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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Valid Jurnal Pengabdian Assoeltan: Indonesian Journal of Community Research and Engagement Kredibel: Jurnal Ilmiah Manajemen ShariaBiz International Journal of Economics and Business
Yusi Faizathul Octavia
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN STORE ATMOSPHERETERHADAP MINAT BELI KONSUMEN PADA TOKO EMAS DAN MUTIARA DISEKARBELA KOTA MATARAM Yusi Faizathul Octavia
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 4 No. 1 (2015): JMM MARET 2015
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.583 KB) | DOI: 10.29303/jmm.v4i1.55

Abstract

This study aimed to analyze the significant influence between product quality, price,and store atmosphere toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. Intake of respondents conducted with convenience samplingtechnique using a questionnaire distributed to 100 respondents. The data analysis techniqueused is multiple linear regression analysis. Based on the analysis conducted, it can beconcluded that the variable quality of the product, price, and store atmosphere positive andsignificant impact toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. This means that if the quality of the product, price, and storeatmosphere is enhanced by the gold and pearls shop owners in Sekarbela city of Mataram,can be increasing the consumer purchase intention. While the dominant variable affectingconsumer purchase intention is the store atmosphere variable.Keywords:Quality of Product, Price, Store Atmosphere and Purchase Intention.
PENDAMPINGAN PENGEMBANGAN USAHA PETANI GARAM DI DESA KETAPANG KECAMATAN KERUAK LOMBOK TIMUR Herawati Khotmi; Agus Khazin Fauzi; M Wahyullah; Yusi Faizathul Octavia; Hikmah Hikmah; Shinta Eka Kartika
Valid Jurnal Pengabdian Vol 1 No 1 (2022)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Mata pencaharian masyarakat desa Ketapang Kecamatan Kruak Kabupaten Lombok Timur sebagian besar sebagai petani garam. Permasalahan yang dihadapi kapasitas produksi terbatas, modal kerja yang terbatas, kemampuan mengelola keuangan belum terorganisir, terbatasnya akses terhadap lembaga keuangan dan pasar, belum lagi dengan menghadapi rentenir. Selama delapan tahun berdiri perkembangan usaha ini belum menunjukkan perkembangan yang signifikan. Kegiatan pengabdian bertujuan untuk meningkatkan pemahaman mengenai tatacara pengajuan kredit sebagai pendanaan penambahan modal bagi petani garam dari pihak perbankan maupun kerjasama dengan instansi pemerintah. Sedangkan Target dan luaran yang ingin dicapai dari kegiatan ini antar lain Memiliki laporan keuangan usaha dalam kurun waktu 12 bulan masa kerjasama kegiatan & teralisasinya kredit atau pendanaan sebagai penambahan modal bagi petani garam. Dalam rangka mencapai tujuan tersebut disusun kegiatan-kegiatan sebagai berikut pengarahan administrasi keuangan, pendampingan menyusun laporan keuangan, pengarahan syarat-syarat pengajuan kredit
Peran Marketing Mix Dalam Meningkatkan Penjualan Pada Usaha Handphone Toko Atlantis Jempong Baru Mataram Leony Dwi Putri Handayani; Yusi Faizathul Octavia; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 3 No. 2 (2024): Vol. 3 No. 2 Desember 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

Atlantis mobile phone store is the cheapest and most complete mobile phone store in the city of Mataram, which has been established since 2017 and has branches in various places. Atlantis is a mobile phone store that is quite famous in Mataram City so that many people and students shop. This study aims to find out the role of marketing mix in increasing sales in the cellphone business of Atlantis Jempong Baru Mataram and to find out the effectiveness of marketing mix on cellphone sales of Atlantis Jempong Baru Mataram store. The method used is a qualitative approach with data collection techniques using interviews, observations and documentation. The results of the study show that the role of the marketing mix carried out by the Atlantis mobile phone store consists of the main products are cellphones and mobile phone accessories for prince depending on the choice of type of goods, for the store place is very strategic because it is in the middle of the city, store promotion uses a full strategy by using promotional tools consisting of sules promotion activities, holding displays, installing outdoor adversetting and using two types of promotion, namely personal Alternate and Mass Alternate Meanwhile, in the effectiveness of the marketing mix, the most important role in increasing sales is promotion.
Penguatan Manajemen Usaha Krupuk Gandum Di Desa Kediri Selatan Lombok Barat Ida Ayu Nursanty; Baehaqi Syakbani; Rusli Amrul; Fariantin, Erviva; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening business management in the wheat cracker business group in South Kediri Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. Strengthening business management is in order to increase the group's understanding of the problems that arise in carrying out the wheat cracker business. The problems that arise during mentoring are that business development does not have a clear plan so that the goals and objectives of the wheat cracker business to be achieved are not clear, there is no effective marketing promotion and there is a lack of access to collaborate with other parties. The method of implementing this service uses discussion and assistance in making product labeling and making banners as well as introducing promotions through the South Kediri Village website. The results obtained from this service are that the group understands business management, the group understands marketing using labeling and digitalization promotion through the South Kediri Village website.
Pelatihan Pengelolaan Sampah Rumah Tangga yang Bernilai Ekonomi di Desa Gelogor Lombok Barat Herawati Khotmi; Fachrozi; Zulkarnaen; Yusi Faizathul Octavia; I Made Murjana
Assoeltan: Indonesian Journal of Community Research and Engagement Vol. 1 No. 4 (2023): Indonesian Journal of Community Research and Engagement
Publisher : Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/assoeltan.v1i4.137

