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ANALISIS PERTENTANGAN PANDANGAN ANTARA GENERASI X DENGAN GENERASI MILENIAL TENTANG BUDAYA POPULER (Studi Semiotika Roland Barthes Pada Film My Generation) Widia Ramadhanti; Dwi Rini Sovia Firdaus; Intan Trikusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This research aims to identify conflicting views between generation x figures with millennials in My Generation film that shows the dynamics of millennial life in the era of technological development and popular culture development interpreted through adegans and dialogues in adegans certain. This study uses a qualitative method with Roland Barthes's semiotic analysis which has the concepts of denotation, connotation and myth. Analysis of the whole adegan, six adegans have been taken that represent the conflicting views between x generation with millennial generation in the film my generation. The six adegans are analyzed through denotation and connotation and a myth appears in several adegans. The results of this study can be concluded that the conflict of views between generation x (as parents), and millennial generation (as children) towards popular culture, occurs because of differences in lifestyle and differences in the way in responding to the cycle of cultural movement.

Jaringan Komunikasi Anak Jalanan Berkaitan dengan Diterapkannya Sistem Satu Arah di Kota Bogor Reinhard Hutabarat; Dwi Rini Sovia Firdaus; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Abstract This research is a qualitative descriptive study that aims to determine the communication network of street children in connection with the implementation of a one-way system in the city of Bogor. It also finds out whether street children are one of the inhibiting factors in implementing a one-way system in the city of Bogor. The communication network described in this study is the structure of the wheeled communication network, the chain communication structure, the communication structure of the Y communication network, the circle network structure, and the communication network structure of all channels. Data sources used in this study are key informants, informants, events and activities, and literature related to group communication and communication networks. The sampling technique in this study was purposive sampling which was considered to know accurate information in response to the research problem formulation. Data collection techniques using in-depth interviews and observation techniques, while data analysis techniques used using interactive analysis models include: collection, data reduction, data interpretation, and drawing conclusions after verification. Based on the results of the study, communication networks are used by groups of children in the street that became the informant in this study. The first informants were from Tugu Kujang with chain communication network structure. The informants with wheel communication network structure are from Taman Topi, Lodaya, and Bantar Kemang. Street children are not directly inhibiting factors for the implementation of a one-way system in the city of Bogor, yet impeding aesthetics and the order of the city. The government conducts periodic training and provides a Work Training Center on a regular basis and provides Job Training Centers to reduce the growth rate of street children in Bogor city. Keywords: anak travel bogor, bogor city, communication network one-way system

HUBUNGAN PERSEPSI KONSUMEN TERHADAP PRODUK OLEH OLEH KHAS BOGOR DENGAN PENGAMBILAN KEPUTUSAN PEMBELIAN Novitasari Novitasari; Diana Amaliasari; Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the "upper" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with "agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.

A Congruous Model of Matrilineal Culture Inheritance Dwi Rini Sovia Firdaus
Jurnal ILMU KOMUNIKASI Vol. 19 No. 2 (2022)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v19i2, Desember.4132

De Fleur's communication model inserts the mass media device, gives the possibility to two-way feedback, and stated that noise might occur at any stage. In contrast, the flowthing model introduced by Al-Fedaghi describes the information flow. This research adapts both concepts to produce cultural inheritance communication models. Minangkabau was chosen because of its unique matrilineal cultural pattern, where customary leaders take part in the wider family communication besides the role of the father and the mother. All concepts inculcate the soul of leadership, entrepreneurial spirit, and high social spirit. This answers the stereotype of Minangkabau people as hard-working entrepreneurs.

DECONSTRUCTING CULTURAL STEREOTYPES TO UNCOVER HIDDEN TOURISM POTENTIALS Dwi Rini Sovia Firdaus; Layung Paramesti Martha; Sardi Duryatmo
Profetik: Jurnal Komunikasi Vol 16, No 1 (2023)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i1.2482

