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Analysis of Factors Affecting the Success of a Digital Business Franchise Is (Case Study: Warung Pintar in Salatiga City) Heni Wahyu Susanti; Lieli Suharti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5137

Abstract

This study was conducted with the aim of knowing the description of the smart shop franchise and the factors that influence the success of MSME actors in running a smart shop franchise business in the city of Salatiga, Central Java. The research method used is a qualitative method using descriptive analysis. The technique used in data collection is in -depth interviews. After the data was obtained, it was analyzed using descriptive analysis techniques using a qualitative approach. from the results of the study, the findings show that the smart shop is a MSME business platform to digitize the growth of traders and consumers in Indonesia. By digitizing the distribution system, Warung Pintar is able to create information transparency for all stakeholders and the requirements to build a smart shop franchise such as having a shop, a strategic location and being able to use a smartphone. Service quality factors, motivation, commitment and a strategic location can support the success of a smart shop franchise business. Meanwhile, the benefits of owning a smart shop franchise are: cost-effective, time-efficient, guaranteed stock availability and promotions.
The Effect of Work Spirit and Service Climate Organization on Employment Engagement and Their Impact on Organizational Citizenship Behavior (OCB) (Study on Employees of PT. Adhi Persada Beton Jakarta) Niken Ayu Pebriola; Lieli Suharti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6227

Abstract

This study aims to examine the effect of Work Spirit and Service Climate Organizational on Work Engagement and its impact on Organizational Citizenship Behavior (OCB) for employees of PT. Adhi Persada Beton Jakarta. The method used is a quantitative method, which aims to determine the effect of two or more variables. The analytical technique used is path analysis technique and the goodness of fit test using the Shumacker & Lomax formula with the trimming level of significance 5%. The variables in this study are Work Spirit (X1), Service Climate (X2), to work engagement (Z) and its impact on Organizational Citizenship Behavior (OCB) (Y). Data was analyzed using SPSS 24.0 for the Windows program. The results of this study indicate that work morale has a positive effect on work engagement, then service climate organization positive effect on work engagement, while work engagement positive effect on Organizational Citizenship Behavior (OCB). Then Work Attachment has a positive effect on Organizational Citizenship Behavior (OCB). Meanwhile, Work Spirit has no effect on Organizational Citizenship Behavior (OCB) through Work Engagement, and Organizational Service Climate has no effect on Organizational Citizenship Behavior (OCB) through Work Engagement.