedule management, tax office, employee welfare.
Model Hubungan antara Citra Merek, Kualitas Layanan, dan Kepuasan Pelanggan pada PT Sejahtera Surya Intramedika Ramadhan, Noval Maula; Puspa Dewi, Mariana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11286

Abstract

This study aims to empirically examine and analyze the influence of Brand Image and Service Quality on Customer Satisfaction at PT Sejahtera Surya Intramedika within the context of a Business-to-Business (B2B) pharmaceutical distributor. This research is crucial given the intensifying competition in the healthcare industry and the mandatory compliance with strict drug distribution regulations. Employing a quantitative causality approach, this study collected data from 101 customer respondents (pharmacies) determined through a multistage sampling technique combining cluster and purposive sampling based on operational area criteria including Blitar City, Kediri, Tulungagung, and Pare, as well as a specific minimum transaction volume. Data analysis was conducted using multiple linear regression methods assisted by SPSS software to test the hypotheses. Statistical test results indicate that partially, Brand Image has a positive and significant effect on customer satisfaction with a regression coefficient of 0.347. Service Quality was also proven to have a positive and significant effect, and was identified as the most dominant variable with a coefficient of 0.620. Simultaneously, both variables contributed 69.6% influence to the variation in customer satisfaction, as validated by the calculated F-value of 112.166. This study concludes that the synergy between a professional brand image and responsive service quality is a fundamental key to company success. Practical implications suggest that management should prioritize investment in logistics reliability and personnel competence to strengthen strategic partnerships and ensure sustainable customer satisfaction amidst the dynamics of the competitive pharmaceutical market.
Co-Authors Adriani Kalalembang Agus Rahman Alamsyah Ainin Wahyu Danti Aldini Kartika Wati cahyono, Marchellino william putra Fadilla Cahyaningtyas Hanif, Rifki Hironimus Hari Kurniawan Irawan Budi Prasetyo irma M Nawangwulan Justita Dura Layli Dwi Rohmatunnisa Lussia Mariesti Andriany Mohammad Bukhori mulyaningtyas, mulyaningtyas Naiandra Permana, Keikoo Revashthie Dzikra Nengsih, Ifelda Nur Lailatul Aqromi Oktoviona Wakman, Esther Pipit Rosita A Puji Subekti Ramadhan, Noval Maula Rani , Wahyu Mustika Romi, Akbar Fahrurrohman Fiqanda Cuseno Samuel PD Anantadjaya Setyorini Setyorini Siti Nurul Afiyah Syaiful Bahri Ucup Supriatna Vinola Ria Ifani Wa Ode Irma Sari Wiyarni Wiyarni Yohana Yusuf Yusuf, Yohana Zulvia Trinova