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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Al-Muzara'ah Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Bukhori: Kajian Ekonomi dan Keuangan Islam Policy Brief Pertanian, Kelautan, dan Biosains Tropika Halal Studies and Society
Asep Nurhalim
Faculty Of Economics And Management, IPB University, Jl. Agatis. Dramaga Campus IPB, Bogor, West Java, 16680, Indonesia
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Halal Studies and Society

 1 
Analyzing the integration of Organization of Islamic Cooperation (OIC) countries before and during Rusian-Ukraine war Haq, Daffa Aqomal; Nurhalim, Asep; Wiliasih, Ranti
Halal Studies and Society Vol. 1 No. 1 (2024): January 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.1.24-30

Abstract

Co-movement of integrated stock market is causing economic shocks and global crises. A typical example of this crisis was the Russia-Ukraine war in 2022, which impacted the stock market. Therefore, this research aimed to examine the development, integration, and response of the five Islamic stock market in Organization of Islamic Cooperation (OIC) countries during the Russia-Ukraine war. Vector Autoregressive/Vector Error Correction Model (VAR/VECM) was used to analyze DJIMMT25, SPSADS, SPSUUAEDS, JII, DJIMT, SPBMIR, and SPBMIU indices. The results showed that the United Arab Emirates (UAE) and Saudi Arabia stock market had the same movement, while Turkey experienced a positive trend during the war. The Islamic stock market was also cointegrated but Malaysia influenced the other four OIC countries. Meanwhile, IRF reported a permanent effect on the volatility of the market due to the shocks experienced. The volatility response was relatively small since the stock market dominated the contribution of shocks.
Implementation of the halal assurance system and MSME business development strategy: The case of a coffee shop Muslich, Muhammad Ayyub; Nurhalim, Asep; Irfany, Mohammad Iqbal
Halal Studies and Society Vol. 1 No. 1 (2024): January 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.1.38-42

Abstract

This study aimed to assist Micro, Small, and Medium Enterprises (MSMEs), specifically Dakara Coffee in meeting the requirements of the Halal Assurance System (HAS) 23000. Primary and secondary identification methods were used to implement the HAS Manual in this analysis. The HAS Manual which was designed for the specific conditions of Dakara Coffee comprised 11 criteria. The results showed that several identified food and beverage ingredients did not meet the HAS 23000 criteria and lacked supporting documents. Furthermore, several improvements were recommended such as replacing materials that did not comply with HAS 23000 and completing documentation for food and beverage ingredients. By using the Analytical Hierarchy Process (AHP) method, the primary priority for the business development of Dakara Coffee was identified as location, followed by other aspects including halal management, branding strategy, product innovation, and organizational management.
Determinants that affect generation Z consumer loyalty in Wardah skincare Zhulkarnain, Nur Azhizhah; Nurhalim, Asep; Mahanani, Yekti; Hassan, Rusni
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.8-13

Abstract

In 2022, the skincare market in Indonesia was observed to generate revenue of approximately US$ 2.05 billion. In this market, consumers tend to prefer local products that adhere to the standards of halal and are widely recognized. A prominent, current, and popular skincare brand that has been found to adhere to these standards is Wardah. Between 2020 and 2021, Wardah experienced an increase in market share, showing a growing preference for its products among consumers. However, from 2023 to 2024, a significant decline has been observed in the market share of the brand, signaling a reduction in consumer preference. This trend is a critical concern for the company, as it emphasizes the need to address the factors contributing to the decline and to implement strategies that are capable of enhancing the appeal of products produced by Wardah, enabling the brand to remain competitive. Therefore, this study aimed to analyze the factors influencing the loyalty of Generation Z consumers toward Wardah skincare products in the Jabodetabek region. The demographic was observed because, conventionally, Generation Z, which constitutes around 27% of the population of Indonesia (75 million people), is often targeted as the primary market to build consumer loyalty for the majority of products. In order to achieve the study objectives, a sample of 135 respondents was selected using a non-probability sampling method, specifically the purposive sampling technique. The data was then analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. The obtained results showed that brand trust and perceived value had a significant and positive impact on consumer loyalty. These observations suggest that companies should focus on maintaining and strengthening brand trust, fostering a strong brand community, and raising awareness about the importance of halal certification in skincare products. Additionally, efforts should be made to educate consumers about the value of halal-certified skincare products, as this can further enhance brand loyalty.
Co-Authors Abi Nubli Albajili Albajili, Abi Nubli Anggraini, Lilik Arif Imam Suroso Fitri, Resfa Haq, Daffa Aqomal Irfany , Mohammad Iqbal Khalifah Muhamad Ali Lelly Mawarni Mahanani, Yekti Meta, Fildza Shabrina Mohammad Iqbal Irfany Mohammad Iqbal Irfany Muslich, Muhammad Ayyub Ranti Wiliasih Rusni Hassan, Rusni Rusydiana , Aam Slamet Salahuddin El Ayyubi Soni Trison Sugema, Iman Vitriara Ahsana Nadya Xaviera, Aliyya Zaki Abdullah Zhulkarnain, Nur Azhizhah