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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Binus Business Review Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Petra International journal of Business Studies (IJBS) International Journal of Business Studies Journal of Economics and Business Aseanomics Ilomata International Journal of Management Jurnal Manajemen dan Usahawan Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia Jurnal Dinamika Manajemen
Tengku Ezni Balqiah
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences Other

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TIKTOK LIVE SHOPPING'S USE OF LIVE STREAMING TO INCREASE WORD OF MOUTH Sonda, Ambun Salsabila Kandung; Balqiah, Tengku Ezni
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.17

Abstract

Live streaming has become a well-liked way for businesses to boost interaction and consumer engagement, ultimately leading to positive word-of-mouth promotion. Word of mouth is crucial in business since it serves as a reliable gauge for assessing a product's quality prior to purchase, hence reducing uncertainty in decision-making. Previous studies overlooked the benefits of live streaming for word-of-mouth.  Hence, the objective of this study is to examine the emergence of word-of-mouth communication facilitated by live streaming, employing the socio-technical approach and attachment theory. This quantitative research has a total of 12 hypotheses. Data was collected through the distribution of online questionnaires using purposive sampling, by examined 319 TikTok Live Shopping users. The data was collected and analyzed using SmartPLS. Live streaming yields a favorable impact on user engagement and viral marketing. Streamers exert significant effect on audience engagement, fostering strong connections with the platform, user loyalty, and word-of-mouth promotion. Consequently, marketers can optimize the utilization of live streaming by collaborating with the most compatible streamers. Additionally, this study discovered that vicarious expression does not have a beneficial impact on platform attachment. This study suggests using live streaming as a strategy to improve customer retention and build stronger relationships with customers, which offers insightful information for business experts in Indonesia. It addresses the constraints of previous research, which focused mainly on loyalty to brands in terms of transactions, by providing theoretical support for exploring the relationship between user stickiness and word-of-mouth generation on live streaming platforms.
The contribution of price and pharmacy location to loyalty: Mediated by satisfaction and patronage in retail pharmacy Ramadhan, Glenn Cahya Dwi; Balqiah, Tengku Ezni
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.20229

Abstract

This study aims to examine the influence of perceived service quality, perceived price competitiveness, and store location on customer loyalty intentions in pharmacies, considering customer satisfaction and patronage as mediators. This research employs a quantitative approach, surveying pharmacy consumers in Indonesia. The Structural Equation Modeling (SEM) is utilized to analyze the data and test the relationships between variables. The findings suggest that perceived price competitiveness and store location have a significant impact on both customer satisfaction and loyalty intentions. Meanwhile, perceived service quality directly influences satisfaction but does not directly affect loyalty intention. Neither patronage towards the rated pharmacy nor other pharmacies (disloyalty) shows significant effects on customer loyalty. This study offers insights into the factors that influence customer loyalty in the Indonesian pharmacy sector, a developing market. It reveals that besides service quality, price and location factors play crucial roles in shaping customer satisfaction and loyalty, offering new perspectives for stakeholders to design more effective marketing strategies.
How Green Practice Can Drive Green Loyalty Of Slow Fashion Consumers? Mahmud, Adinda Amalia; Balqiah, Tengku Ezni
International Journal of Business Studies Vol. 9 No. 1 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i1.354

