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All Journal Buletin Peternakan Kinerja Journal of Economics, Business, & Accountancy Ventura Jurnal Agro Ekonomi Gadjah Mada International Journal of Business Jurnal Sain Peternakan Indonesia Managament Insight: Jurnal Ilmiah Manajemen Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis Jurnal Farmasi Sains dan Komunitas AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian MABIS: Manajemen dan Bisnis Jurnal Agro Ekonomi Jurnal Triton Indonesian Community Journal Livestock and Animal Research
Suci Paramitasari Syahlani
Fakultas Peternakan, Universitas Gadjah Mada, Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Buletin Peternakan

 1 
Pengaruh Persepsi Konsumen Terhadap Atribut Produk pada Sikap Terhadap Produk dan Niat Pembelian Ulang : Studi Empirik Pengambilan Keputusan pada Kategori Produk Daging Olahan Beku (The Effect of Consumer Perception on Product Attributes to Attitude Towar Antofany Yusticia Ahmadi; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 34, No 2 (2010): Buletin Peternakan Vol. 34 (2) Juni 2010
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v34i2.99

Abstract

The objectives of the study were to measure the influence of product attribute perception to attitude toward product, the effect of attitude toward product to repeat purchase intention and to confirm that attitude toward product isa mediating variable between effect in relationship of product attribute perception to repeat purchase intention. One hundred (100) housewives determined by judgmental sampling method were used in the study. The criterion ofrespondent selected was that he/she has a role as food buying decision maker. Data were analyzed by simple and multiple regression analysis. The results indicated that perception on product attribute had significant effect onattitudes toward product and attitude toward product influenced repeat purchase intention. The study showed that 36.5% attitude toward product can be explained by consumer product attribute perception, while 61.6% repeat purchase intention can be explained by attitude toward product. Study also confirmed that attitude toward product attribute was a fully mediating variable relationship of attitude and purchase intention.(Key words: Perception, Attitude, Repeat purchase intention)
Karakteristik Kategori Adopter dalam Adopsi Inovasi Feed Additive Herbal untuk Ayam Pedaging (Adopter Category Characteristics on the Adoption of Herbal Feed Additive Inovation for Broiler) Ayu Intan Sari; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 33, No 3 (2009): Buletin Peternakan Vol. 33 (3) Oktober 2009
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v33i3.117

Abstract

The aims of this research were to analyze the effect of characteristics of the farmer on the probability of adopter category difference, and to analyze the effect of farmer’s perception of innovation characteristics on the probability ofthe difference of adopter innovation of herbal feed additive for broiler. This research was conducted from August to October 2008, in the broiler farm at Karanganyar, Sragen, and Boyolali by using research based method of descriptiveanalysis. The respondents of the research were 34 farmers selected by using purposive convenience sampling. The data were analyzed using descriptive analysis, Mann-Whitney analysis, and logistic binominal regression analysis. Theresult of the research showed that there were differences in characteristics of the farmer between early and late adopter categories; they were age (p≤0.01), formal educational level (P≤0.01), cosmopolitness level (P≤0.01), and farmingexperience (P≤0.05). The result of logistic binominal regression test showed that age and formal education level were characteristics factor influencing the difference of adopter category significantly (P≤0.05), while the innovationcharacteristics consisted of relative advantage, complexity, and observability had significant effect (P≤0.05) on the adopter category difference. The conclusion of the research was that younger farmers, higher formal education level,longer experience, and higher level of active searching information seemed to have higher probability to become the early adopter. The farmers having higher perception of innovation characteristics, relative advantage and observability, and lower perception of complexity innovation characteristic tended to be early adopter.(Key words: Adopter category, Adoption, Herbal feed additive)
Pengaruh Sikap dan Niat pada Perilaku Beli : Studi Empirik Teori Planned Behavior pada Produk Susu Formula Titi Fibrilianthi Carolina; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 32, No 1 (2008): Buletin Peternakan Vol. 32 (1) Februari 2008
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v32i1.1245

Abstract

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ANALISIS PENDAPATAN DAN PERSEPSI PETERNAK PLASMA TERHADAP KONTRAK PERJANJIAN POLA KEMITRAAN AYAM PEDAGING DI PROPINSI LAMPUNG Yulien Tika Fitriza; F. Trisakti Haryadi; Suci Paramitasari Syahlani
Buletin Peternakan Vol 36, No 1 (2012): Buletin Peternakan Vol. 36 (1) Februari 2012
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v36i1.1277

