Article Per Year (5 Year)
p-Index From 2020 - 2025
3.257
P-Index
This Author published in this journals
All Journal Jurnal SOLMA Dharma Jnana Values EMAS International Journal of Economics and Management Sciences
Ni Putu Nita Anggraini
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search
Journal : Values

 1 
PENGARUH KUALITAS PELAYANAN DAN BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO UFO ELEKTRONIK COKROAMINOTO DENPASAR Ni Nyoman Sonia Indra Wahyuni; A.A. Putu Agung; Ni Putu Nita Anggraini
VALUES Vol. 1 No. 1 (2019): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji kembali pengaruh variabel kualitas pelayanan dan bauran promosi pada keputusan pembelian.Data dalam penelitian ini dikumpulkan melalui penyebaran kuisioner dan wawancara kepada 85 konsumen Toko UFO Elektronik Cokroaminoto Denpasar sebagai sampel penelitian dengan menggunakan metode accidental sampling. Metode analisis data yang digunakan adalah analisis kuantitatif, yaitu uji uji validitas dan reabilitas,uji normalitas, uji multikolinearitas, uji heteroakedastisitas, analisis regresi berganda, analisis korelasi berganda, koefisien determinasi, uji F dan uji t.Hasil penelitian menunjukkan persamaan regresi Y=0,941+ 0,406+X1+0,342 X2. Hasil koefisien korelasi berganda adalah 0,638 yang berarti terdapat hubungan yang positif dan kuat antara variabel kualitas pelayanan dan bauran promosi terhadap keputusan pembelian Toko UFO Elektronik Cokroaminoto Denpasar. Hasil analisis determinasi diperoleh koefisien tingkat signifikan sebesar 40,8%. Analisis uji F diperoleh F hitung sebesar 28,200 dan tingkat signifikansi sebesar 0,000. Hasil uji t antara kualitas pelayanan dengan keputusan pembelian diperoleh t hitung sebesar 4,016 dengan tingkat signifikan 0,000, sedangkan hasil uji t antara bauran promosi dengan keputusan pembelian diperoleh t hitung sebesar 4,462 dengan tingkat signifikan 0,000. Simpulan penelitian ini adalah kualitas pelayanan dan bauran promosi berpengaruh positif dan signifikan terhadap keputusan pembelian di Toko UFO Elektronik Cokroaminoto Denpasar.
PENGARUH BRAND IMAGE, PROMOSI, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT KLUNGKUNG DALAM ERA DIGITAL MENGGUNAKAN APLIKASI GRABFOOD I Putu Dede Dian Pratama; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to determine and explain the influence of brand image, promotions and price perceptions on Klungkung people's purchasing decisions in the digital era using the Grabfood application. This research uses quantitative methods. This research was conducted in Klungkung Regency and Grabfood users in Klungkung Regency are the population in this study whose exact number is not known. The sample size was determined 5 times the number of indicators so that a sample of 80 respondents was obtained. Primary data collection was carried out using a questionnaire. Hypothesis testing was carried out using multiple linear regression analysis. Based on the results of the analysis, it can be concluded that: 1) brand image has a positive and significant effect on purchasing decisions, 2) promotion has a positive and significant effect on purchasing decisions, 3) price perception has a positive and significant effect on purchasing decisions. In order to improve purchasing decisions, Grabfood is expected to be able to increase food or drink choices by expanding area coverage, increasing promotions with a longer intensity and increasing competitiveness in the form of low prices or providing price discounts.
PENGARUH ONLINE CUSTOMER REVIEW, DISKON DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (STUDI KASUS PADA PENGGUNA AKTIF APLIKASI SHOPEE DI DENPASAR) Benedictus Rezy Winoto Nugroho; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's increasingly rapid developments are directing all aspects of human life towards modernization. Aspects of fulfilling life's needs, such as shopping, of course also lead to modernization and are increasing very rapidly. Marketplace is one of the shopping innovations in this era of modernization. The innovation offered by the marketplace is its role as a third party who becomes an intermediary or gathering place between many sellers and their buyers. Currently, many marketplaces have filled the online shopping market in Indonesia. Shopee, as one of the marketplaces that fills the Indonesian market, has the status of being the youngest player and also the most popular compared to other competing marketplaces such as Tokopedia and Bukalapak, each of which has previously provided e-marketplace services in Indonesia. Therefore, this research aims to uncover the basis of this phenomenon through analyzing the influence of online customer reviews, discounts, and the tagline "free shipping" on purchasing decisions by active Shopee Marketplace users, especially in Denpasar. The population in this study is consumers who have shopped at Shopee. The samples in this study used purposive sampling techniques, namely consumers who met the criteria set by researchers with a total of 150 respondents. Data collection is done through online questionnaires using multiple linear regression analysis techniques. The results showed that online costumer review, discount, tagline “gratis ongkir”have a positive and significant effect on consumer purchasing decisions on shopee.
