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The Effect of COVID-19 Pandemic Information and Trusts towards Online Retailers on Online Consumers’ Risk Perception and Purchasing Behaviour Astuti, Rifelly Dewi; Balqiah, Tengku Ezni; Kusumastuti, Ratih Dyah; Viverita, V.
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2026.014.03.6

Abstract

Understanding how information influences consumer behavior during a public health crisis is crucial for both businesses and policymakers in managing risk communication and sustaining economic activity. Since the announcement of the first case of COVID-19 in early March 2020, the timeline across both mass and social media has been dominated by information about the virus. This information has increased public awareness of the risk of contracting COVID-19 when engaging in activities outside the home, including shopping. As a result, most shopping activities have shifted online. However, online shopping does not entirely eliminate the risk of virus transmission. This study aims to investigate the impact of COVID-19 information in mass and social media on trust in online retailers and online shopping behavior, with risk perception as a mediating variable. A survey was conducted with 1,212 respondents across Indonesia, and the data were analyzed using structural equation modeling. The results indicate that COVID-19-related information directly influences consumers’ online purchasing behavior, while trust in online retailers affects behavior indirectly through the mediation of risk perception.
Breaking the Commodity Trap: Exploring Consumers Paying More for Soto in Premium Local Restaurants in the Jabodetabek Area, A Means-End Chain Study derry rinaldi; Tengku Ezni Balqiah
International Journal of Business Studies Vol. 10 No. 2 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i2.434

Abstract

This study examined the cognitive structures underlying consumers' willingness to pay premium prices for traditional Indonesian soto in premium casual dining restaurants. Using Means-End Chain (MEC) methodology, in-depth laddering interviews were conducted with 10 urban professionals aged 25-45 at Assistant Manager level and above in Jabodetabek. NVivo 12 analysis identified 104 unique codes with 12 core codes appearing in ≥90% of respondents. The findings revealed four dominant cognitive pathways: (1) Comfort-Security-Occasion route, (2) Quality-Authenticity-Price Boundary route, (3) Service-Family Care route, and (4) Value-Fairness-Price Boundary route. Security emerged as the central terminal value, appearing in three of four pathways, challenging Western MEC literature where happiness or status typically dominate. The study introduced the concept of "Authenticity-Constrained Premiumization," wherein consumers accepted premium modifications only when traditional spice profiles remained dominant. A category-specific price anchor of Rp 100,000-150,000 was identified, distinct from general premium dining anchors. Family occasion emerged as the primary willingness-to-pay trigger, reflecting collectivist decision-making culture. This research contributes to emerging market consumer behavior literature by demonstrating that premium local food consumption is fundamentally collective and security-driven rather than individualistic and status-oriented. Managerial implications include prioritizing broth consistency, tender protein, anticipatory service, and family-inclusive features while communicating "premium but authentic" positioning.
The Role of Premium Services in Co-Creation Experience and Game Loyalty Margaret Megan Suhardi; Tengku Ezni Balqiah
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.7140.2024

Abstract

Purpose – This research aimed to analyze relationship between leader-member exchange, person-organization fit, and perceived organizational support on employee work engagement. Purpose – The aim of this study was the assessment of how co-creation experiences and in-game value creation contribute to increased game loyalty in premium services. Methodology – A total of 326 mobile online gamers in Indonesia who utilized premium services provided survey data for the model analysis. This was carried out using structural equation modeling based on partial least squares (SEM-PLS). Results – The results demonstrated that players' propensity to co-create with gaming firms was significantly influenced by online brand community identification, greater functionality, customization, and self-indulgence. Also, on the basis of co-creation experience, there were significant value realization results. In addition, the results demonstrated a strong correlation between game loyalty, in-game value co-creation, and social experience. Originality – This literature provided valuable insights for improving game loyalty in premium game services through value co-creation experience.
Perceptions and EV Attributes Influencing Adoption in Indonesia: A TPB Approach Muhamad Gifari Rusdi; Tengku Ezni Balqiah
Ilomata International Journal of Social Science Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i3.2235

Abstract

Electric vehicles (EVs) are considered a promising solution for reducing greenhousegas emissions and environmental impacts. However, public perceptions of EVs remain diverse and are influenced by various factors. This study examines the effects of EV perceptions, perceived environmental benefits, perceived risks, incentive policies, vehicle attributes (design, economic feasibility, functionality, and safety), environmental concern, and knowledge on attitudes toward EVs and their adoption. It also investigates the roles of attitude, subjective norms, perceived behavioral control, and brand image in influencing EV adoption. A quantitative approach was employed using survey data from 296 respondents who had knowledge of EVs but did not own one. The data were analyzed using SmartPLS 3. The results indicate that EV perception, perceived environmental benefits, incentive policies, economic feasibility, functionality, safety, brand image, and environmental concern have significant positive effects on attitudes toward EVs. In contrast, perceived risks and design have negative effects on attitude. Knowledge was found to have no significant effect on either attitude or EV adoption. Design, economic feasibility, functionality, and safety significantly influence brand image. Furthermore, brand image, attitude, environmental concern, subjective norms, and perceived behavioral control positively affect EV adoption. These findings provide new insights into non-user perceptions of EVs in developing countries and identify key factors that encourage consumers to transition from conventional fuel-powered vehicles to EVs.
How Fast-Fashion Brands Changed Garment Industry Landscape: Study Case On Relationship Of Garment Factories And Sewing Thread Suppliers In Jakarta, Banten And West Java Ryzky Pamungkas; Tengku Ezni Balqiah
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1474

Abstract

The garment industry is currently facing considerable challenges in meeting the demands of overseas buyers. The fast fashion trend has shortened garmen production cycles and forced garmen factories to work with reliable suppliers, especially sewing thread suppliers, to fulfil the production needs of garmen factories in a short period of time. This research emphasises the importance of building strategic partnerships between garmen factories and sewing thread suppliers within the framework of B2B marketing relationships to ensure an effective and sustainable supply chain. Previous research states that there is a positive influence between commitment, trust, and relative dependence on customer satisfaction and customer loyalty in distributor and seller relationships. This study builds a model to further analyse the influence of Affective Commitment, Instrumental Commitment, Capability-based Trust, Benevolence-based Trust, and Relative Dependence factors to achieve customer satisfaction and customer loyalty in the relationship between garmen factories and sewing thread suppliers. The research method used is quantitative method with data collection through surveys sent to garmen factories located in Banten, West Java, and DKI Jakarta Provinces. Data analysis was conducted using SmartPLS to determine the relationship between the research variables.The findings of this study state that Affective Commitment, Instrumental Commitment, Capability-based Trust, and Benevolence-based Trust can increase customer satisfaction and customer loyalty, but relative dependence was found to have no significant effect on customer satisfaction and customer loyalty. These findings provide new insights for companies in developing their business strategies.