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Strategy of Local Television Stations to Maintain Existence Entering the Digital Broadcasting Era alamsyah, Feri ferdinan; Aminuddin, Ahsani Taqwim; Amaliah, Desi
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26604

Abstract

The implementation of the analog to digital broadcast system migration policy in the broadcasting sector in Indonesia presents certain challenges, especially for local broadcasting industry. Broadcasting experts predict that changes to the broadcast system will have a major impact on the industry, the worst possibility is bankruptcy. Therefore, television station managers need to make a number of effective strategies to make the industry sustainable and remain stable while adapting to the digital broadcast system. This article attempts to explain the strategy of local television stations in adapting to digital broadcast systems. Data was obtained through a qualitative tradition that focuses on in-depth observation. To see the strategic tendencies of local television stations, the SWOT analysis method is used. The subject of this article is a television station broadcasting in West Java, Indonesia, then selected purposively using a number of criteria, namely MGSTV, SMTV, and MQTV. The research results show that the strategy of local television stations in adapting to digital broadcast technology emerged on the basis of two big goals, namely the short term and the long term. In the short term, local television stations have a target to survive, and long term strategies aim to develop.
Menelisik Kontribusi Penyiaran Televisi untuk Visi Indonesia Generasi Emas 2045 Alamsyah, Feri Ferdinan; Irawan, Enjang Pera; Valdiani, Dini
JURNAL KOMUNIKATIO Vol. 11 No. 1 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i1.16367

Abstract

A preventive idea for Indonesia's Generasi Emas 2 045 challenges in facing the demographic dividend in the future. This demographic dividend is a social threat that has tremendous impact, if not dealt with properly. All stakeholders, including television broadcasting industry, can contribute. Komisi Penyiaran Indonesia (KPI) stated that the television industry has great potential. This research aims to show the potential of the television industry in supporting this idea. The method used is a qualitative approach with descriptive analysis. Through the Desk study tradition, a research method that provides initial ideas on existing or secondary data. Data is obtained from references related to the reality of the study, such as government reports, previous research results, etc. The results of this research show: (1) Television has better advantages than new media in terms of credibility, (2) Television needs to expand into new media for wider distribution of content, (3) In the context of intervention, the government needs to strengthen the partnership system with television broadcasting industry, which is based on the principle of mutual benefit. This article can provide implications as one of the basics in developing television broadcasting culture after digitalization, which is part of mass communication.
Unraveling the Effects of Lax Enforcement of Sexual Harassment Policy at Islamic Boarding Schools in West Java, Indonesia Firdaus, Dwi Rini Sovia; Aminuddin, Ahsani Taqwim; Alamsyah, Feri Ferdinan; Sariswara, Valianty; Soleha, Nadia Ismi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.22

Abstract

This study investigates the effects of lax enforcement of sexual harassment policies in Islamic boarding schools (pesantren). It analyzes how inadequate disciplinary measures impact victims, the educational environment, and community perceptions. Through a mixed method, including surveys, in-depth interviews, and field observations, this study aims to shed light on the urgency for robust policies and effective enforcement to ensure the safety and well-being of students. This paper explores how pesantren in West Java, Indonesia, actively challenge stereotypes linking religious institutions to sexual harassment. Often mischaracterized as patriarchal and resistant to addressing social issues, pesantren refute these perceptions by fostering environments rooted in Islamic values of dignity, respect, and ethical conduct. Pesantrens shape society's moral, ethical, and spiritual values. However, cases of sexual harassment and weak enforcement of related policies have raised serious concerns about the integrity of these institutions. This study examines the social, psychological, and institutional impacts of inadequate disciplinary measures on victims, perpetrators, and the pesantren community. The findings reveal how lenient sanctions perpetuate a culture of impunity, erode trust, and undermine the moral authority of pesantrens, calling for immediate reforms aligned with Islamic and human rights principles.
Strategi Kreatif Fremantle Indonesia Dalam Memastikan Program Family 100 Tetap Diminati Adinda Regita Sutanti; Feri Ferdinan Alamsyah; Sabila Adinda Puri Andarini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 2 (2024): Volume 8 Nomor 2 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i2.10898

Abstract

This study aims to illustrate how Fremantle Indonesia's creative strategy in ensuring the Family 100 program remains in demand. This research uses the concept of 13 elements of creative strategy in event production according to Naratama consisting of the target audience, script language, event format, punch line, gimmick and fanfare, clip hanger, tune and bumper, artistic director, music and fashion, rhythm and rhythm of the show, logo and music track, general rehearsal and interactive program. This research uses qualitative methods with a type of case study research. The research was conducted at the Fremantle Indonesia office. The data collection techniques used are interviews, observations, and documentation. The triangulation used in this study is source triangulation.  The results of this study show that the Family 100 program applies 13 elements of creative strategy in event production according to Naratama, but the Family 100 program also has a focus that becomes the main strategy, namely with gimmicks through "gifts". In conclusion, Fremantle Indonesia uses a gimmick strategy through "gifts" to ensure the Family 100 program remains in demand.
SOSIALISASI PROGRAM BOGOR BICARA SEHAT DALAM KONTEKS MENINGKATKAN PEMAHAMAN MASYARAKAT PADA COVID-19 Naufal Alwan Shiddiq; Feri Ferdinan Alamsyah; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5307

