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All Journal EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Surya Abdimas JURNAL MANAJEMEN BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JOEL: Journal of Educational and Language Research IIJSE
Muhammad Ali Al Ihsan
Universitas Labuhanbatu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) Melin Syahfitri; Elida Florentina Sinaga Simanjorang; Muhammad Ali Al-Ihsan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3402

Abstract

The purpose of this study was to find out how the marketing strategy was carried out by the Naqi Collection Ajamu Shoe Store and to compare consumer buying interest in online marketing and offline marketing. Researchers used a qualitative approach with data collection techniques in the form of questionnaires which were distributed to consumers who had shopped at the Ajamu Naqi Collection Store. Data analysis techniques in the form of data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that offline marketing is more effective than online marketing, consumers are more interested in shopping directly at stores than ordering online. Online marketing run by Naqi Collection Ajamu Shop is not enough to attract consumers, because it posts pictures without accompanying them with clear specifications, this certainly raises doubts for consumers to make purchases online. Whereas in offline marketing, Naqi Collection Ajamu Shop is quite good, in terms of service and quality of goods to achieve customer satisfaction in making offline purchases.
Co-Authors Adam, Muhammad Ade Parlaungan Nasution, Ade Parlaungan Ade Surya Pertiwi Ahmad Rizky Harahap Ayu Soraya Siregar Edwin Agung Wibowo Elida Florentina Sinaga Simanjorang Ervi Nabila Siregar Joni Kopter Junita Lubis Melin Syahfitri Nur’ainun Gulo Pristiyono Pristiyono Pristiyono Pristiyono Reni Kartika Ningsih Rizki Syahputra Robert Pangihutan Siregar Sahputri Cahaya Sipahutar Serli Yudi Prayoga Yuniman Zebua