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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmu Ekonomi ASET IJIBE (International Journal of Islamic Business Ethics) Fokus Ekonomi DIJB (Diponegoro International Journal of Business) Business Management Analysis Journal (BMAJ) Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Faculty Of Economica & Business – Management Department Diponegoro University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH CELEBRITY ENDORSER, DAYA TARIK IKLAN, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen yang Menggunakan Masker Wajah Mustika Ratu di Kota Semarang) Hestyani, Andriana Dwi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Indonesia is one of region which have potentials on developing beauty products market especially on cosmetics and that pursued a lot of new brands for keep coming out. This matter makes the market competition get tigher and indirectly forced business for always have ways to survive. One of the biggest brand on cosmetics industry is Mustika Ratu, as a 25th yeas old brand, Mustika Ratu should be superior in matter of this competition and one the way to stay as superior is to make their customers keep on buying Mustika Ratu’s products. This study aimed to analyze the influence of celebrity endorser, advertising appeal, product quality to purchase decision of face mask Mustika Ratu using brand image as intervening variable. This study is conducted on all Mustika Ratu face mask’s customers in Semarang.Purposive sampling method is used for this research, samples were collected from 100 respondents (consumer who use face mask Mustika Ratu and who watch advertising of Mustika Ratu). Multiple regression analysis is used for this study.This results showed that celebrity endorser, advertising appeal and product quality has positive and signifcant effect on brand image (as intervening variable), and brand image  has positive and significant effect on purchase decision.
ANALISIS PENGARUH PEMASARAN BERBASIS PENGALAMAN DAN KUALITAS LAYANAN TERHADAP MINAT KUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Studi Empiris pada Obyek Wisata Grand Puri Maerokoco Semarang) Ramdhani, Adinda Sekar; Astuti, Sri Rahayu Tri
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyse the impact of experiential marketing and service quality in order to influence revisit intention which visitor satisfaction was used as intervening variable on Grand Puri Maerokoco, one of tourism sites in Semarang. The variables used in this study are experiential marketing and service quality as independent variables, visitor satisfaction as an intervening variable, and revisit intention as a dependent variable.The population in this study is citizens of Semarang City who have visited Grand Puri Maerokoco at least once. The number of samples used was 135 respondents. This study used Structual Equation Modeling (SEM) analysis technique using Amos 23.0 as the analysis instrument.The result shows that experiential marketing and service quality have indirect, positive, and significant effect on revisit intention, using visitor satisfaction as intervening variable. However, experiential marketing and service quality are not significantly influenced revisit intention.
ANALISIS PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA TOKO SENI KERAJINAN MAS & PERAK SULAIMAN INTAN PERMATA DI SEMARANG) Hidayati, Nur; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the impact of service quality, perceived price, quality products and Word of Mouth on purchasing decisions in Toko seni kerajinan Mas & perak sulaiman intan Permata at SemarangThe population used is the customers who've purchased the product in Toko Seni Kerajinan Mas & Perak Sulaiman Intan Permata. The amount of sample that is used as much as 100. Then the data were analyzed using multiple regression analysis. This analysis includes the Validity, Reliability Test, Regression Analysis, Classical Assumption Test, Hypothesis Testing through F test and t test, and analysis of the coefficient of determination (R²).Based on the research results, obtained by regression equation: Y =  0,187 X1 + 0,284 X2 +0,234 X3 + 0,320 X4 . All Hypothesistested using t test showed that the variable quality of service,perception of price, quality products and word of mouth is found to significantly affect dependentvariable (purchase decision).  Then through the F test can be seen that the independent variablefeasible to test the dependent variable (purchase decision). Result from Adjusted R Square of 0.648 or 64,8%  indicates that  purchase decision variable can be explained by the variable quality of service, perception of price, quality products and Word of Mouth on purchasing decisions, while the remaining 35.2% is explained by other variables out side the four variables used in the study .