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI FINANSIAL, DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PT. COCA - COLA EUROPACIFIC PARTNERS INDONESIA – BALINUSA OPERATIONS I Komang Yudi Pranata; I Gusti Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The company's biggest contribution to achieving optimal company performance and operations can be seen in employee performance. The theory used in this research is the Balance Theory. The purpose of this research is to determine the influence of leadership style, financial compensation, and organizational climate on employee performance. The research population was all employees of PT. Coca-Cola Europacific Partners Indonesia-Balinusa Operations, totaling 80 people, with the research sample using the entire population of 80 people using the Census Method. The data analysis technique used is Multiple Linear Regression Analysis, F Test and t Test. The research results show that the variables of leadership style, financial compensation, and organizational climate each have a positive and significant influence on employee performance. It is hoped that the results of this research can be used by PT. Coca-Cola Europacific Partners Indonesia-Balinusa Operations as consideration for making policies within the company so that it can improve the performance of future employees.
PENGARUH KEPUASAN KERJA, KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KAMANIIYA HOTEL PETITENGET Ni Komang Ayu Karmila Maharani; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted based on gaps in the results of previous research (research gaps). Apart from that, there is also a research problem regarding the fluctuation of employee absenteeism from January to December 2022. This research aims to explain the influence of job satisfaction, organizational communication and work environment on employee performance at Kamaniiya Hotel Petitenget. The research population was all employees of the Kamaniiya Hotel Petitenget. The sample in this study was 48 respondents taken using saturated sampling techniques. The analytical tool used to test the hypothesis is multiple regression. The research results show that job satisfaction, organizational communication and the work environment have a positive and significant effect on employee performance at Kamaniiya Hotel Petitenget. Suggestions for further research can develop this research by adding other variables.
PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI PT. VAGABOND SOLUSI INDONESIA I G NG A Gede Eka Teja Kusuma; Ni Putu Nita Anggraini; Dhea Chandra Kirana
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of organizational culture, work discipline and motivation on employee performance at PT. Vagabond Solutions Indonesia. This type of research is quantitative, the population in this study is all employees at PT. Vagabond Solusi Indonesia totaled 32 people. The sampling technique used is the Saturated Sampling Technique, where all populations in this study are sampled. The data analysis technique used is multiple linear regression analysis. The results showed that organizational culture, work discipline and motivation had a significant positive effect on employee performance at PT. Vagabond Solutions Indonesia. The researcher suggested to the next researcher that they could develop research in terms of adding independent variables, where this step was carried out with the aim of providing other influences when testing dependent variables or employee performance variables. Variables that can be suggested include: suitability of compensation, work environment, internal control system and others.
PENGARUH MOTIVASI KERJA, KEMAMPUAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PADA THE ST. REGIS BALI RESORT Kadek Dennisa Anjelia Pramusti; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee performance is the result of work, both quality and quantity, produced by the employee or the real behavior displayed in accordance with the responsibilities given to him. The factors that influence employee performance in this research are work motivation, work ability and leadership style. This research aims to determine the influence of work motivation, work ability and leadership style on performance at The St. Regis Bali Resort. The population in this study were all employees at The St. Regis Bali Resort, numbering 341 people. Determining the number of samples using a purposive sampling technique with a sample size of 77 employees. The data analysis technique used is multiple linear regression analysis. The test results show that work motivation, work ability and leadership style have a positive and significant effect on employees at The St. Regis Bali Resort.
