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All Journal Jurnal Komunikasi Pembangunan Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Media Bahasa, Sastra, dan Budaya Wahana Jurnal Profetik Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi
Dwi Rini Sovia Firdaus
Universitas Pakuan
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Sebaya Duta GenRe: Integrasi Homofili dan Nilai Budaya Sunda dalam Pencegahan Stunting Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.74

Abstract

This study analyzes the communication strategies of Generation Planning Ambassadors (Duta GenRe) in the Zero Growth Stunting program in Bogor City by integrating social psychology perspectives and Sundanese cultural values. Employing a qualitative descriptive approach with in-depth interviews with key informants from DPPKB, GenRe Forum, GenRe Ambassadors, and community members, the study finds strategies encompassing: (1) selection of credible peer communicators based on psychological homophily; (2) target segmentation by psychological vulnerability; (3) message construction integrating Sundanese values of silih asah, silih asih, silih asuh; and (4) media selection adapted to urban Sundanese youth's cognitive preferences. The study proposes a three-layer peer communication model (psychological–cultural–structural) as its theoretical novelty, contributing to the development of culturally sensitive and socially psychology-based health communication models.
Co-Authors Alo Karyati Aptan Sependi David Rizar Nugroho Diana Amaliasari Djoko Susanto Djuara P Lubis Eka Rachmawati Eko Sandi Satiyono Endriatmo Soetarto Fierda Ayu Utami Intan Tri Kusumaningtias Ismail Taufik Rusfien Layung Paramesti Martha Mariana R.A. Siregar Novitasari Novitasari Qoute Nuraini Cahyaningrum Rakhe S. Rakasiwi Reinhard Hutabarat Roni Jayawinangun Sabila Adinda Puri Andarini Samiyah Samiyah Sardi Duryatmo Tubagus Nugraha Widia Ramadhanti