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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Kreativitas Pada Pengabdian Masyarakat (Krepa) Journal International Journal of Teaching and Learning (INJOTEL) Jurnal Ilmu Komunikasi AKRAB Jurnal Intelek Insan Cendikia Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain Dynamics Social : International Journal of Social Sciences and Communication Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Agung Putra Mulyana
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Digital Communication Planning through Instagram for Product Marketing at Cavalry Gading Serpong Showroom Alvina Deshamti; Agung Putra Mulyana
Dynamics Social : International Journal of Social Sciences and Communication Vol. 1 No. 4 (2025): November :International Journal of Social Sciences and Communication
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/dynamicssocial.v1i4.241

Abstract

This study aims to analyze digital communication planning through Instagram to market MAKA Cavalry products at the MAKA Showroom in Gading Serpong . As a local automotive company producing electric motorcycles, MAKA Motors faces significant challenges from competitors and the importance of building brand awareness through digital media. The study used a qualitative approach using Regina Luttrell's Circular Model of SOME (Share, Optimize, Manage, Engage) as the foundation for its digital communication strategy. Data were collected through participant observation, in-depth interviews, and documentation of the activity of the @ makamotorsgadingserpong_vina Instagram account. The results show that a structured digital communication plan through Instagram can increase visibility, audience interaction, and brand image of MAKA Cavalry products. The strategies implemented include creating relevant and visually appealing content, optimizing posting times and hashtags, consistent account management, and encouraging audience engagement through two-way interactions. This study highlights the importance of evaluating Instagram insights and adapting content to suit the needs of the target audience. These findings can serve as a reference for the local automotive industry in optimizing social media as a marketing tool for environmentally friendly technology-based products.
Co-Authors Ade Budi Santoso Alvina Deshamti Djamzuri, Muhammad Irfan Ika Widiastuti Lola Amelia Putri Eduard Luluh Abdilah Kurniawan Miftah Ulya Muhajir Musa muhammad irfan Mulyoto mulyoto Noval, Fikriandrian