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ANALISIS PERTENTANGAN PANDANGAN ANTARA GENERASI X DENGAN GENERASI MILENIAL TENTANG BUDAYA POPULER (Studi Semiotika Roland Barthes Pada Film My Generation) Widia Ramadhanti; Dwi Rini Sovia Firdaus; Intan Trikusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1089.264 KB) | DOI: 10.33751/jpsik.v5i2.4435

Abstract

This research aims to identify conflicting views between generation x figures with millennials in My Generation film that shows the dynamics of millennial life in the era of technological development and popular culture development interpreted through adegans and dialogues in adegans certain. This study uses a qualitative method with Roland Barthes's semiotic analysis which has the concepts of denotation, connotation and myth. Analysis of the whole adegan, six adegans have been taken that represent the conflicting views between x generation with millennial generation in the film my generation. The six adegans are analyzed through denotation and connotation and a myth appears in several adegans. The results of this study can be concluded that the conflict of views between generation x (as parents), and millennial generation (as children) towards popular culture, occurs because of differences in lifestyle and differences in the way in responding to the cycle of cultural movement.
Jaringan Komunikasi Anak Jalanan Berkaitan dengan Diterapkannya Sistem Satu Arah di Kota Bogor Reinhard Hutabarat; Dwi Rini Sovia Firdaus; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.955 KB) | DOI: 10.33751/jpsik.v3i2.1295

Abstract

Abstract          This research is a qualitative descriptive study that aims to determine the communication network of street children in connection with the implementation of a one-way system in the city of Bogor. It also finds out whether street children are one of the inhibiting factors in implementing a one-way system in the city of Bogor. The communication network described in this study is the structure of the wheeled communication network, the chain communication structure, the communication structure of the Y communication network, the circle network structure, and the communication network structure of all channels. Data sources used in this study are key informants, informants, events and activities, and literature related to group communication and communication networks. The sampling technique in this study was purposive sampling which was considered to know accurate information in response to the research problem formulation. Data collection techniques using in-depth interviews and observation techniques, while data analysis techniques used using interactive analysis models include: collection, data reduction, data interpretation, and drawing conclusions after verification. Based on the results of the study, communication networks are used by groups of children in the street that became the informant in this study. The first informants were from Tugu Kujang with chain communication network structure. The informants with wheel communication network structure are from Taman Topi, Lodaya, and Bantar Kemang. Street children are not directly inhibiting factors for the implementation of a one-way system in the city of Bogor, yet impeding aesthetics and the order of the city. The government conducts periodic training and provides a Work Training Center on a regular basis and provides Job Training Centers to reduce the growth rate of street children in Bogor city.  Keywords: anak travel bogor, bogor city, communication network one-way system
HUBUNGAN PERSEPSI KONSUMEN TERHADAP PRODUK OLEH OLEH KHAS BOGOR DENGAN PENGAMBILAN KEPUTUSAN PEMBELIAN Novitasari Novitasari; Diana Amaliasari; Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.443 KB) | DOI: 10.33751/jpsik.v4i1.1805

Abstract

This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the "upper" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with "agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.
A Congruous Model of Matrilineal Culture Inheritance Dwi Rini Sovia Firdaus
Jurnal ILMU KOMUNIKASI Vol. 19 No. 2 (2022)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v19i2, Desember.4132

Abstract

De Fleur's communication model inserts the mass media device, gives the possibility to two-way feedback, and stated that noise might occur at any stage. In contrast, the flowthing model introduced by Al-Fedaghi describes the information flow. This research adapts both concepts to produce cultural inheritance communication models. Minangkabau was chosen because of its unique matrilineal cultural pattern, where customary leaders take part in the wider family communication besides the role of the father and the mother. All concepts inculcate the soul of leadership, entrepreneurial spirit, and high social spirit. This answers the stereotype of Minangkabau people as hard-working entrepreneurs.
DECONSTRUCTING CULTURAL STEREOTYPES TO UNCOVER HIDDEN TOURISM POTENTIALS Dwi Rini Sovia Firdaus; Layung Paramesti Martha; Sardi Duryatmo
Profetik: Jurnal Komunikasi Vol 16, No 1 (2023)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i1.2482

Abstract

People of Minangkabau descent in Indonesia have several negative stereotypes that have long developed in society. Not only can it disturb the psychological condition of these ethnic group members, but it can also trigger intercultural conflict. This condition does not help the local government promote West Sumatra as a cultural tourism destination. This study deconstructs the negative stereotypes in order to correct misperceptions that have occurred so far. The study tests Hofstede’s cultural dimensions in two ways; first is towards the deconstruction process of Minangkabau’s original traditional teachings. The second is towards the nuclear family configuration using ANOVA test to find the shifting cultural values. This study attempts to find the origin of the negative stereotypes and confirm it with the original traditional teachings. This study can ward off bad cultural stereotypes as it corrects misconceptions about the nature of the matrilineal Minangkabau culture. Besides elaborating on the cause of negative stereotypes, this study also finds out the origin of positive ones. They are known to have high social awareness, strong entrepreneurial abilities, and excellent leadership skills. Thanks to these three good stereotypes, the Minangkabau people can then produce crafts that are intelligent and timeless, such as the production of engravings on songket cloth that are full of philosophy, the architectural feature of the Bagonjong house roof, the traditional dress, culinary menus, music, and art. This research produces data artifacts about contemporary Minangkabau culture to benefit the cultural tourism industry. This deconstruction approach has never been tested on the Minangkabau tribe.