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All Journal Jurnal Komunikasi Pembangunan Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Media Bahasa, Sastra, dan Budaya Wahana Jurnal Profetik Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi
Dwi Rini Sovia Firdaus
Universitas Pakuan
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Sebaya Duta GenRe: Integrasi Homofili dan Nilai Budaya Sunda dalam Pencegahan Stunting Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.74

Abstract

This study analyzes the communication strategies of Generation Planning Ambassadors (Duta GenRe) in the Zero Growth Stunting program in Bogor City by integrating social psychology perspectives and Sundanese cultural values. Employing a qualitative descriptive approach with in-depth interviews with key informants from DPPKB, GenRe Forum, GenRe Ambassadors, and community members, the study finds strategies encompassing: (1) selection of credible peer communicators based on psychological homophily; (2) target segmentation by psychological vulnerability; (3) message construction integrating Sundanese values of silih asah, silih asih, silih asuh; and (4) media selection adapted to urban Sundanese youth's cognitive preferences. The study proposes a three-layer peer communication model (psychological–cultural–structural) as its theoretical novelty, contributing to the development of culturally sensitive and socially psychology-based health communication models.
The Relationship between Social Media Consumption and Generation Z's Marriage Preference Revalina Azzahra Lazuardi; Yogaprasta Adi Nugraha; Dwi Rini Sovia Firdaus; Toto Sugiarto
Jurnal Riset Komunikasi (JURKOM) Vol. 9 No. 1 (2026): February 2026
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v9i1.1540

Abstract

The widespread circulation of “fear of marriage” narratives on social media has intensified public discourse on intimate relationships and raised concerns about shifting marital perceptions among Generation Z. This study examines the relationship between social media exposure, perceptions of negative marriage-related issues, and marriage preferences among Generation Z. A quantitative descriptive approach was employed using accidental sampling. Data were collected from 390 undergraduate students from Universitas Pakuan, IPB University, and Universitas Ibn Khaldun in Bogor City, Indonesia, through a structured questionnaire with a four-point Likert scale. Descriptive statistics and Pearson correlation tests were applied. The findings reveal a weak but significant positive correlation between social media exposure and marriage preference (r = 0.164; p = 0.001), and a significant negative correlation between perceptions of negative issues such as domestic violence, financial burden, and infidelity and marriage preference (r = −0.238; p = 0.000). Notably, 95.92% of respondents reported positive marriage preferences. This study contributes to communication scholarship by demonstrating that social media does not reduce Generation Z’s intention to marry, but instead shapes more selective and rational marital decision-making within digital meaning-construction processes.
Co-Authors Alo Karyati Aptan Sependi David Rizar Nugroho Diana Amaliasari Djoko Susanto Djuara P Lubis Eka Rachmawati Eko Sandi Satiyono Endriatmo Soetarto Fierda Ayu Utami Intan Tri Kusumaningtias Ismail Taufik Rusfien Layung Paramesti Martha Mariana R.A. Siregar Novitasari Novitasari Qoute Nuraini Cahyaningrum Rakhe S. Rakasiwi Reinhard Hutabarat Revalina Azzahra Lazuardi Roni Jayawinangun Sabila Adinda Puri Andarini Samiyah Samiyah Sardi Duryatmo Toto Sugiarto Tubagus Nugraha Widia Ramadhanti Yogaprasta A Nugraha