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All Journal Admisi dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis JOBS (Jurnal Of Business Studies)
Noor Suroija
International Business Management, Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Study of the Effects of Training and Coaching on Increasing the Performance of Micro, Small and Medium Enterprises (MSMEs) assisted by the UMKM Center in Semarang City Achmad - Zaenuddin; Noor - Suroija; Taviyastuti - Taviyastuti; Makmun - Riyanto; Rif'ah Dwi Astuti
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4178

Abstract

Most of the business actors in Central Java are micro, small, medium and large scale business actors (MSMEs), which account for 99.19% of the total non-agricultural businesses in Central Java. Survey data shows that during the pandemic, 94.69% of businesses experienced a decline in sales. Based on the business scale, the decline in sales of more than 75% was experienced by 49.01% ultra-micro businesses, 43.3% micro businesses, 40% small businesses, and 45.83% medium businesses. The advantage of MSMEs in surviving the storm of crises for various reasons. First, in general, MSMEs produce consumer goods and services that are close to the needs of the community. Second, MSMEs do not rely on imported raw materials and make more use of local resources in terms of human resources, capital, raw materials and equipment. Third, MSE businesses generally use relatively low capital. Facing the Covid 19 pandemic, the MSME Center is conducting training and coaching/assistance so that MSMEs can adapt well and be able to maintain their business. This study aims to analyze the effect of training and coaching on the performance of SMEs assisted by the UMKM Center in Semarang City. The method used is descriptive analysis with qualitative and quantitative approaches. Quantitative data analysis using multiple regression
Influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan Salma - Aqila; Noor - Suroija; Jati - Nugroho
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4596

Abstract

This study aims to determine the influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan Semarang. The samples used were 100 respondents, the primary data collection method used interview and questionnaire. The sampling technique used a Non Probability Sampling technique with Accidental Sampling. The data analysis tools were using validity and reliability tests. The analysis technique used multiple linear regression. The results obtained from this study were the influence of perceived quality towards purchase decision partially hasn’t a significant influence and the influence of brand image towards purchase decision has a significant influence. Simultaneously perceived quality and brand image have an influence towards purchase decision. Based on the linearity test results on classical assumption test, it showed that the relationship between perceived quality towards purchase decision have a non-linear relationship between each variables and brand image towards purchase decision have a linear relationship between each variables. The results of the coefficient determination ( between perceived quality and brand image contributes jointly towards purchase decision by 40,2%, while the remaining 59,8% is determined by another variables which not examined in this study.
Co-Authors Achmad Zaenuddin Ahmad Zakia Nurochim Astuti, Rif'ah Dwi Azizah - Azizah Budi - Prasetya Dian Ninta Desmanda Diaz - Ardiani Dody - Setyadi Eka Ratri Yuniastuti Erika Nabila Imanesti Eva Purnamasari Hadiahti Utami Irawan - Malebra Isnaini - Nurkhayati Jati - Nugroho Jumi - Jumi Karnowahadi - Karnowahadi Makmun - Riyanto Nur Sabila Soraya Amalina Paniya - Paniya Prima - Yoza Salma - Aqila Sandi - Supaya Sandi Supaya Sri - Wahyuni Tamara Adriana Kusuma Taviyastuti - Taviyastuti Winarto Winarto Yusmar Ardi Hidayat