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All Journal Jurnal Ilmu Pertanian Indonesia Agrovigor: Jurnal Agroekoteknologi Jurnal Hortikultura Journal of Degraded and Mining Lands Management AGRIVITA, Journal of Agricultural Science Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Bunda Edu-Midwifery Journal (BEMJ) JURNAL VISIONIDA Jurnal Entomologi Indonesia Iqtishoduna: Jurnal Ekonomi Islam Dinasti International Journal of Management Science Agro Bali: Agricultural Journal Journal of Economics, Business, and Government Challenges Jurnal Administrasi Profesional PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Ekonomika dan Bisnis Inovasi Sosial: Jurnal Pengabdian Masyarakat
Sugeng Santoso
Departemen Proteksi Tanaman Fakultas Pertanian IPB University Jln Kamper Kampus IPB Dramaga , Bogor 16680 Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : PANDITA: Interdisciplinary Journal of Public Affairs

 1 
PERAN IBU RUMAH TANGGA DALAM MENINGKATKAN KESEJAHTERAAN KELUARGA MELALUI MITRA APLIKASI CHILIBELI DI KECAMATAN PONDOK GEDE Sugeng Santoso
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 4 No. 2 (2021): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v4i2.33

Abstract

In their daily life, the role of IRT is always associated with roles related to affairs, kitchens, wells, and mattresses. However, nowadays, according to some sections of society, the stigma of IRT has shifted to an important role in helping the welfare of the family. This role is also increasingly important during the Covid-19 pandemic which attacks many family economic problems. In overcoming the above, many strat-ups have emerged with social objectives to help the productivity of IRTs in carrying out their roles, one of which is the Chilibeli application. Chilibeli is an online shopping application for daily products such as fruit, vegetables, basic necessities, and other household needs that carries the concept of social commerce - buying and selling activities that involve social interaction between users in a community through online and offline social networks. This study uses a descriptive approach by interviewing partners or housewives who are members of chilibeli partners. Sources of data used are direct interviews with housewives who are members of Chilibeli partners located in Pondok Gede District, Bekasi City covering the villages of Jatibening, Jatibening Baru, Jaticmpaka, Jatimakmur, Jatiwaringin The various benefits that can be felt by housewives who are members of the Chilibeli partnership include: a) getting commissions and loyalty bonuses for monthly sales. b) If the company's sales target is achieved, then as a partner can get a bonus of 0.5 grams of Precious Metals (certain categories). C) can help neighbors by providing staple products that have lower prices when compared to prices in other stores. D). Can work without leaving home and children, working flexible hours.
Analisis Strategi Pemasaran dalam Menghadapi Persaingan Bisnis Di Masapandemi di J&T Express Cabang Lubang Buaya Jakarta Timur Megawati Megawati; Sugeng Santoso
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 5 No. 2 (2022): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v5i2.51

Abstract

This study aims to identify and analyze marketing strategies in the face of business competition during the pandemic at J&T Lubang Buaya Branch, East Jakarta. This study uses a qualitative descriptive using interview, observation, and documentation data collection techniques conducted at J&T Express, Lubang Buaya Branch, East Jakarta. The informants in this study were employees and consumers of J&T Lubang Buaya Branch, East Jakarta. In this study using the 7P marketing strategy, namely Product, Price, Promotion, Place, People, Process, and Physical Evidence. The development of shipping goods in Indonesia is currently very fast. The existence of a pandemic has made the trend of online shopping increase in Indonesia. The marketing mix has seven elements that cannot be separated and are interrelated with each other. Keywords: Marketing Strategy, J&T Express, 7P Marketing Mix, Competition Business, Pandemic.
Co-Authors A.A. Raka Bagus Adhadi Praja Agustin Zarkani Ahmad H. Sutawijaya Ali Nurhasan ALI NURMANSYAH Andrean, Dicky Ardhi Riyadhi Arfeo Natanael Ariela Griselda Ariffatchur Fauzi Ariffatchur Fauzi Arlia Dwi Hapsari Bety Sumaryati Bria, Deseriana Cempaka Kumala Sari Dadan Hindayana DEWI SARTIAMI Dita Megasari Dita Megasari Dwinardi Apriyanto Edwin Iswella Edwin Iswella Eka Wahyuningsih ELNA KARMAWATI Endang Sulistyorini Endang Sulistyorini Erna Wijayanti Ginanjar Dewandaru Gita Thessa Lonika Putri Hariz E Wibowo Harsono Harsono Hendri Hermawan Hidayat, R Nur Hidayat, Sutan Emir Husni dan Zulfanazli Pudjianto Alfian Rusdy I Wayan Winasa Ika Apriasty Jeshica Khoirunnisa Kusumah, Yayi Munara Liz Zeny Merry Lucky Nugroho Martua Simanjuntak Masydzulhak Djamil Mz Maulana I Kamil Megawati Megawati Mochamad Arief Iskandar Muhammad Ramadhani Marfatah Nelly Mastina Gultom Niken Nur Kasim Nila Wardani Nirma Septia Ramlan Anjas Purna Irawan Putri, Nhyra Kamala R. Nurhidajat RAHAYU WIDYASTUTI RAUF, AUNU Reza Wahyu Perdana Ridho Sunella Putra Rifqa Aqilah Zenia rinayati rinayati Safira Fegi Nisrina Salachudin Emir Salmi Mohd Isa Sandi Perdian Sarnadi Sonia Shabine Charoline SRI HENDRASTUTI HIDAYAT Sri Wahyuning TRI ASMIRA DAMAYANTI Uli Arta Naibaho Widi Astuti Widi Rumini Widyantoro Cahyo Setiawan Wieke Mei Dina Wieke Mei Dina Yayuk Arsih