Abstract

Kemitraan usaha ayam pedaging telah berkembang pesat di Indonesia, hal ini memberikan keuntungan yang cukup tinggi bagi peternak. Penelitian ini bertujuan untuk menganalisis pendapatan peternak plasma, menganalisis pengaruh karakteristik peternak plasma terhadap persepsi peternak tentang kontrak perjanjian serta menganalisis hubungan antara persepsi peternak plasma tentang  kontrak perjanjian dengan pendapatan peternak plasma. Materi yang digunakan dalam penelitian adalah PT. Sinar Ternak Sejahtera (STS) sebagai inti dan peternak plasma ayam pedaging yang mengikuti pola kemitraan PT. STS berjumlah 34 responden. Pengumpulan data dilakukan melalui teknik wawancara langsung dengan berpedoman pada kuesioner yang telah diuji validitas maupun reliabilitasnya. Analisis data yang digunakan adalah analisis pendapatan, analisis regresi dan analisis korelasi. Hasil penelitian menunjukkan bahwa pendapatan plasma sebesar Rp. 1.590,54 per ekor/periode. Karakteristik umur peternak dan pengalaman beternak tidak berpengaruh nyata (P>0,05) terhadap persepsi peternak plasma tentang kontrak perjanjian pola kemitraan. Tingkat pendidikan dan jumlah ternak berpengaruh nyata (P<0,05) terhadap persepsi peternak plasma tentang kontrak perjanjian pola kemitraan. Kesimpulan dalam penelitian ini adalah bahwa pendapatan plasma sebesar Rp. 1.590,54 per ekor/periode. Karakteristik tingkat pendidikan dan jumlah ternak yang positif meningkat artinya semakin tinggi tingkat pendidikan dan jumlah ternak maka semakin baik persepsi peternak plasma tentang kontrak perjanjian. Persepsi peternak terhadap kontrak perjanjian tidak berhubungan secara nyata dengan  pendapatan peternak plasma. (Kata kunci: Pendapatan, Persepsi, Kontrak perjanjian, Plasma)
HOUSEHOLD DECISION ANALYSIS ON ANIMAL PROTEIN FOOD CONSUMPTION: EVIDENCE FROM D.I YOGYAKARTA PROVINCE Mujtahidah Anggriani Ummul Muzayyanah; Sudi Nurtini; Rini Widiati; Suci Paramitasari Syahlani; Tri Anggraeni Kusumastuti
Buletin Peternakan Vol 41, No 2 (2017): BULETIN PETERNAKAN VOL. 41 (2) MEI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i2.18062

Abstract

Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.
INVESTMENT ANALYSIS FOR SMALL SCALE LAYER CHICKEN BUSINESS (Case Study in Triwidadi Village Pajangan Sub District Bantul Yogyakarta) Rini Widiati; Sudi Nurtini; Suci Paramitasari Syahlani; Bambang Ariyadi
Buletin Peternakan Vol 41, No 4 (2017): BULETIN PETERNAKAN VOL. 41 (4) NOVEMBER 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i4.25965

Abstract

Chicken eggs are the most popular and nutritious food in human dietary.The production activities require investments that should create benefit for the business holder, especially for small-scale entrepreneurs with capital constraint and risks. The purpose of this study was to determine investment feasibility and to set alternatives in dealing with the risks on the small scale layer business. Survey method was implemented using 73 respondents selected purposively of small scale layer chicken business in Triwidadi village of Bantul district, Yogyakarta as the sample. Data were collected by direct interview to respondents using questionnaires that related to the research problem. Analysis of investment financial feasibility criteria’s using Net Present Value, Benefit Cost Ratio and Internal Rate of Return, followed by sensitivity analysis in facing business risk.  The result revealed that the average number of birds raised was 1572 birds. The NPV was IDR 37,377,383 per 5 years of investment, B / C ratio more than 1 and IRR was 20.58%. Based on the existing production management, layer chicken investment by small-scale farmers was profitable, but farmers faced on the risk of losses due to increasing feed prices, decreasing egg prices, and increased mortality. In anticipating the risks, farmers should improve productivity so that the Hen Day Average of egg production at least was 77%, on the increase in feed prices and decrease in egg prices of 5%. Small scale layer businesses could provide employment and welfare for society of lower classes.
Study of Animal-Based Food Product Labeling use Candra Pungki Wibowo; Suci Paramitasari Syahlani; Sudi Nurtini
Buletin Peternakan Vol 43, No 2 (2019): BULETIN PETERNAKAN VOL. 43 (2) MAY 2019
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v43i2.26102