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA REVO FIT FI (Studi pada Astra Motor Ngaliyan Jl. Prof. Ddr. Hamka Blok 1 No. 122, Semarang) Dinata, Alayka Hardandy; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to test the effect of product quality, price perception and promotions on the purchasing decision on Astra Motor Ngaliyan. Drop in sales experienced by the Astra Motor Ngaliyan background problem in this research.In this research using a method of collecting data with a questionnaire with the number of samples 75 respondents, the sample accidental use sampling techniques and methods of analysis of data used in this research is linear regression worship of idols.The result of this research shows that all the independent variable that is a product quality,price perception and promotion has links positive in line against the dependent variable for which is purchasing  decisions.  The testing  of hypotheses  using test t show that the three independent variable for which researched proved to be significantly affect the decision purchase. Then through the f can be known that in the three joint of a variable that affected decision purchase.  Figures adjusted r square worth 0,528 show that the independent variable can explain 52,8% decision the purchase of the remaining 47,2% by other variables out of one variable are used in this research
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN TAKSI NEW ATLAS DI KOTA SEMARANG Nastiti, Aridara; Astuti, Sri Rahayu Tri
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of each variable of Price Perception, Service Quality and Brand Image on Customer Satisfaction and Its Impact on Customer Loyalty of New Atlas Taxi Customers in Semarang City.The population in this study were customer of Semarang New Atlas Taxi. The sample in this study is accounted for 100 respondents, determined by using purposive sampling with the criteria: adults whom > 17 years old and had already used the New Atlas Taxi service. Data analysis method included descriptive statistics, instruments test, models test and hypothesis test. Instruments test conducted by validity and reliability test. The model test used is the F (Goodness of Fit) Test and the Adjusted R2 test (coefficient of determination). Furthermore, the hypothesis testing in this study uses regression analysis by t test with standard beta coefficient and significancy level <0.05.Based on the results of the hypothesis test concluded that: 1. Price perception has a positive and significant effect on customer satisfaction. 2. Service quality has a positive and significant effect on customer satisfaction. 3. Brand image has a positive and significant effect on customer satisfaction. 4. Customer satisfaction has a positive and significant effect on customer loyalty
ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN GO-JEK DIKOTA SEMARANG) Pratama, Reza Akbar; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Transportation support daily activities. The wide range of activities undertaken from commuting, purchasing food, delivering / transporting goods, purchasing goods and others is almost certain to use transportation, either directly or indirectly. Along with technological developments emerged the term "Online Transportation" which the term is attached to the transportation based on internet / online applications, whether motorcycles or cars. The emergence of online transportation in Indonesia are increasing, this online transportation services arise because of the complex needs of the community and the pioneer of online transportation services in Indonesia is PT. Go-Jek Indonesia. Go-Jek, face the competition with other online transport providers and must formulate a decisive strategy to keep its consumer.This research used four variables which are brand image, price perception, service quality and consumer satisfaction. The testing of the hypotheses in this research was conducted by collecting primary datas from the online questionnaires given to 105 respondents and then analyzed. The analysis technique used in this research was the Multiple Regressional Analysis which was conducted using the IBM Statistical Package of Social Science (SPSS) 23 software program.The results of this study indicate that the variables of brand image, price perceptions and service quality positively affect the customer satisfaction of services provided by PT. Go-Jek Indonesia. The results also show that Price Perception is the most influential factor on Customer Satisfaction that need to be the main consideration for the company in order to increase the satisfaction of the users of Go-Jek services.
Analisis Pengaruh Citra Merek dan Kualitas Layanan Terhadap Kepercayaan Pelanggan dan Implikasinya Terhadap Keputusan Pembelian Produk Pada Optik Gajahmada Semarang Ulya, Nadia Nailil; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to know how the influence of the brand image and quality of service towards customer trust and its implication to purchasing decisions product in Gajahmada Optical Semarang.Competition  in the Optical world becomes more intense, each Optical required to have a competitive advantage to win the competition and survive in the market. This study aims to investigate the influence of brand image and quality of service for customer trust and its implications for purchasing decisions product in Gajahmada Optical Semarang.The sample in this research wereglasses users in Semarang who already buy a product at Gajahmada Optical Semarang. The samples were 100 people selected using purposive sampling through an offline and online questionnaire. Analysis of the data used in this research are validity and reliability, the classic assumption test, multiple regression analysis, goodness of fit test. The results of the multiple linear regression analysis is, Y1= 0,279 X1 +0,633 X2 and Y2 = 0,726 Y1. The most influential independent variable towards the dependent variable is customer trust (0,726), followed by quality of service (0,633), and the last one is brand image (0,279). T test results showed that the brand image,quality of service,customer trust  have a positive and significant influence towards purchasing decision. The coefficient of determination obtained from the independent variable in this research is 52,2%, while the remaining 47,8% is influenced by other variables outside the model of this research.
