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All Journal JUTIK : Jurnal Teknologi Informasi dan Komputer WIDYABHAKTI Jurnal Ilmiah Populer Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat EXPLORE JuSiTik : Jurnal Sistem dan Teknologi Informasi Komunikasi Jurnal Teknologi Informasi dan Multimedia Studi Kasus Inovasi Ekonomi Journal of Community Development Jurnal Nasional Teknik Elektro dan Teknologi Informasi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi EXPLORE Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Ilmiah Hospitality Management Jurnal Ilmiah Ilmu Terapan Universitas Jambi Explore
Bagus Made Sabda Nirmala
Perencanaan Dan Pengembangan Pariwisata, Institut Pariwisata Dan Bisnis International
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Sosial Media Instagram Untuk Promosi Usaha Perjalanan Wisata di Banjar Puseh Batubulan Kangin Gianyar Bali Bagus Made Sabda Nirmala; Made Liandana; Pande Putu Gede Putra Pertama
Journal of Community Development Vol. 2 No. 1 (2021): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.281 KB) | DOI: 10.47134/comdev.v2i1.19

Abstract

Currently, technology is a basic requirement if a business wants to develop. Technology is no longer just a substitute for a business. Without technological support, a business will find it difficult to develop and generate profits. Not only in business processes, the promotion or marketing of business also requires technology. In this case, social media is a technology-based sharing platform that can help MSME players market their products. one of them is this service partner, UMKM Bali Daily Trip & Tour, which markets tour tour products. Products marketed are mainly the Nusa Penida Day Tour, which is a day tour in Nusa Penida. The development and improvement of a Bali Daily Trip & Tour UMKM business is very dependent on the use of existing technology, especially promotion using social media. UMKM actors must be able to take advantage of social media as a gathering place for their potential customers. One of the popular social media is Instagram. Instagram is currently an efficient promotional tool to get consumers, especially the youth market, who like holidays with tourist destinations in Bali. This community service aims to provide counseling on the use of social media as a media for promotion of tour packages for MSMEs Bali Daily Trip & Tour in Banjar Puseh, Batubulan Kangin, Gianyar Regency, Bali. Based on the results of the service activities that have been carried out, the participants have been able to understand the Insight feature which functions to determine the effectiveness of posted content and partners have also been able to determine a good posting schedule so that it can streamline the marketing process through social media.
Pengaruh Citra Destinasi dan Negative Electronic Word of Mouth (Negative E-WOM) terhadap Niat Berkunjung Kembali ke Pantai Kuta, Kecamatan Kuta, Bali Triana Putra, I Nyoman; Darsana, I Made; Made Sabda Nirmala, Bagus
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 5 No. 1 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/siwayang.v5i1.5010

Abstract

This study aims to examine the influence of destination image and negative electronic word of mouth (negative e-WOM) on tourists’ revisit intention to Kuta Beach, Bali. A quantitative approach with explanatory research design was employed. Data were collected through questionnaires from 100 respondents who had visited Kuta Beach and actively used social media, selecting using purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that destination image has a positive and significant effect on revisit intention, whereas negative e-WOM has a negative but insignificant effect. The model demonstrates moderate explanatory power (R² = 0.513), no multicollinearity issues (VIF < 5), and good predictive relevance (Q² > 0). These findings indicate that destination image is the primary determinant of tourist loyalty, while the influence of negative e-WOM tends to be contextual and indirect. Practically, this study highlights the importance of improving tourism experience quality, particularly in terms of cleanliness, infrastructure, and comfort, in order to strengthen destination image and enhance tourists’ revisit intention.
Co-Authors Alce Theresia Ndok Astrama, I Made Bagus Putu Wahyu Nirmala Dewa Gede Bayu Krisna Putra Dewa Gede Bayu Krisna Putra Hendayanti, Ni Putu Nanik I Gede Suardika I Gusti Ayu Widari Upadani I Komang Agus Ady Aryanto I Made Darsana I Made Darsana I Putu Ramayasa, I Putu I Wayan Ardiyasa I Wayan Ardiyasa I Wayan Ardiyasa I Wayan Ardiyasa, I Wayan I Wayan Mustika Kartika, I Wayan Darya Krsna Elian Panji Restu Made Liandana Made Liandana, Made Made Satria Wibawa Made Satria Wibawa Nengah Widya Utami Ni Putu Nanik Hendayanti Nurul Fitria Ratna Histiningdyah Pande Putu Gede Putra Pertama Putri Agung Permata Sari Putu Eka Wirawan Selo Sulistyo, Selo Triana Putra, I Nyoman Utami, Nengah Widya