Article Per Year (5 Year)
p-Index From 2020 - 2025
1.578
P-Index
This Author published in this journals
All Journal PRISMA FISIKA Jurnal Pengabdian UntukMu NegeRI SEIKO : Journal of Management & Business Riayah: Jurnal Sosial dan Keagamaan Jurnal Pendidikan dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan International Journal of Multi Discipline Science (IJ-MDS) Journal of Education Research Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Jurnal Intelek Dan Cendikiawan Nusantara
Syaripudin Syaripudin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SEIKO : Journal of Management

 1 
Dampak Nilai Konsumsi, Utilitas Akuisisi, dan Utilitas Transaksi terhadap Niat Beli dan Perilaku Pembelian Produk Ramah Lingkungan di Indonesia Syaripudin, Syaripudin; Kurniawati, Kurniawati
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3347

Abstract

Penelitian ini dilakukan untuk menguji dampak dari lima nilai konsumsi (yaitu ecological, functional, symbolic, experiential and epistemic) terhadap niat konsumen untuk membeli produk ramah lingkungan serta perilaku konsumsinya. Selain itu, penulis juga menggunakan teori utilitas Thaler untuk mengetahui pengaruh tidak langsung acquisition utility dan transaction utility terhadap niat dan perilaku pembelian. Penulis melakukan survei non-probability sampling dengan teknik purposive sampling kepada masyarakat umum menggunakan google form dengan jumlah responden 200 orang. Hubungan hipotetis dalam model yang diusulkan diuji dengan menggunakan model persamaan struktural (SEM).. Temuan, 6 dari 11 hipotesis yang dikonstruksikan dikonfirmasi. Kesimpulan, perusahaan green product Indonesia perlu memperhatikan functional value, experiential value dan melakukan analisis utilitas sistematis dalam menyusun strategi perusahan. Kata Kunci: Consumption Values, Green Products, Transaction Utility, Acquisition Utility, Consumption Behavior Abstract This study was carried out to examine the impact of five consumption values (ie ecological, functional, symbolic, experiential and epistemic) on consumers' intention to purchase green products and their consumption behavior. In addition, the author also uses Thaler's utility theory to determine the indirect effect of acquisition utility and transaction utility on purchase and behavior intention. The author conducted a non-probability sampling survey with purposive sampling technique to the general public using google form with 200 respondents. The hypothetical relationship in the proposed model was tested using structural equation modeling (SEM). Findings, 6 of the 11 constructed hypotheses were confirmed. Conclusion, Indonesian green product companies need to pay attention to functional value, experiential value and perform a systematic utility analysis in formulating company strategy. Keywords: Consumption Values, Green Products, Transaction Utility, Acquisition Utility, Consumption Behavior
Co-Authors Agustiany, Fifin Arifiani Farhani, Muhammad Jundi Feby Lestari, Katrina Hery Widijanto Indiriani, Dini Istiqomah, Hilmi Aulia Izzatusholekha Kasman Ediputra Katrina Feby Lestari, Katrina Feby Kurniawati Kurniawati Masrul Mohammad Fakhri, Mohammad Muhardi Musnar Indra Daulay Norlaila Jamil Nurhaliza Sophia Nurul Hidayati Paramitha, Dewi Putri Nur Hasanah Ramdhan Witarsa Rudi Setiawan Sukrang Sukrang, Sukrang Syafri Afif Athallah Umaternate, Rifandi Wahyu Sulfian, Wahyu Yoseptry, Ricky Yudha Arman