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Sri Ramadhani
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : sentralisasi

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The Effectiveness of Human Resource Management Strategies in Increasing Employee Loyalty at PT Valbury Asia Futures Medan Branch Nadia Sari Situmorang; Sri Ramadhani; Tri Inda Fadhila Rahma
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5847

Abstract

This study aims to analyze the effectiveness of human resource management (HRM) strategies in improving employee loyalty at PT Valbury Asia Futures Medan Branch. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observations, and documentation involving Financial Consultants (FC), Senior Financial Consultants (SFC), and management. Informants were selected using purposive sampling based on at least three months of work experience and understanding the companys work system. The findings show that the companys HRM strategies are primarily result-oriented, emphasizing performance-based compensation, high work targets, and reward and punishment mechanisms. Although the compensation system increases employee motivation, it has not effectively improved employee loyalty because of high work pressure and penalty policies. Furthermore, the absence of structured training programs, suboptimal implementation of standard operating procedures (SOP), and a highly competitive work environment also affect employee loyalty. Employee loyalty is reflected through responsibility, commitment, and willingness to remain with the company, although it tends to fluctuate. Overall, the effectiveness of HRM strategies at PT Valbury Asia Futures Medan Branch is not yet optimal because performance targets are not balanced with employee development. Therefore, improvements are needed through adjusting work targets, strengthening training programs, optimizing SOP implementation, and creating sustainable. 
Co-Authors Abdi Mitro Giripati Annisa Aprilia Arba Sunur Arifin Fauzi Lubis Ariska Dwi Chairunisyah Arrafi Insani Atika Atika Andriani Aulia Rahma Dea Amanda Devi Nadya Hasibuan Dharma, Budi Diki Ariansyah Putra Dina Audiva Adawiyah Dina Zairina Rizky Erishta Khofifah Barus Fazira Salsabila Fira Annisa Fira Wulandari Hamzah Shirot Harahap, Muhammad Ikhsan Ibnu Rizal Mubarok Imsar Irma Rahmawani Panjaitan Juliana Nasution Kiki Meisya Putri Kinanti Iraza Lamsina Harahap Laylan Syavina Linda Syafitri Siagian Meyra Rizky Azhary Muhammad Andre Alkahfi Muhammad Arif Muhammad Ikhsan Harahap Muhammad Lathief Ilhamy Nasution Muhammad Syahbudi Muhammad Yafiz Murni Sofiah Nadia Sari Situmorang Nailan Ni’mah Sinaga Nasution, Annio Indah Lestari Nazla Daulay Nur Ahmadi Bi Rahmani Nurbaiti Nurbaiti Nurbaiti Nuri Aslami Nurul Haliza Putri Asa Parent Qisti Marhamah Nasution Radiansyah Radiansyah Rahmat Daim Harahap Rahmat Daim Harahap Reni Riswati Rifki Fikrianda Rika Putri Harapan Tanjung Rizka Aulia Rizka Salsabila Rizki Febri Yanti Rizki Sahdila Romi Alhadid Rangkuti Silvia Amelia Perangin Angin Silvia Br Nainggolan Siti Aisyah Sofiya Azzara Rafles Suci Wahyu Tami Br Rambe Tiara Ajeng Dewita Tiara Fadillah Tri Inda Fadhila Rahma Trisna Eka Putri Ummu Khoirotun Nisfah Vivi Ayudhia Utami Wirda Hediyati Yeni Inayah Yusniah Zuhrinal M. Nawawi Zulaiha Hasibuan