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Teguh Baroto
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Peningkatan Keterampilan Manajemen Keuangan dan Pemasaran Briket Limbah Kulit Jeruk Utama, Dana Marsetiya; Rosiani, Tyas Yuli; Baroto, Teguh
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3737

Abstract

Purpose: This program aims to enhance the financial management and marketing skills of Karang Taruna Desa Tlogowaru, which has been experiencing difficulties in optimally managing the production of briquettes from citrus waste. This activity is expected to accelerate the development of business scale through more effective cost management and marketing strategies Research methodology: A participatory approach was implemented, involving several stages: initial knowledge assessment, socialization, training, mentoring, and evaluation. Pre- and post-test evaluations were conducted and analyzed using the Wilcoxon test to measure improvements in participants' understanding and skills. Results: The study found significant improvements in participants' abilities to manage cash flow, maintain structured financial records, and design appealing product packaging. Conclusions: This program positively contributes to community empowerment by strengthening local resource-based economic skills and enabling the sustainable development of a citrus waste briquette business. Limitations: This study is limited to a single village and target group, so application in other areas may require contextual adjustments Contribution: This study is beneficial for community empowerment, micro-financial management, and small business marketing and can serve as a reference for similar programs in other communities.
Pelatihan dan pendampingan digital marketing untuk bisnis jasa landscaping di Kabupaten Lamongan Utama, Dana Marsetiya; Baroto, Teguh; Yasa, Arnelia Dwi
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 7, No 3 (2024): Agustus
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v7i3.2165

Abstract

Artikel ini membahas sebuah kegiatan pengabdian masyarakat yang bertujuan untuk memberikan pelatihan dan pendampingan digital marketing yang disesuaikan dengan kebutuhan bisnis jasa landscaping di Lamongan. Kegiatan ini terdiri dari empat tahapan utama, yaitu Pre-test Awal, Paparan Materi Digital Marketing, Pendampingan Pemanfaatan Web untuk Digital Marketing, dan Post-test Akhir. Pendekatan yang digunakan meliputi pelatihan pemasaran digital yang interaktif dan partisipatif serta pendampingan yang melibatkan sesi presentasi, diskusi kelompok, studi kasus, dan latihan praktis. Hasil dari kegiatan ini menunjukkan adanya peningkatan yang signifikan dalam pemahaman peserta terkait digital marketing. Selain itu, dampak dari kegiatan pendampingan digital marketing juga dapat diamati melalui pengembangan tampilan website yang telah dibangun. Penyelenggaraan kegiatan ini memberikan bukti konkret tentang efektivitas pelatihan dan pendampingan dalam meningkatkan pemahaman dan penerapan konsep-konsep digital marketing dalam konteks bisnis jasa landscaping. Temuan ini memiliki implikasi yang penting bagi pengembangan keterampilan dan peningkatan kinerja bisnis di era digital saat ini.
Peningkatan Keterampilan Manajemen Keuangan dan Pemasaran Briket Limbah Kulit Jeruk Utama, Dana Marsetiya; Rosiani, Tyas Yuli; Baroto, Teguh
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3737

Abstract

Purpose: This program aims to enhance the financial management and marketing skills of Karang Taruna Desa Tlogowaru, which has been experiencing difficulties in optimally managing the production of briquettes from citrus waste. This activity is expected to accelerate the development of business scale through more effective cost management and marketing strategies Research methodology: A participatory approach was implemented, involving several stages: initial knowledge assessment, socialization, training, mentoring, and evaluation. Pre- and post-test evaluations were conducted and analyzed using the Wilcoxon test to measure improvements in participants' understanding and skills. Results: The study found significant improvements in participants' abilities to manage cash flow, maintain structured financial records, and design appealing product packaging. Conclusions: This program positively contributes to community empowerment by strengthening local resource-based economic skills and enabling the sustainable development of a citrus waste briquette business. Limitations: This study is limited to a single village and target group, so application in other areas may require contextual adjustments Contribution: This study is beneficial for community empowerment, micro-financial management, and small business marketing and can serve as a reference for similar programs in other communities.
Co-Authors Adhi Nugraha Annisa Kesy Garside Arbiatul, Arisna Aulia Asa Robbika CHANDRA PURBOHADININGRAT CHANDRA PURBOHADININGRAT, CHANDRA Dana Marsetya Utama Dewi Maharani Dian Palupi Restuputri Fathiha Raudhatul Jannah H Hartatik H Hartatik, H Ilyas Masudin Maryati, Wahyu Eni Nanda Bagus Pratama NANDA BAGUS PRATAMA Ode Rapija Gunarimba Waibo Ricca Andhini Octaria Robbika, Aulia Asa Shanty Kusuma Dewi Solikhati, Tutik Stevanny, Berdyanti Tutik Solikhati Tyas Yuli Rosiani Wahyu Eni Maryati Wardhana, Rahmad Wisnu Widodo, Dian Setiya Yasa, Arnelia Dwi