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All Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Journal of Governance and Social Policy Jurnal Multidisiplin West Science West Science Business and Management Jurnal Ekonomi dan Kewirausahaan West Science International Journal of Management and Business Intelligence (IJMBI) International Journal of Educational Technology Research (IJETR) West Science Social and Humanities Studies Pinisi Journal of Entrepreneurship Review
Said Hamzali
Universitas Syiah Kuala
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENERAPAN SOCIAL MEDIA MARKETING DALAM MEMBANGUN ONLINE REPUTATION LEMBAGA PPPA DAARUL QUR’AN jamiati KN; Said Hamzali; Syifa Astasia Utari; Oktaviana Purnamasari
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12821

Abstract

Pesatnya perkembangan teknologi berimbas pada peralihan tren pemasaran di dunia, dari pemasaran konvensional (offline) beralih ke digital marketing (online). Online marketing merupakan strategi pemasaran yang lebih prospektif karena calon pelanggan potensial mulai mengenal produk/jasa bahkan menentukan reputasi dari sebuah perusahaan/organisasi. Keadaan ini tentu saja memerlukan kegiatan komunikasi yang baik, dan terarah untuk meningkatkan repurasi baik internal maupun eksternal. Metode dalam peneliitan ini adalah kualitatif, dengan tipe deskripsi, peneliti bertindak selaku fasilitator, Pengumpulan data dengan wawancara tatap muka antara peneliti dengan responden. Teknik Analisa data dalam penelitian ini yaitu menguji kebenaran dan kejujuran subjek penelitian dalam mengungkapkan realitas. Dengan cara menguji credibility Selanjutnya peneliti melakukan triangulasi, hasil dari wawancara kemudian dianalisis dan diinterpretasikan menggunakan kategori-kategori analisis yang telah ditentukan. Penerapan Social Media Marketing adalah strategi yang kuat untuk membangun dan mengelola reputasi online yang positif, dalam menerapkan menggunakan unsur social community, social publishing, social entertaiment dan social commerce. Konsep reputation online dimulai dari Jejak digital, perubahan konteks, dan citra profesi dapat membantu membangun serta menjaga reputasi yang kuat. komunikasi online responsif terhadap perubahan lingkungan digital dan tren industri. Social Media Marketing dapat membangun, memelihara, dan meningkatkan reputasi online, Membangun reputasi online yang kuat melibatkan pemahaman yang mendalam tentang jejak digital, perubahan konteks, dan citra profesi. faktor ini saling terkait karna berdampak pada bagaimana individu atau organisasi dilihat dalam lingkungan digital. Aktivitas di media sosial, seperti posting, komentar, memengaruhi pandangan orang terhadap reputasi sebuah lembaga atau perusahaan.
Do Academic Environment and Access to Capital Among University Students Contribute to Entrepreneurial Interest Through Creativity? Said Hamzali; Arwin Arwin; Matthew Olufemi Adio
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

University students, as prospective graduates, play a critical role in generating new employment opportunities through entrepreneurship. This study investigates whether the academic environment and access to capital contribute to entrepreneurial interest among university students, with creativity acting as a mediating variable. A quantitative research design was employed, involving a sample of 100 students selected using proportional random sampling. Data were collected via an online questionnaire and analyzed using SPSS version 27. The findings reveal that the academic environment has a positive and significant influence on both creativity and entrepreneurial interest. Access to capital positively affects creativity but has a negative and significant direct effect on entrepreneurial interest. Creativity, on the other hand, exerts a positive and significant effect on entrepreneurial interest. Moreover, the academic environment significantly contributes to entrepreneurial interest through creativity. Similarly, access to capital indirectly and positively influences entrepreneurial intention when mediated by creativity. These results suggest that fostering a supportive academic environment and enhancing student creativity can significantly boost entrepreneurial aspirations, even when direct financial access is limited or perceived negatively. The study highlights the strategic role of creativity in translating academic and financial inputs into entrepreneurial motivation within higher education contexts.
The Effect of Entrepreneurship Learning, Social Environment, and Creativity on Entrepreneurial Interest: The Mediating Role of Entrepreneurial Attitude Said Hamzali; Arwin Arwin
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

Learning is not merely the accumulation of knowledge, but a cognitive process that induces behavioral changes in individuals. In the context of higher education, entrepreneurship learning plays a vital role in shaping students’ mindset and interest toward entrepreneurship. This study aims to examine both the direct and indirect effects of entrepreneurship learning, social environment, and student creativity on entrepreneurial interest, with an entrepreneurial attitude serving as a mediating variable. A quantitative explanatory descriptive approach was adopted, involving a sample of 100 students from a public university in Indonesia selected through proportional random sampling. Data was collected via structured questionnaires and analyzed using path analysis techniques. The findings demonstrate that entrepreneurship learning, social environment, and student creativity have both direct and mediated effects on entrepreneurial interest through entrepreneurial attitude. Entrepreneurial attitude significantly influences entrepreneurial interest, confirming its critical mediating role. These results highlight the importance of combining cognitive, social, and creative factors to strengthen students’ entrepreneurial readiness. This study offers practical insights for educators and policymakers to enhance entrepreneurship curricula by integrating skill-building, creativity stimulation, and real-world social exposure. Future research is recommended to explore extended models with additional variables and utilize mixed method approaches for a deeper understanding of entrepreneurial behavior in academic settings
Co-Authors Agi Nanjar Arief Yanto Rukmana Arnes Yuli Vandika Arwin Arwin Bagus Hari Sugiharto Eva Yuniarti Utami Farnanda Farnanda Hanifah Nurul Muthmainah Himawan Sutanto Jasmin Jasmin KN, Jamiati Loso Judijanto Matthew Olufemi Adio Mislan Sihite, Mislan Mohammad Muslimin Muhamad Solekan Oktaviana Purnamasari Oktaviana Purnamasari Rosdiana Arief Tang Rovanita Rama Sudarmanto, Eko Sulaiman Mansyur Syifa Astasia Utari Syifa Astasia Utari Wais Alqarni