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All Journal SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Jurnal Ekonomi Manajemen Sistem Informasi Coverage: Journal of Strategic Communication JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Komunika: Jurnal Ilmu Komunikasi Concept: Journal of Social Humanities and Education Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa Dewantara: Jurnal Pendidikan Sosial Humaniora Mediator: Jurnal Komunikasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Farida Hariyati
Unknown Affiliation
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Gaya Komunikasi Dakwah Era Digital: Kajian Literatur Yulia Rahmawati; Farida Hariyati; Ahmad Zakki Abdullah; Mia Nurmiarani
Concept: Journal of Social Humanities and Education Vol. 3 No. 1 (2024): Maret: Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v3i1.1081

Abstract

This research provides a deep understanding of the transformation of preaching or dawah communication styles in the digital era. Against the backdrop of technological advancements, preaching is no longer confined to conventional methods but has evolved into multi-directional communication that is more interactive and responsive. Preachers now adopt various strategies to enhance the effectiveness of preaching in the digital world. The research results highlight the shift in preaching communication styles from traditional lectures to utilizing social media, video platforms, and instant messaging applications. Prominent preachers in Indonesia, such as Abdul Somad, Adi Hidayat, and Khalid Basalamah, serve as successful examples in reaching audiences through digital channels. Various strategies for enhancing preaching in the digital era are identified, including mastering various digital platforms, developing storytelling skills, understanding online audience trends and habits, collaborating with digital content creators, implementing interactive technology, optimizing search and online visibility, and maintaining branding and messaging consistency. In conclusion, the utilization of digital technology can create preaching content that is more dynamic, relevant, and easily accessible to audiences increasingly connected through technology. Thus, this research provides practical guidance for preachers and researchers to enhance preaching communication in the digital era, making preaching more effective and relevant in the face of the dynamic developments in communication technology.
Co-Authors Adilla, Adilla Zahra Putri Ahmad Zakki Abdullah Andys Tiara Deni Adha Akbari Diana Anggraeni Divanty Zahrakirana Efendi Agus Waluyo Indra Wiguna Mahfud MAGVIRA YULIANI Marwa Ulfa Mia Nurmiarani Muhammad Bayuputra Danizar Mustiawan Olih Solihin Ratih Novita Sari Rina Sovianti Rizky Abiyyah Sri Mustika YULIA RAHMAWATI