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All Journal Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Indonesia Jurnal Pengabdian Masyarakat AbdiMas Petra International journal of Business Studies (IJBS) IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Mafaza : Jurnal Pengabdian Masyarakat Jihapenmas
Eddy Madiono Sutanto
Petra Christian University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Petra International journal of Business Studies (IJBS)

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Antecedents of Consumer Purchase Intention of Fashion Products Eddy Madiono Sutanto; Yana Widianto
Petra International Journal of Business Studies Vol. 6 No. 1 (2023): JUNE 2023
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.6.1.20-30

Abstract

Fashion products are such dynamic products. Therefore, understanding well to consumer intention is very important for producers as well as distributors. This study aimed to determine the effect of credibility, attractiveness, product suitability with personality, and celebrity recognition on consumer purchase intentions of Greenlight fashion products. The research data was collected using a questionnaire distributed to 109 respondents aged 15–31 years who knew Ariel Noah as a Greenlight product ad star, had seen Greenlight product advertisements, and had bought Greenlight fashion products. The data was processed using the multiple linear regression method. The results suggested that the credibility, attractiveness, and suitability of products with celebrity personalities positively and significantly affected consumers' purchase intentions of Greenlight fashion products. However, ce­lebrity re­cognition had no significant effect on consumer purchase intentions for Greenlight fashion products. By con­si­dering the results, the stakeholders shall adjust their strategies to keep and enlarge their market shares further.
Relevance of the Resourceful Human Management Concept in Employee Management at PT Bank Central Asia, Tbk Vicky Alvindra Pratama; Eddy Madiono Sutanto
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.193-200

Abstract

Employee management with the concept of resourceful humans is a new paradigm that holds immense potential. It focuses on developing potential, knowledge, and capabilities to significantly increase employee productivity and organizational contribution. This concept is yet to be fully implemented at PT Bank Central Asia. This research aims to uncover the most suitable concept of resourceful humans for application at PT Bank Central Asia, one that can bring about substantial improvements. The research employs a qualitative descriptive method with data collection through interviews and a systematic and comprehensive data analysis model. Effective employee management is crucial for ensuring employees have the ability and knowledge, providing opportunities for development and innovation, and fostering good relationships between employees and the company to create a conducive work environment that can motivate employees. Resourceful human management emerges as a promising concept for PT Bank Central Asia.
Co-Authors Andreas Ezra Antonius Ricky Hartono Asmara Indahingwati, Asmara Azman Ismail Billy Juan Iskandar Budhi Stiawan Dewi Mistyca Miliangan Liang Diah Indriani Suwondo, Diah Indriani Evan Lau Ezra, Andreas Ferdian Mario Patty Ferdika Tedjakusuma, Ferdika Ferdyanto Kurniawan Wiyono Hoo, Vincentius Reyner Budi Saputra Ivando Putih Lau, Evan Mellisa Subijanto Nanik Kustiningsih Nicholas, Moreno Nony Kezia Marchyta Perdana, Meiliana Peter J. Sigiols Purwanto Purwanto Purwanto Purwanto Putih, Ivando Santoso, Kevin Cahya Sigiols, Peter J. Stela Aubelia Steven Gondokusumo, Steven Subijanto, Mellisa Sulianto, Cynthia Ariela Suriady, Sheryl Aurelin Tanlain, Vanessa Patricia Vicky Alvindra Pratama Wangnardy, Winnie Wijaya, James Wiyono, Ferdyanto Kurniawan Yana Widianto Yessica Yessica