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STRATEGI KOMUNIKASI INTERPERSONAL PENGASUH KEPADA SANTRI DALAM UPAYA MENANGKAL PAHAM RADIKALISME KEAGAMAAN (Studi Kasus Pada Pondok Pesantren Darut Tafsir Cibanteng Ciampea Bogor) Romadon, Saiful
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 1 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini menggunakan Teori Interaksi Simbolik (Symbolic Interactionism) untuk melihat upaya pengasuh Pondok Pesantren Darut Tafsir menangkal paham radikalisme keagamaan melalui komunikasi interpersonal kepada santri. Penelitian diperoleh dengan melakukan wawancara bersama Pengasuh Pondok Pesantren Darut Tafsir. Hasil penelitian ini menunjukan bahwa Pondok Pesantren Darut Tafsir memberikan pemahaman terkait makna Jihad kepada santri-santrinya dan menanamkan rasa cinta tanah air dan kebhinekaan guna menangkal paham radikalisme serta mengajarkan santri untuk saling menyayangi dan menghormati dengan sesama.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Brand Awareness Melalui Media Sosial Instagram Bimbapedia Ade Budi Santoso; Saiful Romadon; Jatayu Hadi Prakoso
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7071

Abstract

Bimbapedia is (Indonesian Children's Education Tutoring), which aims to make Bimba Partners (entrepreneurs) confident when opening a business with a Premium design appearance, such as Roll Banners, Banners, Brochures, Uniforms and several Marketing Tools that have Brand Value. The purpose of this study is to find out and examine How the Bimbapedia Indonesia Content Concept increases Brand Awareness and examines the Engagement Rate through Instagram Media @bimbapedia to increase Brand Awareness of Users, Followers or mira bimbapedia. This study uses the theory of digital revolution, New Wave Marketing and Engagement Rate analysis. The results of this study are how Creative Content can increase Brand Awareness through Kudo's Instagram social media, how through Content Kudo tries to attract Awareness with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is Horizontal. In increasing Brand Awareness through content on Instagram social media, Kudo uses elements contained in the New Content Marketing concept 7 (Seven) steps of Content Marketing, namely: determining goals, mapping targets, determining the main theme of the Content presented, determining when and who creates Content, distributing Content, strengthening Content and evaluation. The Kudo Brand already has a strong character in online business activists because the Kudo Brand has 7 steps of Content Marketing.
STIGMATISASI ISLAM NUSANTARA SEBAGAI ALIRAN SESAT KAJIAN TEORI STIGMA ERVING GOFFMAN Romadon, Saiful; Prakoso, Jatayu Hadi; Wijayanti, Isa; Santoso, Ade Budi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.26692

Abstract

Penelitian ini membahas tentang Stigmatisasi Islam Nusantara sebagai Aliran Sesat : Kajian Teori Stigma Erving Goffman. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian bahwasanya Islam bukan hanya dipandang sebagai agama yang berdimensi syariat dan akidah semata, islam juga menyangkut aspek peradaban, kebudayaan dan tradisi yang semakin memperkaya khazanah ilmu ke-Islaman. Itu artinya Islam tidak hanya sesuatu yang turun dari langit lalu diterapkan begitu saja dibumi. Para pendakwah terdahulu (wali songo) telah menghadirkan Islam di Nusantara secara membumi dan terikat dengan dimensi kontekstual dan itulah yang disebut Islam Nusantara. Istilah Islam Nusantara bukanlah aliran Islam baru atau mazhab baru, istilah Islam Nnusantara adalah ciri khas Islam di Nusantara yang menyesuaikan kondisi geografis dan sosiokultural di Nusantara.