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Ratna Tanjung
Balai Penelitian dan Pengembangan Biomedis Papua
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Effects of Mobile Learning on Critical Thinking Skills Using Problem Based Learning Sudarma, Teguh Febri; Festiyed, Festiyed; Fadilah, Muhyiatul; Diliarosta, Skunda; Tanjung, Ratna; Yao, Goh
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.674

Abstract

Promotion objectives, tourism promotion mix, and expectations play significant roles in attracting tourists to destinations. Videos have emerged as effective promotional tools, showcasing the actual conditions of tourist attractions. This research investigates how promotional objectives and the tourism promotion mix, with the moderation of expectations, can influence tourist interest. A total of 247 respondents were sampled for this study. The respondents evaluated videos of Kebon Rojo Park, Blitar, East Java, and completed a questionnaire. The analysis method used was Partial Least Squares (PLS), suitable for handling complex data with multiple variables. The study found that both promotion objectives and the tourism promotion mix positively influenced tourist interest. However, expectations did not moderate the relationship between the promotional strategies and tourist interest. This indicates that expectations do not strengthen or weaken the effects of promotional objectives and tourism promotion mix on tourist interest. The research suggests that while expectations play a role in shaping perceptions, the key to attracting tourists lies in effective promotional strategies tailored to the target market segment. This highlights the importance of using accurate and attractive promotional materials to stimulate interest in visiting destinations like Kebon Rojo Park.
Co-Authors Agus Junaidi Corina Rambe, Fibririn Festiyed Gultom, Sinta Stevani haloho, khairul hasyim Hariyanti, Eliza Hasibuan, Muhammad Zul Abror Ida Wahyuni Indah Dewi Mentari, Indah Dewi Irham Ramadhani Muhyiatul Fadilah Sihombing, Rizky Agassy Sinaga, Fransiska Nurhayati Siti Aminah Siti Khadijah Sitohang, Hotlen Skunda Diliarosta Teguh Febri Sudarma, Teguh Febri Yao, Goh Yeni Megalina, Yeni