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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan
Yoyon Supriadi
STIE Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Abdimas Dedikasi Kesatuan

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Peningkatan Strategi Marketing Bagi Pelaku UMKM Kota Bogor Mashadi, Mashadi; Supriadi, Yoyon; Khim, Soei
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.523

Abstract

Tujuan diadakannya Peningkatan Strategi Marketing bagi pelaku UMKM Kota Bogor adalah untuk Memberi motivasi dan semangat kepada pelaku UMKM untuk melakukan wirausaha serta Meningkatkan kreativitas dan inovasi para pelaku UMKM. Metode pelaksanaan yang dilakukan adalah mengenalkan dan menjelaskan pemahaman tentang digital marketing, memberikan cara yang tepat dalam memasarkan produk dan jasa di era digital, memberikan pemahaman untuk dapat menganalisa produk pesaing. Melalui kegiatan ini, diharapkan partisipan dapat menjadi pelaku UMKM yang sukses baik ditingkat lokal Kota Bogor maupun Internasional. Kata kunci: strategi marketing
Pendampingan Strategi Komunikasi Pemasaran Melalui Instagram Pada Dinas Perdagangan Dan Perindustrian Kota Bogor Rosadi, Reysi Resmidianti; Mulyana, Mumuh; Supriadi, Yoyon
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 1 (2025): JADKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i1.3144

Abstract

Economic growth is one of the important indicators in the success of national development. In terms of national economic growth, small and medium industries (IKM) which are also part of micro, small and medium enterprises (UMKM) are considered to be able to play an important role in driving economic growth. The use of social media is spreading faster than before. One of the goals of social media is in the application of marketing communications. To advance the products of Small and Medium Industries in Bogor City, of course, it cannot be separated from the role of more interesting and dynamic marketing communications.The objectives of the study are: 1) To determine the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Office; 2) To determine the obstacles in implementing the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Office; 3) To determine efforts to deal with obstacles in implementing the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Office.The results of the study show that: 1) Social Media, Instagram is managed very well by the Trade and Industry Service in providing information and interesting content from Small and Medium Industry products in the city of Bogor; 2) The obstacle faced is the difficulty of increasing insight to reach Instagram users outside the followers of the Bogor City Trade and Industry Service Instagram account; 3) The efforts to deal with obstacles are trying to publish content related to Small and Medium Industry products more often and being accurate in providing information related to these IKM products.Keywords: Marketing Communication, Instagram Social Media, IKM
Co-Authors Aang Munawar ALFIANA, M. NUR Astie Sofyana Bahtiar Bahtiar Chyntia, Rafika Da'un, Dara Zhahira Fani Fazriani Gen Gen Gendalasari Hendrawan, Ludianthara Iriyadi Iriyadi Khim, Soei Lanopi, Tamrin Lukman Hidayat Marwan Effendy Mashadi Mashadi Muhammad Ariffin Mumuh Mulyana Nandan Sandaya Nasution, Yan Noviar Nurisnaini, Neni Nusa Muktiadji Nusa Muktiadji Nyuantasari, Nyuantasari Purwayanti, Indah Putra, Fawwaz Putri P., Pradhita Salsabila Putri, Firli Febiyoti Ratih Puspitasari Ratih Puspitasari Ratnawita Ratnawita Renda, Citra Sari Rony, Zahara Tussoleha Rosadi, Reysi Resmidianti Rusdiyanti, Tria Samuel Soemantri Saputra, Saputra Srihandoko, Wimpi Standika, Christian SUGENG SUROSO, SUGENG Susilawati, Nisa Syahidah, Hafsah Tofan, Muhamad Usmar Usmar, Usmar Vannywati Vannywati Widana, I Dewa Ketut Kerta Yulia Nurendah Yuridhiska, Ghesti Zul Azhar