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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Teori dan Terapan The Asian Journal of Technology Management (AJTM) Binus Business Review Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Petra International journal of Business Studies (IJBS) International Journal of Business Studies Journal of Economics and Business Aseanomics Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Manajemen dan Usahawan Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa JMUI Jurnal Dinamika Manajemen
Tengku Ezni Balqiah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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How Fast-Fashion Brands Changed Garment Industry Landscape: Study Case On Relationship Of Garment Factories And Sewing Thread Suppliers In Jakarta, Banten And West Java Pamungkas, Ryzky; Balqiah, Tengku Ezni
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1474

Abstract

The garment industry is currently facing considerable challenges in meeting the demands of overseas buyers. The fast fashion trend has shortened garmen production cycles and forced garmen factories to work with reliable suppliers, especially sewing thread suppliers, to fulfil the production needs of garmen factories in a short period of time. This research emphasises the importance of building strategic partnerships between garmen factories and sewing thread suppliers within the framework of B2B marketing relationships to ensure an effective and sustainable supply chain. Previous research states that there is a positive influence between commitment, trust, and relative dependence on customer satisfaction and customer loyalty in distributor and seller relationships. This study builds a model to further analyse the influence of Affective Commitment, Instrumental Commitment, Capability-based Trust, Benevolence-based Trust, and Relative Dependence factors to achieve customer satisfaction and customer loyalty in the relationship between garmen factories and sewing thread suppliers. The research method used is quantitative method with data collection through surveys sent to garmen factories located in Banten, West Java, and DKI Jakarta Provinces. Data analysis was conducted using SmartPLS to determine the relationship between the research variables.The findings of this study state that Affective Commitment, Instrumental Commitment, Capability-based Trust, and Benevolence-based Trust can increase customer satisfaction and customer loyalty, but relative dependence was found to have no significant effect on customer satisfaction and customer loyalty. These findings provide new insights for companies in developing their business strategies.
TIKTOK LIVE SHOPPING'S USE OF LIVE STREAMING TO INCREASE WORD OF MOUTH Sonda, Ambun Salsabila Kandung; Balqiah, Tengku Ezni
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.17

Abstract

Live streaming has become a well-liked way for businesses to boost interaction and consumer engagement, ultimately leading to positive word-of-mouth promotion. Word of mouth is crucial in business since it serves as a reliable gauge for assessing a product's quality prior to purchase, hence reducing uncertainty in decision-making. Previous studies overlooked the benefits of live streaming for word-of-mouth.  Hence, the objective of this study is to examine the emergence of word-of-mouth communication facilitated by live streaming, employing the socio-technical approach and attachment theory. This quantitative research has a total of 12 hypotheses. Data was collected through the distribution of online questionnaires using purposive sampling, by examined 319 TikTok Live Shopping users. The data was collected and analyzed using SmartPLS. Live streaming yields a favorable impact on user engagement and viral marketing. Streamers exert significant effect on audience engagement, fostering strong connections with the platform, user loyalty, and word-of-mouth promotion. Consequently, marketers can optimize the utilization of live streaming by collaborating with the most compatible streamers. Additionally, this study discovered that vicarious expression does not have a beneficial impact on platform attachment. This study suggests using live streaming as a strategy to improve customer retention and build stronger relationships with customers, which offers insightful information for business experts in Indonesia. It addresses the constraints of previous research, which focused mainly on loyalty to brands in terms of transactions, by providing theoretical support for exploring the relationship between user stickiness and word-of-mouth generation on live streaming platforms.
The contribution of price and pharmacy location to loyalty: Mediated by satisfaction and patronage in retail pharmacy Ramadhan, Glenn Cahya Dwi; Balqiah, Tengku Ezni
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.20229