Abstract

There are many types of waste, including organic or household waste, plastic waste, and paper waste. Sometimes, even rarely among us, we can manage waste that has economic value. Analysis of the problem situation faced by Gelogor Village, namely that there is no orderly sorting of organic, paper, and plastic waste, they do not understand waste management procedures, the products made still need to have a brand, and difficulties in marketing the products. The aim of this service is to provide training related to waste management that can have economic value in Gelogor Village. The Participatory Action Research (PAR) method was implemented and implemented in three stages: planning, implementation, assessment, and monitoring. The method used is to conduct a field survey first, followed by coordinating the implementation of the service, distributing invitations to the community, preparing a schedule of service activities, and the core activity, namely conducting training. The results of this service research are that Gelogor residents are very enthusiastic about waste management, this can be seen from the various questions asked by the Gelogor Village community. There is great hope for the role of village officials to provide support related to waste management, such as the trash basket in each local resident's house consisting of three trash cans.
Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
THE INFLUENCE OF GREEN MARKETING, KNOWLEDGE, AND PURCHASE INTENTION ON PURCHASING DECISIONS WARDAH COSMETIC USERS IN MATARAM Baiq Indah Nurul Haqiqi; Yusi Faizathul Octavia; Ulfiyani Asdiansyuri
ShariaBiz International Journal of Economics & Business Vol. 1 No. 1 (2024)
Publisher : Fakultas Agama Islam Universitas Islam Al-Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/shariabiz.v%1i1.22

Abstract

This study aims to determine the effect of green marketing, knowledge, and buying interest on purchasing decisions for Wardah cosmetic users in Mataram. The sampling technique in this study was nonprobability sampling. The sample in this study amounted to 80 respondents, who were determined using a purposive sampling technique. The data in this study were analyzed using Multiple Linear Regression. Table results of this study indicate that the variables Green marketing, Knowledge, and Purchase Interest are stated to have a partial effect on the Purchasing Decisions of Wardah cosmetic users in Mataram. The green marketing variable has a t-count value (2.364) and a t-value (1.992). The knowledge variable has a t-count value (2,057) t-value table (1,992), and the purchase intention variable has a t-count value (5,643) with a t-value table (1,992). Simultaneously, the Green marketing, Knowledge, and Purchase Intention variables affect the Purchasing Decisions of Wardah cosmetic users in Mataram. The results obtained showed that F-count (92.895) is greater than the F-value table (2.72) with a significant value of 0.00, which is smaller than 0.05, and purchase interest has the most dominant effect on purchasing decisions compared to other variables, namely 0.554 and also a tcount value of 5.643.
Pengaruh Brand Image Dan Brand Trust Terhadap Loyalitas Pelanggan Pada Produk Apple Iphone Deninda Putri Ardita; Yusi Faizathul Octavia; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to examine the effect of brand image and brand trust on customer loyalty to apple iphone products (a case study on STIE AMM Mataram students). So that the research variables consist of three (3) independent variables, namely brand image (X1), brand trust (X2), and the dependent variable, namely customer loyalty (Y). The aims of this research are (1) to find out whether brand image has a significant effect on customer loyalty, (2) to find out whether brand trust has a significant effect on customer loyalty, (3) to find out whether brand image and brand trust have a simultaneous effect on customer loyalty. In this study, 2 types of research were used, namely qualitative and quantitative with a total population and sample of 60 students from STIE AMM Mataram. The data collection technique used in this study is a statement in the form of a questionnaire. The results showed that: (1) brand image has a positive and significant effect on customer loyalty because tcount > ttable, namely 1,842 > 2,002, (2) brand trust has a positive and significant effect on customer loyalty because tcount > ttable, namely 7,078 > 2,002. Fcount has a greater value than f table, namely the Fcount value is 66,021 with a sig = 0,000.
A Transformasi Digital UMKM Melalui Pelatihan dan Pendampingan untuk Penguatan Literasi Digital dan Peningkatan Omzet di Kecamatan Lingsar, Lombok Barat Armiani, Armiani; I Made Murjana; Yusi Faizathul Octavia; Topan Siswanto; Nendy Pratama Agusfianto; Khaerul Hadi; Dwi Arini Nursansiwi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This Community Service Program (PKM) aims to enhance the capacity of culinary MSME (Micro, Small, and Medium Enterprises) actors in Lingsar District, West Lombok Regency, in utilizing social media as a tool for promotion and sales improvement. Using the Participatory Action Research (PAR) approach, the program was implemented through four main stages: needs analysis, digital marketing training, four-week intensive mentoring, and evaluation and reflection. The mentoring activities focused on three MSMEs representing different culinary sub-sectors, namely traditional dry snacks, catfish floss, and wet cakes. The results showed a significant improvement in participants’ digital literacy, frequency of online promotional content, and an increase in business turnover by 20–30%. The program also fostered collaborative networks among MSME actors to ensure business sustainability through digital platforms. Thus, the PAR approach proved effective in empowering MSMEs toward sustainable digital independence in West Lombok.
Co-Authors Agusfianto, Nendy Pratama Amrul, Rusli Armiani, Armiani Baehaki Syakbani Baiq Indah Nurul Haqiqi Deninda Putri Ardita Dwi Arini Nursansiwi Elvina Setiawati Fachrozi Fariantin, Erviva Fauzi, Agus Khazin Hikmah Hikmah I Made Murjana I Nengah Arsana Ida Ayu Nursanty Khaerul Hadi Khotmi, Herawati Leony Dwi Putri Handayani M Wahyullah M. Wahyullah Mustaan Mustaan Nursanty, Ida Ayu ROSYIA WARDANI Shinta Eka Kartika Sukma Hidayat Kurnia Abadi Surahman Hidayat Topan Siswanto Ulfiyani Asdiansyuri Zulkarnaen