Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Tepak Manajemen Bisnis Jurnal Ilmiah Administrasi Publik (JI@P) English Education Journal Muslim Education Review
Lilis Sulistyowati
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ekonomi

 1 
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP CUSTOMER TRUST DAN CUSTOMER LOYALTY PADA BANK BRI CABANG PEKANBARU IMAM MUNANDAR. Harry Febriyan; Zulkarnain Zulkarnain; Lilis Sulistyowati
Jurnal Ekonomi Vol 22, No 4 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.153 KB) | DOI: 10.31258/je.22.4.p.78-94

Abstract

This study aimed to analyze the influence of Customer Relationship Management (CRM) to the Customer Trust and Customer Loyalty at Bank BRI Branch pekanbaru Imam Munandar. Quantitative research was conducted on a population of customer deposits with a total sample of 150 customers, Savings, deposits and current accounts using proportional stratified random sampling method. Data collection techniques used in this study is a survey and observation using data analysis techniques Path Analysis with SPSS. The results showed that all dimensions of CRM: People, Process, and Technology in partial significant effect on Customer Trust. Customer Trust has a significant influence on Customer Loyalty. While the overall CRM significant effect on Customer Loyalty.
ANALISIS PENGARUH KREATIVITAS IKLAN, DAYA TARIK IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND ATTITUDE PADA PRODUK HANDPHONE ANDROID DI KOTA PEKANBARU Marhadi '; Lilis Sulistyowati; Aida Nursanti
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.143 KB) | DOI: 10.31258/je.22.01.p.132-149

Abstract

This study aims to determine the influence of advertising creativity analysis,advertising appeal and credibility of endorser toward brand attitude on AndroidHandphone products in Pekanbaru. Inside The study consisted of a dependentvariable that brand attitude (Y), and three independent variables consisting ofadvertising creativity (X1), advertising appeal (X2), and Credibility of endorser(X3). Population of this study is the city of Pekanbaru with a sample of 300respondents aged 15-30 years with a criteria had watched ads AndroidHandphone. This study use a sampling technique that is purposive sampling andanalysis of research data using qualitative methods, quantitative and multipleregression equations with the help of SPSS (Statistic Services For Product andSolution.From these results obtained is advertising creativity, advertising appeal andcredibility of endorser on brand attitude of Androind Handphone product getsignificant effect in Pekanbaru city. This method of calculation models indicatethat advertising creativity, attractiveness and Credibility of endorser is able tomeet the forty-nine percents has influence on brand attitude and fifty-one percetsremaining are influenced by other factors.Keywords:Brand Attitude, Creativity inappeal,Credibility of Endorser.
Co-Authors ', Hermawan ', Jushermi ', Marhadi Aida Nursanti Alek, A Alvi Furwanti Alwie Gema Satria Harry Febriyan Hermawan ' Hidayat, Didin Nuruddin I Gusti Bagus Wiksuana Jushermi ' Luky Adrianto Marhadi ' Masikah, Atikah Mismay Debora Muhammad Fahrozi, Muhammad Nely Novita Ratna Sari Dewi Rizal P Nasution Salman Alfarisi Silvia Syifa Soracca Devi Prajnagaja Sri Ayu Wulandari Sri Restuti Tengku Firli Musfar Tuti Rahmadawita Zulkarnain Zulkarnain