Abstract

This research aims to analyze the influence green image and green practice towards product loyalty slow fashion with green trust, green perceived value and green satisfaction as mediating variables brand slow fashion in Indonesia, this research used a quantitative descriptive method with 239 respondents who were product buyers slow fashion in the last 6 months, data was processed using the SmartPLS version 3 application to answer fifteen hypotheses in this research, the results of the study found a positive influence from green practice to green image, green loyalty, green trust, green perceived value and green satisfaction, while research finds that green image has no effect on green trust and green satisfaction, This research succeeded in generating a new paradigm regarding consumer loyalty in using environmentally friendly products and how environmentally friendly practices in the fashion industry can support environmentally friendly efforts. This research provides an overview of environmentally friendly practices in non-service companies.
Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian Social Security Mobile app Balqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, Rifelly Dewi; Wulandari, Permata; Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Augustin, Eldest; Pradana, Fadly Eka; Mahaganti, Fergie S; Pramasanti, An Nisa; Hutabarat, Rendra Hymne Fajar
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: to determine whether the perceived service quality factors could promote user Jamsostek Mobile (JMO) satisfy and continue to use JMO Design/methodology/approach: Data was gathered through an online survey of JMO users to analyse three hypotheses using Structural Equation Modelling (SEM) method with SmartPLS Research Findings: the result demonstrated that all hypotheses are supported that indicate there are three dimension of JMO attributes could develop Perceived Service Quality. Moreover, this variable could enhance loyalty through satisfaction. Theoretical Contribution/Originality: Using the Stimulus–Organism–Response (S-O-R) Model, this study develop framework to strengthen the explanation of the sequential relationship between stimulus, organism, and response toward mobile apps, in the context of social security insurance. Practitioner/Policy Implication: As the highest contributors, company could increase user perception in service and function by enhancing authenticity, interactivity, and understandability toward Jamsostek Mobile (JMO). Research limitation/Implications: User response depends on their ability to remember the previous experience, do not consider the user app frequency, and do not focus on specific service of insurance that could deliver different impacts on responses. Future studies should consider to conducted an exploratory to identify measurement of JMO attributes. Moreover. consider enjoyment, and risk as organisms.
AI Marketing Impact on Consumer Behavior: An SOR Model Analysis of Online Food Delivery Services Vindytia, Mona; Balqiah, Tengku Ezni
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.6758

Abstract

Today’s world thrives on artificial intelligence’s (AI) ability to unlock new and exciting ways to engage customers. By powering innovative offerings and personalized experiences, AI strengthens the bond between brands and their consumers, setting them apart from the competition. According to the Stimulus–Organism–Response (SOR) model, this study aims to analyze how stimulus factors in Artificial Intelligence (AI) marketing efforts impact consumer behavior in food delivery service applications. This research uses a quantitative, descriptive, and cross-sectional survey approach. Structural Equation Model (SEM) was used to analyze 412 responses from a questionnaire survey of Generation Y and Z subjects who used food delivery service applications from 2 leading platforms in the industry, such as Gojek (GoFood) and Grab (GrabFood). The results showed that all stimulus factors in AI marketing efforts affect brand experience, while only information and interaction affect brand equity. Both brand experience and equity significantly influence responses (brand preference and reuse intention). Implications of this study can activate academia and business practitioners to understand the influence of AI on user experiences and provide a guide for the development of marketing and branding strategies to strive for customer satisfaction by offering online service.
Does Social Media Drive Business Performance? Investigation of Top Management Team in Inspection Services Companies Putra, Fadhila Rianda; Balqiah, Tengku Ezni
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.56850

Abstract

Social media has become a transformative force in both B2C and B2B marketing. This study contributes novel insights by integrating top management participation, absorptive capacity, and customer relationship management capabilities (CRMC) into a single framework to explain how social media marketing (SMM) assimilation shapes firm performance in resource-constrained B2B service contexts. Focusing on inspection service companies in Indonesia, we examine the influence of Top Management Team participation on SMM assimilation, with absorptive capacity as a moderator and CRMC as a mediator. Using a quantitative design and Partial Least Squares Structural Equation Modeling (PLS-SEM) on 222 respondents across 74 business units, findings show that SMM assimilation affects performance differently across marketing functions, strengthening sales through pricing and channels while primarily enhancing relationships via product and promotion. Results confirm that absorptive capacity enhances managerial impact and CRMC mediates performance outcomes. The implications guide managers in strengthening digital competitiveness within inspection service firms.
Optimization of BRIN’s Technology License: Conjoint Experimental Study Supomo, Anggun Dwi Puspo; Balqiah, Tengku Ezni
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 2 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.2.5

Abstract

Abstract. Commercialization of research products is a common problem in the product development stage of research institutions where many research products are not utilized to become commercial value. This study aims to analyze the opportunity evaluation by business actors in utilizing technology products from research institutions, especially the National Research and Innovation Agency (BRIN). Conjoint analysis design was carried out to see respondents' assessments of a series of profiles containing theory-based variable manipulations and their influence on decision making according to opportunity evaluation theory. The questionnaire was filled out by 101 individuals who have decision-making authority in the company and analyzed using the Mixed-effect model regression technique. Opportunity attributes (prototype maturity, segment clarity and regulatory hurdless) have a significant effect on the opportunity evaluation to license BRIN’s research products. We document the moderating role of individual attributes and environmental dynamism attributes on the influence of opportunity attributes on the opportunity evaluation to license BRIN’s research products. This study uses a different approach in analyzing the factors of industry licensing decisions for research products from research institutions by applying opportunity evaluation. This study offers insights for research institutions in utilizing research products for business actors through licensing schemes. Keywords: Commercialization, opportunity evaluation, conjoint analysis, organizational behavior, licensing
Determining Consumer Intention: Uncovering the Influential Factors in Customer Switching from LPG to Induction Stoves in Indonesia Sakinna, Citra Putri; Balqiah, Tengku Ezni
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.38828