Abstract

This study aims to examine the influence of perceived service quality, perceived price competitiveness, and store location on customer loyalty intentions in pharmacies, considering customer satisfaction and patronage as mediators. This research employs a quantitative approach, surveying pharmacy consumers in Indonesia. The Structural Equation Modeling (SEM) is utilized to analyze the data and test the relationships between variables. The findings suggest that perceived price competitiveness and store location have a significant impact on both customer satisfaction and loyalty intentions. Meanwhile, perceived service quality directly influences satisfaction but does not directly affect loyalty intention. Neither patronage towards the rated pharmacy nor other pharmacies (disloyalty) shows significant effects on customer loyalty. This study offers insights into the factors that influence customer loyalty in the Indonesian pharmacy sector, a developing market. It reveals that besides service quality, price and location factors play crucial roles in shaping customer satisfaction and loyalty, offering new perspectives for stakeholders to design more effective marketing strategies.
How Green Practice Can Drive Green Loyalty Of Slow Fashion Consumers? Mahmud, Adinda Amalia; Balqiah, Tengku Ezni
International Journal of Business Studies Vol 9 No 1 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i1.354

Abstract

This research aims to analyze the influence green image and green practice towards product loyalty slow fashion with green trust, green perceived value and green satisfaction as mediating variables brand slow fashion in Indonesia, this research used a quantitative descriptive method with 239 respondents who were product buyers slow fashion in the last 6 months, data was processed using the SmartPLS version 3 application to answer fifteen hypotheses in this research, the results of the study found a positive influence from green practice to green image, green loyalty, green trust, green perceived value and green satisfaction, while research finds that green image has no effect on green trust and green satisfaction, This research succeeded in generating a new paradigm regarding consumer loyalty in using environmentally friendly products and how environmentally friendly practices in the fashion industry can support environmentally friendly efforts. This research provides an overview of environmentally friendly practices in non-service companies.
Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian Social Security Mobile app Balqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, Rifelly Dewi; Wulandari, Permata; Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Augustin, Eldest; Pradana, Fadly Eka; Mahaganti, Fergie S; Pramasanti, An Nisa; Hutabarat, Rendra Hymne Fajar
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: to determine whether the perceived service quality factors could promote user Jamsostek Mobile (JMO) satisfy and continue to use JMO Design/methodology/approach: Data was gathered through an online survey of JMO users to analyse three hypotheses using Structural Equation Modelling (SEM) method with SmartPLS Research Findings: the result demonstrated that all hypotheses are supported that indicate there are three dimension of JMO attributes could develop Perceived Service Quality. Moreover, this variable could enhance loyalty through satisfaction. Theoretical Contribution/Originality: Using the Stimulus–Organism–Response (S-O-R) Model, this study develop framework to strengthen the explanation of the sequential relationship between stimulus, organism, and response toward mobile apps, in the context of social security insurance. Practitioner/Policy Implication: As the highest contributors, company could increase user perception in service and function by enhancing authenticity, interactivity, and understandability toward Jamsostek Mobile (JMO). Research limitation/Implications: User response depends on their ability to remember the previous experience, do not consider the user app frequency, and do not focus on specific service of insurance that could deliver different impacts on responses. Future studies should consider to conducted an exploratory to identify measurement of JMO attributes. Moreover. consider enjoyment, and risk as organisms.
AI Marketing Impact on Consumer Behavior: An SOR Model Analysis of Online Food Delivery Services Vindytia, Mona; Balqiah, Tengku Ezni
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.6758

Abstract

Today’s world thrives on artificial intelligence’s (AI) ability to unlock new and exciting ways to engage customers. By powering innovative offerings and personalized experiences, AI strengthens the bond between brands and their consumers, setting them apart from the competition. According to the Stimulus–Organism–Response (SOR) model, this study aims to analyze how stimulus factors in Artificial Intelligence (AI) marketing efforts impact consumer behavior in food delivery service applications. This research uses a quantitative, descriptive, and cross-sectional survey approach. Structural Equation Model (SEM) was used to analyze 412 responses from a questionnaire survey of Generation Y and Z subjects who used food delivery service applications from 2 leading platforms in the industry, such as Gojek (GoFood) and Grab (GrabFood). The results showed that all stimulus factors in AI marketing efforts affect brand experience, while only information and interaction affect brand equity. Both brand experience and equity significantly influence responses (brand preference and reuse intention). Implications of this study can activate academia and business practitioners to understand the influence of AI on user experiences and provide a guide for the development of marketing and branding strategies to strive for customer satisfaction by offering online service.
Does Social Media Drive Business Performance? Investigation of Top Management Team in Inspection Services Companies Putra, Fadhila Rianda; Balqiah, Tengku Ezni
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.56850