Abstract

Bogor Bicara Sehat is an outreach program to the public about Covid-19. Through this program, it will be conveyed to the public that the dangers and impacts of Covid-19 must be realized and anticipated together. This research aims to determine How far do the people of Bogor City understand about Covid-19, to find out the prevention of Covid-19 in the family cluster in Bogor City, and to analyze implementation of Bogor Bicara Sehat Program. This research was conducted in the City of Bogor. This research uses a qualitative approach. The results of this research indicate that implementation of Bogor Bicara Sehat program in increasing understanding of the Covid-19 for the people is effectively. The components of social analysis that are the pillars of this research are: (1) Program, Bicara Project in the Bogor Bicara Sehat Program provides valid and accurate information including education about Covid-19, the impact of the Covid-19 pandemic. (2) Output, aims to provide information to the public about education about the spread of Covid- 19. So that the target of the program is the community, especially the family environment so that the community better understands and understands how to prevent, deal with, and deal with Covid-19 cases. (3) Outcome, Bicara Project in collaboration with the Bogor City Government through the Covid-19 SATGAS to contact every sub-district in Bogor City to be given information and education about Covid-19 and SehatQ prepares and presents doctors to provide material about Covid-19 sourced from the medical.
REPRESENTASI GAY DALAM FILM MOONLIGHT Elisa Gunawati; Feri Ferdinan Alamsyah; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1802

Abstract

Gay or homosexuality is a variation of developed sexual orientation in society. The purpose of this research is to know the gay representation in Moonlight film and to know semiotic analysis of Charles Sanders Peirce in Moonlight film. Research design and research method used in this thesis is qualitative research method of Semiotics Charles Sanders Peirce and Queer Theory. The analysis of each scene has been selected as many as six scenes showing gay signs and then analyzing using Peirce model that is relation of Sign / Interpretant, Object, and Interpretant which each consist of trichotomy based on the sign that is qualisign, sinsign, and legisign, based on the object ie icon, index, and symbol, and based on interpretantnya rheme, dicisign, and argument. After observing and analyzing the scene / scene in the movie "Moonlight", researchers found the presence of gay signs in the film as a sense of curiosity Chiron against gays and homos, Chiron who seek with his identity, sexual behavior such as kissing and Kevin's masturbation against Chiron, anxiety and longing for someone, dreaming or fantasizing until ejaculation, meeting the person and embracing him, and behaving differently to his peers.Keywords: Representation, Gay, Semiotics, Moonlight
DISEQLUIBRIUM PENGGUNAAN MEDIA PADA KONTEKS PENCARIAN INFORMASI ANTARA GENERASI X DAN Z Feri Ferdinan Alamsyah; Muhammad Reza; Valianty Sariswara
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.9355

Abstract

Digitalisasi mampu mengantarkan masyarakat pada beragam peningkatan efisiensi dankenyaman, mampu merubah gaya hidup masyarakat di keseharian, baik dalam konteks pekerjaan, sosialisasi ataupun komunikasi. Kemewahan yang disuguhkan oleh perkembangan teknologi juga mengantarkan masyarakat pada ruang kesenjangan digital. Salah satu kesenjangan digital yang menjadi perhatian serius saat ini adalah kesenjangan antara generasi x dan z dalam pencarian informasi gaya hidup generasi X dan Z yang ada di Jabodetabek. Artikel ini bertujuan untuk mengejawantahkan tingkat kesenjangan dari pencarian akses informasi pada generasi x dan generasi z terkait gaya hidup di wilayah jabodetabek. Metode yang digunakan melalui tradisi kuantitatif dengan analisis deskriptif yang akan menghasilkan luaran yang memuat tingkat pencarian dan kebutuhan informasi gaya hidup pada generasi x dan z. Penggunaan media pada generasi X dan generasi Y memiliki gap atau ketimpangan yang minim dalam konteks pencarian informasi. Perbedaan antara keduanya ada pada hal-hal yang lebih substantif, generasi X cenderung lebih hati-hati dalam memercayai sumber informasi, khususnya dalam memilih media informasi, memastikan kebenaran informasi, memastikan tingkat kredibilitas media informasi.
PENGARUH CELEBRITY ENDORSER TERHADAP MINAT PEMBELIAN PRODUK AIDI.ID (STUDI PADA FOLLOWERS INSTAGRAM AIDI.ID) Dinda Septiani Audia; Roni Jayawinangun; Feri Ferdinan
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1012

Abstract

ABSTRACTThis research focuses on the use of celebrity endorser to increase the interest of buying a product with title "The Impact of Celebrity Endorser towards Interest of Purchasing Aidi.id Products (study on Aidi.id Instagram Followers)”. The data analysis technique in this research is descriptive analysis, and using transformation of ordinal data into interval with MSI (Method of Successive Interval), equal score, and classic assumption as well as double regretion.The result of this research shows that the customer interest of purchasing Aidi.id product is categorized as high, this is based on the value of transactional purchase interest, referential purchase interest, preferential purchase interest, and explorative purchase interest which are respectively on very high category. There is a significant factor of the celebrity endorser that increases the customer interest in purchasing Aidi.id products. Attractiveness factor, trustworthiness factor, and expertise factor simultaneously bring impact to the buying interest that can be seen from F Test result with the amount of .000 with the percentage of 51.3% that explains the interest variation, and the other 48.7% influenced by other variables. Keywords: Celebrity Endorser, Purchase Intention, Instagram, Aidi.id
EFEKTIVITAS PROGRAM ACARA 86 NET TERHADAP PENINGKATAN KESADARAN TERTIB BERLALU LINTAS (Studi Kasus Masyarakat Kota Bogor) Rizqy Febriawan; Feri Ferdinan Alamsyah; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4431

Abstract

This research aims to identify the effectiveness of program 86 NET TV on increasing driving awareness of Bogor City community. The data analysis technique uses a quantitative explanatory survey method by taking data through a questionnaire, and document.The results of the research based on the effectiveness of the program 86 NET (X) significantly affects the community's awareness of driving (Y). The results of the calculation of the coefficient of determination test show that the effectiveness of the program affects driving awareness by 49.5 percent, meaning that it is not only the program effectiveness factor that affects public awareness of driving