Abstract

This study was conducted to identify the food labeling profile in animal-based food products based on consumers’ age and gender, consumers’ preference of the information provided in the label, consumers’ behavior in reading the label, and consumers’ knowledge about food labeling. A total of 100 respondents participated in the study. The sampling was done by using judgmental sampling method with the following criteria: (1) respondent has bought animal-based food products within the last month of the study; (2) respondent’s age was over 18 years old. The data were analyzed descriptively and by using regression analysis. The results showed that female respondents and a group of 50 years or older respondents were used to read the food label frequently compared to other respondent groups. The type of information which considered as the most important was the expiration date, followed by product’s name, ingredients, halal status, nutritional value, product’s instruction for usage and its irregularities, net weight, and the producer’s name and address. This study also identified that the majority of the respondents, as many as 67%, already had good knowledge about food labels, while the other 32% had adequate knowledge, and only 1% of the respondents had a little knowledge about food labels. It can be concluded that consumers’ perception of the potential risks on animal-based food products affect their behaviour in reading the label (p<0.05) while consumers’ health condition and time availability to buy the products did not affect their behaviour in reading the label in animal based food products.
An Empirical Analysis of Veterinary Certification, Perceived of Freshness and Price Suitability on Repurchase Intentions of Certified Beef in Pekanbaru Ilham, Muhammad; Syahlani, Suci Paramitasari; Suryanto, Edi
Buletin Peternakan Vol 49, No 2 (2025): BULETIN PETERNAKAN VOL. 49 (2) MAY 2025
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v49i2.106053

Abstract

Rapid economic growth has led to an increase in the consumption of meat in the city of Pekanbaru in Riau Province, Indonesia. This calls greater attention from the government and animal product business units to improve the quality of meat supply. Implementing hygiene and sanitation practices along meat distribution channels is one strategy to enhance the quality of meat. The Indonesian government requires meat products to have certification in the form of a Veterinary Control Number (NKV). This study aims to study the effect of NKV certification marks, superior value of fresh beef, and perceived price suitability on the intention to repurchase NKV-certified beef. This study was conducted using a mixed method, using in-depht interview and survey design. The questionnaires were distributed through online and offline methods to a sample of 200 respondents, who were selected using judgemental sampling method based on the following criteria: (1) they were residents of the city of Pekanbaru; (2) they were at least 21 years old; (3) they had engaged in buying beef. The questionnaire consisted of 22 questions regarding NKV labelling, superior value of fresh beef, perceived price suitability, and intention to repurchase NKV-certified beef. Data were analysed with linear multiple regression analysis using SPSS 26 software package. The results of the t test showed that only the superior value of fresh beef had no significant influence (β = 0.075) on the intention to repurchase certified beef in Pekanbaru, while the NKV certification mark (β = 0.160) and perceived price suitability (β = 0.447) had a significant influence on the intention to repurchase certified beef. This study shows that the research model explains 28.4% of the variability in the intention to repurchase beef. This research concluded that the NKV certification mark and perceived price suitability are important factors that influence the intention to repurchase beef in Pekanbaru City.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Co-Authors Agung Triatmojo Ahmad Romadhoni Surya Putra Angia Clara Citra Antofany Yusticia Ahmadi Ayu Intan Sari Bambang Ariyadi Basu Swastha Dharmmesta Bernardinus Maria Purwanto Bernardinus Maria Purwanto Bryan Wisnu Prabowo Budi Guntoro Candra Pungki Wibowo Desi Mayasari Desi Mayasari, Desi Dianita Rifqia Putri Diwan Hiliza Yahya Djoko Wahyono Djoko Wahyono Edi Suryanto El Sayed, Yasser Basstawy Endy Triyannanto F. Trisakti Haryadi Ismatullah Salim Krishna Agung Santosa Krishna Agung Santosa Matoati, Rindang Monica, Eva Muhamad Danang Eko Yulianto Muhammad Ilham Mujtahidah Anggrian Ummul Muzayyanah Mujtahidah Anggriani Ummul Muzayyanah Muzayannah, Mujtahidah Anggriani Ummul Nur Ariesanto Ramdhan Putri, Dianita Rifqia Putri, Felicita Eka Qui, Nguyen Hoang Ratna Widyasari Ratna Widyasari Rini Widiati Rini Widiati Rista Bella Anggraini Rizki Yunus Firmansyah Salim, Ismatullah Satibi Satibi Suci Nur Utami Sudi Nurtini Sudi Nurtini Sudi Nurtini Tian Jihadhan Wankar Titi Fibrilianthi Carolina Tri Anggraeni Kusumastuti Triatmojo, Agung Wankar, Tian Jihadan Yulien Tika Fitriza Yundari, Yundari