Abstract

Social media has become a transformative force in both B2C and B2B marketing. This study contributes novel insights by integrating top management participation, absorptive capacity, and customer relationship management capabilities (CRMC) into a single framework to explain how social media marketing (SMM) assimilation shapes firm performance in resource-constrained B2B service contexts. Focusing on inspection service companies in Indonesia, we examine the influence of Top Management Team participation on SMM assimilation, with absorptive capacity as a moderator and CRMC as a mediator. Using a quantitative design and Partial Least Squares Structural Equation Modeling (PLS-SEM) on 222 respondents across 74 business units, findings show that SMM assimilation affects performance differently across marketing functions, strengthening sales through pricing and channels while primarily enhancing relationships via product and promotion. Results confirm that absorptive capacity enhances managerial impact and CRMC mediates performance outcomes. The implications guide managers in strengthening digital competitiveness within inspection service firms.
Optimization of BRIN’s Technology License: Conjoint Experimental Study Supomo, Anggun Dwi Puspo; Balqiah, Tengku Ezni
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 2 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.2.5

Abstract

Abstract. Commercialization of research products is a common problem in the product development stage of research institutions where many research products are not utilized to become commercial value. This study aims to analyze the opportunity evaluation by business actors in utilizing technology products from research institutions, especially the National Research and Innovation Agency (BRIN). Conjoint analysis design was carried out to see respondents' assessments of a series of profiles containing theory-based variable manipulations and their influence on decision making according to opportunity evaluation theory. The questionnaire was filled out by 101 individuals who have decision-making authority in the company and analyzed using the Mixed-effect model regression technique. Opportunity attributes (prototype maturity, segment clarity and regulatory hurdless) have a significant effect on the opportunity evaluation to license BRIN’s research products. We document the moderating role of individual attributes and environmental dynamism attributes on the influence of opportunity attributes on the opportunity evaluation to license BRIN’s research products. This study uses a different approach in analyzing the factors of industry licensing decisions for research products from research institutions by applying opportunity evaluation. This study offers insights for research institutions in utilizing research products for business actors through licensing schemes. Keywords: Commercialization, opportunity evaluation, conjoint analysis, organizational behavior, licensing
Co-Authors Abdul Rahman Sutara Purba Adi Zakaria Afiff Aji Lesmana Albert Widjaja Andre Tanuwijaya Audry Dwithabakti Tungki Augustin, Eldest Axton Trixie Chandra Cindy Suwandhi Damar Sumeru Devita Sari Dita Sari Suwandi Dwi Anggraeni Dwi Anggraeni Elevita Yuliati Firmanzah Firmanzah Hapsari Setyowardhani Hutabarat, Rendra Hymne Fajar Indrajaya, Amelia Naim Khairani Khairani Khairani Khairani Lisia Astari Pertiwi Luh Putu Ratna Sundari Mahaganti, Fergie S Mahmud, Adinda Amalia Nilakurnia, Roswita Nurdin Sobari Nurdin Sobari Pamungkas, Ryzky Pertiwi, Lisia Astari Pradana, Fadly Eka Pramasanti, An Nisa Puspita Pratama Novianti Putra, Fadhila Rianda Rahmawati, Riani Ramadhan, Glenn Cahya Dwi Rifelly Dewi Astuti Saragih, Tarimantan Sanberto Siti Khusnul Rifani So Yohanes Jimmy Sonda, Ambun Salsabila Kandung Supomo, Anggun Dwi Puspo Supriadi, Arief Dahyan Vindytia, Mona Wulandari, Permata