People of Minangkabau descent in Indonesia have several negative stereotypes that have long developed in society. Not only can it disturb the psychological condition of these ethnic group members, but it can also trigger intercultural conflict. This condition does not help the local government promote West Sumatra as a cultural tourism destination. This study deconstructs the negative stereotypes in order to correct misperceptions that have occurred so far. The study tests Hofstede’s cultural dimensions in two ways; first is towards the deconstruction process of Minangkabau’s original traditional teachings. The second is towards the nuclear family configuration using ANOVA test to find the shifting cultural values. This study attempts to find the origin of the negative stereotypes and confirm it with the original traditional teachings. This study can ward off bad cultural stereotypes as it corrects misconceptions about the nature of the matrilineal Minangkabau culture. Besides elaborating on the cause of negative stereotypes, this study also finds out the origin of positive ones. They are known to have high social awareness, strong entrepreneurial abilities, and excellent leadership skills. Thanks to these three good stereotypes, the Minangkabau people can then produce crafts that are intelligent and timeless, such as the production of engravings on songket cloth that are full of philosophy, the architectural feature of the Bagonjong house roof, the traditional dress, culinary menus, music, and art. This research produces data artifacts about contemporary Minangkabau culture to benefit the cultural tourism industry. This deconstruction approach has never been tested on the Minangkabau tribe.

Tidak Paham ataukah Tidak Mau Paham: Suatu Pembenaran Saat Literasi Digital Terabaikan Dwi Rini Sovia Firdaus; Sabila Adinda Puri Andarini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.10126

Literasi digital erat kaitannya dengan internet parenting. Pengetahuan tentang restriksi teknis merupakan salah satu komponen dalam menjalankan internet parenting di kalangan orang tua. Melalui penelitian ini terbukti bahwa pengetahuan ini dapat menekan aksesibilitas remaja terhadap konten pornografi di internet. Isu makro yang diangkat dalam permasalahan ini adalah kemajuan teknologi berupa internet memboyong habitus baru berupa aksesibilitas pornografi yang tidak dapat dibendung karena internet membuka jendela dunia. Disinilah peran orang tua diperlukan untuk membendung arus globalisasi yang membawa dampak buruk dan mengganggu upaya pembentukan karakter remaja Indonesia yang bebas dari intervensi teknologi yang cenderung merusak. Adanya pandangan bahwa mengakses situs porno adalah suatu kewajaran yang sejalan dengan waktu membentuk pembiasaan baru di kalangan remaja, ini mengkhawatirkan. Penelitian ini dilakukan di Kota Bogor yang mencakup enam kecamatan, yaitu: Bogor Utara, Bogor Timur, Bogor Selatan, Bogor Barat, Bogor Tengah, dan Tanah Sareal. Kuesioner disebarkan secara purposive sampling terhadap 100 responden. Studi ini menguji korelasi antara internet parenting dan aksesibilitas situs porno di kalangan remaja menggunakan pendekatan teori Parenting Styles dari Baumrind. Pengujian korelasi menggunakan rank Spearman dengan nilai signifikansi 0.000 (lebih kecil dari 0.05). Ditemukan bahwa terdapat hubungan yang kuat dengan arah negatif antara internet parenting dengan aksesibilitas situs porno di kalangan remaja. Ini berarti responden orang tua di Kota Bogor memiliki pemahaman yang kurang tentang restriksi teknis sehingga angka aksesibilitas terhadap konten porno di kalangan remaja Kota Bogor saat ini meningkat.

STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL Eko Sandi Satiyono; Dwi Rini Sovia; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1008

ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of Ayo ke Pasarâ€ campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is Ayo ke Pasarâ€ campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,Ayo ke Pasarâ€campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market.

EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN Fierda Ayu Utami; Dwi Rini Sovia; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2509

This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.

ANALISIS PERTENTANGAN PANDANGAN ANTARA GENERASI X DENGAN GENERASI MILENIAL TENTANG BUDAYA POPULER (Studi Semiotika Roland Barthes Pada Film My Generation) Widia Ramadhanti; Dwi Rini Sovia Firdaus; Intan Trikusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4435

This research aims to identify conflicting views between generation x figures with millennials in My Generation film that shows the dynamics of millennial life in the era of technological development and popular culture development interpreted through adegans and dialogues in adegans certain. This study uses a qualitative method with Roland Barthes's semiotic analysis which has the concepts of denotation, connotation and myth. Analysis of the whole adegan, six adegans have been taken that represent the conflicting views between x generation with millennial generation in the film my generation. The six adegans are analyzed through denotation and connotation and a myth appears in several adegans. The results of this study can be concluded that the conflict of views between generation x (as parents), and millennial generation (as children) towards popular culture, occurs because of differences in lifestyle and differences in the way in responding to the cycle of cultural movement.

Hubungan Antara Faktor Kesejahteraan Profesi dan Persepsi Jurnalis Harian Pagi Radar Bogor Samiyah Samiyah; David Rizar Nugroho; Dwi Rini Sovia
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1006

ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare

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