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All Journal Jurnal Komunikasi Pembangunan JURNAL DESTINASI PARIWISATA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) MITRA: Jurnal Pemberdayaan Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Riset Public Relations Gandiwa Jurnal Komunikasi Journal of Media and Communication
Siregar, Mariana R.A
Universitas Pakuan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Media and Communication

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Konten Informatif Dan Edukatif Terhadap Kesadaran Merek Restoran ShukaGrill Tiyas Tirani; Mariana Rista Ananda Siregar; Sabila Adinda P. Andarini
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 2 (2024): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The purpose of this study is to find out about the relationship between Social Media Marketing Instagram account @shukagrill Brand Awareness (Case Study of All You Can Eat Restaurant with Three Furnaces). The independent variable (X) is social media marketing and the dependent variable (Y) is brand awareness. The indicators used for Social Media Marketing variables are Content Creation, Content Sharing, Connecting, and Community Building. Brand Awareness indicators include Unaware of Brand, Brand Recognition, Brand Recall, and Top of Mind. This research uses a descriptive approach with Quantitative methods. The sample technique uses non-probality sampling with the criteria of followers of @shukagrill Instagram account. This study was conducted by distributing questionnaires and observations to 164 respondents. It was found that there was a relationship between social media marketing and brand awareness through Instagram @shukagrill of 3,58 in the high category. Respondents get information about AYCE three furnace products through content produced by Instagram accounts @shukagrill which are informative, clear, and educational. These results can clearly be seen that there is a unidirectional or positive relationship.
Co-Authors Adinda Dwi Cahya Agatha Lin Natasha Agista, Putera Andika Pramudya Ananta Asmara, Mojang Ayu Audya Shafa Salsabila Awallya, Vika David Rizar Nugroho Dewantara, Muhammad Iqbal Dewi Septika Diana Amaliasari Dini Valdiani Dwi Rini Sovia Firdaus Eko Sandi Satiyono Ezi Hendri Fajar Widianto Fajriyanti, Roro Aulia Arsyta Fariz D Septiansyah Herwanto, Puja Maulida Imani Santriani Imani Satriani Indira Maulidia Iskandar, Diffa Arcely Kresna Wahyu Inzaghi Meridian Firmansyah Muhammad Rifki Alian Mulyana, Hijra Drajat Muslim . Muslim, Muhamad Naufal Ningtyas, Syaharani Ayu Nuraisyiah, Siti Fathonah Oktha Fanny Qoute Nuraini Cahyaningrum Rachmat, Muhammad Fadhilah Riandi Ratih Siti Aminah Restu Maharani Dewi Roni Jayawinangun Sabila Adinda P. Andarini Sardi Duryatmo Sariswara, Valianty Sofia Hasna Mutmainah Tiara Puspanidra Tiyas Tirani Verina Irvan Saipan Virsya, Amanda Maulidha Wanda Sri Maryati Yogaprasta A Nugraha