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Syahputra Syahputra
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Journal : Jurnal Syntax Transformation

 1 
The moderating role of adaptability in enhancing competitive advantage through market insight, business strategy, and innovation Baskara, Muhamad; Madiawati, Putu Nina; Syahputra, Syahputra
Jurnal Syntax Transformation Vol 6 No 6 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i6.1084

Abstract

In the increasingly competitive real estate sector, firms are required to optimize Market Insight, Business Strategy, and Innovation while simultaneously adapting to dynamic conditions in order to sustain Competitive Advantage. This study investigates the structural relationship between these strategic drivers and examines how Innovation mediates and Adaptability moderates their impact on Competitive Advantage. A quantitative approach was adopted using Structural Equation Modeling based on the Partial Least Squares (SEM-PLS) technique, with data collected from 185 respondents within the Indonesian real estate industry. The results demonstrate that both Market Insight and Business Strategy significantly influence Innovation and Competitive Advantage, with Innovation serving as a partial mediator. Furthermore, Adaptability strengthens the positive effect of Innovation on Competitive Advantage, highlighting the importance of organizational responsiveness in turbulent environments. The findings indicate that firms integrating market-oriented strategies with innovation and adaptive capabilities tend to outperform competitors in sustaining long-term advantage. Theoretically, this research extends existing frameworks on dynamic capability and competitive strategy by emphasizing the contingent role of Adaptability. Practically, it provides guidance for decision-makers in formulating data-driven and flexible business strategies. Limitations of the study include its industry-specific context and the cross-sectional nature of the data. Future research is recommended to apply the proposed model across multiple sectors and to incorporate additional constructs such as digital transformation, customer engagement, and organizational resilience in order to broaden the theoretical contribution.
Co-Authors Aditya Wardhana Aldo Putra Kusuma Almaida, Nisya Anak Agung Gde Agung Andorra, Dyana Arisyanti, Faiza Iffa Arry Widodo Astadi Pangarso Axchell Azka, Kansanida Ghaniya Baladhika, Nicole Kansa Kostra Baskara, Muhamad Br Karo, Ella Manisa Budi Rustandi Kartawinata Christian Bernard Gunawan Devie Ryana Suchendra Fadillah, Mohammad Fakhsi Fahira, Luwisca Faisal Dava Fikriansyah Fauzi, Muhammad Luthfi Fauziah, Ismi Al Febri Yuliani Febriantika, Rifda Zahra Flaviana, Aneu Karlob Gifani, Auliannisa Gunawan, Tedi Haryady, Arys Naufal Hendriawan, Mochamad Izza Ryan Kristina Sisilia Luh Putu Ratna Sundari Luwisca Fahira Mahir Pradana Mangruwa, Rajiv Marlindia Ike Sari Novena Allowcya Regina Caeli br. Tarigan Putri, Anida Juliana Putu Nina Madiawati Rajiv Dharma Mangruwa Raphaela Medisa Rini Handayani Roni Riandi Seto Perbowo, Grahatama Windhu Silaban, Ester Riski Safira Suherman Suherman Syakhilla, Nurfarahim Tambunan, Otari Adelia Tasya Salsabiila Yasir, Amru Zaili Rusli