PENGARUH SOCIAL MEDIA MARKETING, CELEBRITY ENDORSEMENT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI TOKO FLORISYA PROJECT I Gusti Ketut Marsha Danaswaari; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing, Celebrity Endorsement, dan Brand Image terhadap Keputusan Pembelian pada Toko Florisya Project. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan regresi linier berganda. Data dikumpulkan melalui penyebaran kuesioner kepada 105 responden yang merupakan konsumen dari Toko Florisya Project. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini menunjukkan bahwa strategi pemasaran melalui media sosial dapat meningkatkan minat beli konsumen. Celebrity Endorsement juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti kehadiran selebriti dalam promosi produk mampu meningkatkan daya tarik konsumen terhadap produk yang ditawarkan. Selain itu, Brand Image terbukti memiliki pengaruh paling dominan terhadap keputusan pembelian, yang mengindikasikan bahwa citra merek yang baik sangat penting dalam membentuk kepercayaan dan loyalitas konsumen.
PERAN KEPERCAYAAN CUSTOMERS SEBAGAI MEDIASI PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SINAR SHANATA BALI Meliana; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sinar Shanata Bali dalam menghadapi ketatnya persaingan telah menerapkan strategi penjualan yang efektif untuk memastikan bahwa keunggulan-keunggulan tersebut dapat disampaikan dengan baik kepada calon customer. Perusahaan dan marketing selalu berupaya untuk dapat mengetahui apa yang dibutuhkan atau diinginkan para customer dengan menjelaskan keunggulan dan keunikan dengan jelas dari proyek Taman Shanata untuk menciptakan keputusan pembelian yang bertujuan untuk menentukkan terjualnya projek Taman Shanata yang ditawarkan. Penelitian ini bertujuan untuk mengkaji pengaruh personal selling dan kepercayaan customer terhadap keputusan pembelian, personal selling terhadap kepercayaan customer dan kepercayaan customer memediasi pengaruh personal selling terhadap keputusan pembelian. Metode penelitian yang digunakan adalah kuantitatif. Lokasi penelitian ini di PT. Sinar Shanata Bali. Populasi yang digunakan dalam penelitian ini adalah customer yang melakukan pembelian properti di PT Sinar Shanata Bali dan sampel yang digunakan sebanyak 90. Adapun Teknik pengumpulan data yang digunakan menggunakan kuesioner Teknik analisis yang dipergunakan dalam penelitian ini menggunakan metode uji mediasi dengan analisis SEM-PLS. Hasil penelitian menunjukan bahwa, personal selling memiliki pengaruh positif dan signifikan terhadap kepercayaan customer, personal selling berpengaruh signifikan terhadap keputusan pembelian, kepercayaan customer memiliki pengaruh signifikan terhadap keputusan pembelian dan kepercayaan customer memediasi secara parsial hubungan antara personal selling dan keputusan pembelian. Saran yang dapat diberiken oleh peneliti adalah perusahaan disarankan untuk terus meningkatkan kompetensi tenaga penjual melalui pelatihan berkelanjutan, memanfaatkan teknologi digital dalam personal selling.
Co-Authors A.A. Putu Agung Agus Wahyudi Salasa Gama Ayu Purnama Sari Benedictus Rezy Winoto Nugroho Dhea Chandra Kirana Gusti Ayu Manik Krisna Dewi I G NG A Gede Eka Teja Kusuma I Gusti Agung Eka Teja Kusuma I Gusti Ayu Agung Liana Putri I Gusti Ayu Imbayani I Gusti Ayu Intan Juni Antari I Gusti Ketut Marsha Danaswaari I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Arjun Sanjaya I Ketut Mahadira Putra I Komang Yudi Pranata I Made Sudiana I Made Tamba I Nyoman Kusuma Adnyana Mahaputra I Putu Dede Dian Pratama Kadek Dennisa Anjelia Pramusti Komang Ayu Tri Aristya Dewi Meliana Muhammad Hercahya Abadi Ni Kadek Dwi Handayani Ni Kadek Intan Milinia Purwani Ni Kadek Supriyaningsih Ni Komang Ayu Karmila Maharani Ni Komang Ayu Trisna Wiryantari Ni Komang Tri Puspaningrum Ni Nyoman Ari Novarini Ni Nyoman Sonia Indra Wahyuni Ni Wayan Dewik Astini Ni Wayan Dewik Suariyani Ni Wayan Rustiarini Ruditus Harson SETIAWAN JODI, I WAYAN GEDE ANTOK