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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ilmiah Research and Development Student
Mhd. Shafwan Koto
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Religion Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Journal : Jurnal Ilmiah Research and Development Student

 1 
PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN BAHAN BAKAR PADA SOLAR PAKET DEALER NELAYAN (SPDN) ANALIEF PONDOK BATU KABUPATEN TAPANULI TENGAH Rizan Fauzi; Mhd. Shafwan Koto; Ramadiah Hanum
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.381

Abstract

This study aims to determine whether there is an influence of Marketing Bauram on increasing fuel in the Fisherman Dealer's Diesel Package (SPDN) Analief Pondok Batu, Central Tapanuli Regency. This research was conducted at Analief SPDN Pondok Batu, Central Tapanuli Regency. The type of research used in this study is a type of quantitative descriptive research. From the results of this research analysis it can be seen that from the calculation of the research instrument, the results between the X and Y variables are obtained for each item declared valid.
PENGARUH PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TRAVEL CV. FLORES SIBOLGA Rezky Adhinata; Mhd. Shafwan Koto; Sriayu Arita Panggabean
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.386

Abstract

This study aims to determine the effect of whether there is an influence of the implementation of Total Quality Management (TQM) and service quality on customer satisfaction at Travel CV. Flores Sibolga. This research was conducted at Travel CV. Flores Sibolga The type of research used in this study is a type of quantitative descriptive research. From the results of the research analysis it can be seen that from the calculation of the research instrument, the results between the X and Y variables are obtained for each item which is declared valid because the total Corrcted item value is greater than the critical r value (0.30). From the calculation of the research data instrument, the results obtained between the variables X and Y are declared reliable because the Cronbach Alpha is above 0.60. From the normality test, all of them show that the distribution of the data does not violate the normality assumption, namely in the form of a bell and the data distribution is close to the diagonal line in the normal curve of the P-P Plot. There is an effect of the implementation of Total Quality Management (TQM) and service quality on customer satisfaction based on the calculation of the coefficient of determination of 68.9%, this means that what occurs in the variation of the dependent variable (service quality) of 68.9% is determined by the independent variable ( Total Quality Management and service quality) and the remaining 31.1% is determined by other variables not discussed in this study, such as variables, infrastructure, price, location and others. From the hypothesis test obtained: Total Quality Management variable has a t statistic value of 6.190 and is greater than t table which is 2.030 (6.190 > 2.030) and Service quality variable has a t statistical value of 6.154 which is greater than t table which is 2.030 (6.154 > 2.030) which means the hypothesis proposed "accepted"
PENGARUH RELATIONSHIP MARKETING DAN PROMOSI TERHADAP CUSTOMER LOYALITY JASA TRANSPORTASI PADA TRAVEL CV. FLORES SIBOLGA Hutriansyah Harahap; Mhd. Shafwan Koto; Rifka Hadia Lubis
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.387

Abstract

This study aims to determine the effect of relationship marketing and promotion on customer loyalty in transportation services at Travel CV. Flores Sibolga. This research was conducted at Travel CV. Flores Sibolga, which is on Jalan Diponegoro No. 42 Sibolga District, Sibolga City. The time of the research was conducted from April 2022 to September 2022. The type of research used in this study is a type of quantitative descriptive research. The population is the total number of consumers using CV Travel transportation services. Flores Sibolga on average every day as many as 100 people. The number of research samples of 50 people was taken from the results of calculations with the slovin formula. The results of the research analysis are known from the calculation of the research instrument, the X and Y variables for each item are declared valid because the total corrected item value is greater than the critical r value (0.30). Calculation of the research data instrument, the results of the X and Y variables are declared reliable because Cronbach Alpha is above 0.60. The influence of Relationship Marketing and promotion on Customer Loyalty, the result of calculating the coefficient of determination is 0.707 = 50%, this means that what happens to the variation of the dependent variable (customer loyalty) is 50% determined by the independent variables (Relationship Marketing and promotions) and the remaining 50% determined by other variables not discussed in this study, such as infrastructure variables, prices and others. From the hypothesis test: The Relationship Marketing variable has a t statistic value of 3.498 and is greater than t table which is 2.010 (3.498 > 2.010) and the promotion variable has a t statistic value of 5.444 which is greater than t table which is 2.010 (5.444 > 2.010) means the hypothesis that filed "accepted"
Co-Authors Amaludin Sikumbang Ayu Azhari Pasaribu Habeahan Dewi Fatima Sarumpaet Hendra Saputra Hutriansyah Harahap Laila Gusti Rani Saragih Panggabean, Nanda Pratama Ramadiah Hanum Rezky Adhinata Riamani Zamili Rifka Hadia Lubis Rizan Fauzi Safran Matondang Safriadi Pohan Sihotang, Delita Sipahutar, Hadijah Sriayu Arita Panggabean Sriayu Aritha Panggabean