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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Binus Business Review Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Petra International journal of Business Studies (IJBS) International Journal of Business Studies Journal of Economics and Business Aseanomics Ilomata International Journal of Management Jurnal Manajemen dan Usahawan Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia Jurnal Dinamika Manajemen
Tengku Ezni Balqiah
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences Other

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How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism Suwandhi, Cindy; Balqiah, Tengku Ezni
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.02.1

Abstract

In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well. This study was conducted to examine the effect of brand love, brand image and brand personality on brand engagement with ethnocentrism as a moderating factor by using case study of local fashion brand in Indonesia. Respondents in this study were people who have purchased clothing items from a specific brand of local fashion. Data processing method used is Structural Equation Model (SEM). This study indicates that the excitement does not have a positive influence towards brand love, and brand image does not have a positive effect on word-of-mouth (WOM). Nonetheless, with the existence of ethnocentrism as moderating factor, excitement’s effect towards brand love and brand image were even greater. Hereafter, brand advocacy was finally formed by brand love’s positive effect towards WOM. This study demonstrated the importance of ethnocentrism in enhancing word of mouth, and father brand advocacy.
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking Chandra, Axton Trixie; Balqiah, Tengku Ezni
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.2

Abstract

This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry. The study, conducted with 323 Indonesian consumers who purchased luxury wristwatches, reveals significant associations among sensory marketing cues, brand experience, emotional attachment, customer commitment, and brand loyalty. However, the effect of store image was found to be insignificant in moderating the connections between sensory marketing cues, brand experience, and emotional attachment. These findings highlight the importance of sensory marketing cues and brand experience in fostering emotional attachment and customer commitment, ultimately leading to brand loyalty. The results provide valuable insights for luxury wristwatch manufacturers and distributors in Indonesia to enhance customer loyalty through effective marketing strategies and optimized retail experiences. However, caution must be exercised in generalizing these implications to other countries or industries. Additionally, this study contributes to the literature on brand loyalty, particularly in the luxury wristwatch industry, by addressing the challenges posed by emerging substitutes such as advanced smartwatches and offering guidance on maintaining brand loyalty amidst increasing competition.
Continuous to Use Health and Fitness Applications: Extended TCT Models Assyfa Meilyandra Panca Putri; Tengku Ezni Balqiah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8651

Abstract

The rapid advancement of digital technology and high mobile penetration have driven the growth of health and fitness application usage. However, despite rising downloads, user retention remains low. This study investigates factors influencing continuance intention using the technology continuance theory (TCT). A quantitative approach was employed by distributing online questionnaires to 271 respondents, analyzed using pls-sem. Results show all hypotheses are supported, indicating the model’s effectiveness. This study contributes theoretically by extending TCT with lifestyle compatibility and perceived security, offering insights for developers to enhance user retention strategies.
The Effect of COVID-19 Pandemic Information and Trusts towards Online Retailers on Online Consumers’ Risk Perception and Purchasing Behaviour Astuti, Rifelly Dewi; Balqiah, Tengku Ezni; Kusumastuti, Ratih Dyah; Viverita, V.
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Understanding how information influences consumer behavior during a public health crisis is crucial for both businesses and policymakers in managing risk communication and sustaining economic activity. Since the announcement of the first case of COVID-19 in early March 2020, the timeline across both mass and social media has been dominated by information about the virus. This information has increased public awareness of the risk of contracting COVID-19 when engaging in activities outside the home, including shopping. As a result, most shopping activities have shifted online. However, online shopping does not entirely eliminate the risk of virus transmission. This study aims to investigate the impact of COVID-19 information in mass and social media on trust in online retailers and online shopping behavior, with risk perception as a mediating variable. A survey was conducted with 1,212 respondents across Indonesia, and the data were analyzed using structural equation modeling. The results indicate that COVID-19-related information directly influences consumers’ online purchasing behavior, while trust in online retailers affects behavior indirectly through the mediation of risk perception.
Co-Authors Abdul Rahman Sutara Purba Adi Zakaria Afiff Aji Lesmana Albert Widjaja Andre Tanuwijaya Assyfa Meilyandra Panca Putri Audry Dwithabakti Tungki Augustin, Eldest Axton Trixie Chandra Chandra, Axton Trixie Cindy Suwandhi Citra Putri Sakinna Damar Sumeru Devita Sari Dita Sari Suwandi Dwi Anggraeni Dwi Anggraeni Elevita Yuliati Firmanzah Firmanzah Hapsari Setyowardhani Hutabarat, Rendra Hymne Fajar Indrajaya, Amelia Naim Khairani Khairani Khairani Khairani Lisia Astari Pertiwi Luh Putu Ratna Sundari Mahaganti, Fergie S Mahmud, Adinda Amalia Nilakurnia, Roswita Nurdin Sobari Nurdin Sobari Pamungkas, Ryzky Pertiwi, Lisia Astari Pradana, Fadly Eka Pramasanti, An Nisa Purba, Abdul Rahman Sutara Puspita Pratama Novianti Putra, Fadhila Rianda Rahmawati, Riani Ramadhan, Glenn Cahya Dwi Ratih Dyah Kusumastuti Rifelly Dewi Astuti Saragih, Tarimantan Sanberto So Yohanes Jimmy Sonda, Ambun Salsabila Kandung Supomo, Anggun Dwi Puspo Supriadi, Arief Dahyan Suwandhi, Cindy Vindytia, Mona Viverita, V. Wulandari, Permata