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All Journal Jurnal Manajemen Pendidikan PEDAGOGIK : JURNAL PENDIDIKAN AT-TURAS: Jurnal Studi Keislaman EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Educatio FKIP UNMA GUYUB: Journal of Community Engagement TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora al-fikrah: Jurnal Manajemen Pendidikan ISJOUST Al-Abshar: Journal of Islamic Education Management
Abdurrahman Abdurrahman
Universitas Nurul Jadid
Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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IMPLEMENTASI MANAJEMEN BERBASIS SEKOLAH UNTUK MENINGKATKAN BRAND IMAGE DI SMAN 1 BESUKI Rifqoni Maulanal Qodri; Abdurrahman Abdurrahman
Jurnal Manajemen Pendidikan Vol. 11 No. 4 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i4.2825

Abstract

This study aims to analyze the implementation of School-Based Management (MBS) to enhance the brand image at Besuki State Senior High School 1. The study employs a qualitative approach using a case study design. Data were collected through observation, interviews, and documentation involving the principal, teachers, the school committee, and relevant stakeholders. The results indicate that the implementation of MBS to enhance the brand image was carried out through three main stages. First, MBS planning is carried out in a participatory manner by involving stakeholders in the development of the school’s vision, flagship programs, performance targets, and communication strategies. Second, MBS implementation is realized through the execution of flagship programs and school communications to strengthen the institution’s identity and reputation. Third, MBS evaluation has a positive impact on increasing public trust, strengthening the school’s reputation, and boosting student interest. This success is supported by the principal’s leadership, teachers’ commitment, stakeholder support, and consistent flagship programs, although there are still some obstacles such as limited resources and competition among institutions. This study confirms that effective MBS implementation can be a key strategy for building and strengthening a school’s brand image.
Co-Authors Abdul Gafur Alfani Enggar Susilo As’adiyah As’adiyah Azizah Firdausi Dian Arfani Qirom Durratul Ma’ Nuna Farizi, Salman Fatimatul Husna Fira Purwasih Hakimatus Sailah Hidayatullah, Moh. Yoga Ika Fitri Anwar Indah Nihaya Indriani Putri Ayu Lestari Khofifuddin Khofifuddin Lailia Mutmainnah Masrur Lu’ai Sa’dullah Moh Marsuki Moh Syahrullah Moh. Marsuki Mohammad Alfon Hidayat Muhammad Arifin Ainul Fatah Muhammad Humaidi, Muhammad Muhammad Iqbal Muhammad Iqbal Muhammad Mana Arif Rifqi Nadila Firdauziyah Nadya Afkarina Najihah Abd Wahid Wahid Nakibul Mujahidin Nurdi Ansyah Rifqoni Maulanal Qodri Riki Habibi Sofiya Mauliza Surianto Surianto Syamsul Arifin