Abstract

The increasing electrification of lifestyles in Indonesia has prompted a shift in consumer preferences, particularly regarding kitchen appliances. Indonesia is currently facing an electricity oversupply issue, hence migrating consumers from traditional Liquified Petroleum Gas (LPG) stoves to induction stoves offers the potential to enhance electricity utilization and effectively address this predicament. This study aims to investigate the influential factors behind consumers' intentions to switch from traditional LPG stoves to induction stoves. The data were collected from 802 traditional LPG stoves consumers, who are Indonesian citizens, residing across various regions of Indonesia, and have not previously purchased an induction stove to achieve the objective. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal the importance of Push, Pull, and Mooring factors in motivating consumers to switch from LPG stoves to induction stoves. This research contributes critical insights to academia, industry, and policymakers as well, offering a nuanced understanding of the dynamics influencing this transition in the Indonesian market and playing a pivotal role in addressing the electricity oversupply issue in Indonesia.
Digitalization of SMEs to Survive Amid The Pandemic Purba, Abdul Rahman Sutara; Balqiah, Tengku Ezni
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.6948

Abstract

The purpose of the research conducted was to understand the relationship of internal factors of SME digitalization on the company's financial performance during the pandemic to test 5 hypotheses. This study used a survey method, questionnaires to get respondents' answers. A purposive technique was used and managed to collect 359 respondents who had small to medium medium-scale businesses. Furthermore, the research model was tested statistically with PLS-SEM analysis techniques. Based on the results of data processing and analysis, it is proven that all hypotheses are acceptable, which shows that the internal factors of digitalization of SME companies, namely information and technology, employee skills, and digital strategies, have a positive and significant effect on the digitalization of SME companies. Furthermore, digitalization affects the company's financial performance where employee skills have the largest variable of the three factors. Digitalization is able to mediate the influence of information and technology, employee capabilities, and digital strategies on the financial performance of SMEs. This result shows that digitalization is also important, especially during a pandemic where SMEs must adapt to technology so that they can survive by maintaining their business performance. These findings add to the empirical development of literature on SME digitization factors such as information and technology, employee skills, and digital strategies. In addition, this study also provides an understanding of how much influence these three factors can affect the digitalization of SMEs. Keywords— Digitalization; Employee Skill; Financial Performance; Information and Technology; SMEs
The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Yuliati, Elevita; Balqiah, Tengku Ezni; Sobari, Nurdin; Astuti, Rifelly Dewi
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.4

Abstract

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.
Co-Authors Abdul Rahman Sutara Purba Adi Zakaria Afiff Aji Lesmana Albert Widjaja Andre Tanuwijaya Assyfa Meilyandra Panca Putri Audry Dwithabakti Tungki Augustin, Eldest Axton Trixie Chandra Chandra, Axton Trixie Cindy Suwandhi Citra Putri Sakinna Damar Sumeru Devita Sari Dita Sari Suwandi Dwi Anggraeni Dwi Anggraeni Elevita Yuliati Firmanzah Firmanzah Hapsari Setyowardhani Hutabarat, Rendra Hymne Fajar Indrajaya, Amelia Naim Khairani Khairani Khairani Khairani Lisia Astari Pertiwi Luh Putu Ratna Sundari Mahaganti, Fergie S Mahmud, Adinda Amalia Nilakurnia, Roswita Nurdin Sobari Nurdin Sobari Pamungkas, Ryzky Pertiwi, Lisia Astari Pradana, Fadly Eka Pramasanti, An Nisa Purba, Abdul Rahman Sutara Puspita Pratama Novianti Putra, Fadhila Rianda Rahmawati, Riani Ramadhan, Glenn Cahya Dwi Ratih Dyah Kusumastuti Rifelly Dewi Astuti Saragih, Tarimantan Sanberto So Yohanes Jimmy Sonda, Ambun Salsabila Kandung Supomo, Anggun Dwi Puspo Supriadi, Arief Dahyan Suwandhi, Cindy Vindytia, Mona Viverita, V. Wulandari, Permata