PENGARUH GREEN MARKETING, BRAND AWARENESS DAN ATTITUDE TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK ADES (Studi pada Masyarakat di Kota Semarang) Andini, Niar; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of the green marketing, brand awareness, and attitude on purchase intention bottled water brand Ades. Data were collected in this study through questionnaire method against 100 respondents. The sampling technique used purposive sampling method, sampling technique based on criteria such as knowing brand Ades and live in the city of Semarang. The method of analysis used the analysis of quantitative and qualitative analysis. Quantitative analysis include validity and reliability test, the classic assumption test, hypothesis testing via the F test and t test and the coefficient of determination (R2). Analysis technique used multiple linear regression analysis with SPSS. The results showed that the content of the green marketing, brand awareness, and attitude have a positive and significant impact on purchase intention. Through the F test can be see that the variable independent has a significant jointly on purchase intention. Figures adjusted R square of 0,255 indicates that 25,5 percent the variations of purchase intention can be explained by attitude variable used in the regression equation. While the rest of 74,5 percent is explained by another variables not included in this study.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA BLENDS PASTA & CHOCOLATE CABANG UNIKA SEMARANG) Putri, Anindya Dwiana; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Culinary businesses are keep  booming and growing nowadays, which causing a tighter  competition between all culinary businesses’ owners. The main purpose of this research is  to get to know if there’s any impact of product quality, service quality  and customer value on customer repurchase intention at Blends Pasta & Chocolate Unika Semarang with customer satisfaction as the intervening variable.A total  sample of 100 respondents are taken by purposive sampling technique and all obtained from Blends Pasta & Chocolate’s Unika Semarang customers who purchased at least 2 times before. All data are collected from both  opened and closed questions on questioner’s answer. The method for analyzing data is using  double regression method on SPSS 21 version.The result from data analysis  showed that product quality, service quality, and customer value variables have all positive and significant impact toward customer satisfaction  with  coefficient regression Y1=0,354X1 + 0,276X2 + 0,275X3. Meanwhile costumer satisfaction’s variable has positive and significant impacts toward customer repurchase intention variable with coefficient regression Y2 = 0,747Y1.
ANALISIS PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS, SIKAP KONSUMAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Pada Calon Konsumen Mobil Datsun di Kota Semarang) Hanif, Muhammad; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of consumer motivation, perceived quality, consumer attitudes and brand image on purchasing decisions with buying interest as an intervening variable. The study was conducted on prospective customers from Datsun car products in Semarang City. The number of samples used in this study were 150 respondents. The method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using the AMOS 22.0 analysis tool. The model of this study has fulfilled the rules of Goodness of fit, including: Chi square (125,125), probability (0,124), RMSEA (0,33), CMIN / DF (1,159), TLI (0,979) and CFI (0,984).            The results of this study indicate that consumer motivation has a positive and significant effect on buying interest, perceived quality has a positive and significant effect on buying interest, consumer attitudes negatively affect buying interest, brand image has a positive and significant effect on buying interest, and buying interest has a positive and significant influence towards purchasing decisions.
Co-Authors Adinda Sekar Ramdhani Affandi, Kevin Carollan Alayka Hardandy Dinata, Alayka Hardandy Albin Reyhan Nur Wiyanto Ari Wibawa Budi Santosa Arista, Desi Aulia Rahman Azka, Muhammad Irfan Bambang Sri Waluyo Belgis Novel, Belgis Berliana Cahyaran Dian Mutiara Saputri, Dian Mutiara Dyah Adhisti Pastikarani, Dyah Adhisti E Desi Arista Frendy Prasetya Hestyani, Andriana Dwi Hidayat, Yahya Nuur Ika Agustina Rahmasari, Ika Agustina Ikhlas, Disa Insanul Imroatul Khasanah Kudadiri, Diana Rose Made Ayu Ayu Hosananing Pangesti, Made Ayu Ayu Hosananing Melita, Shelli Mochammad Ilham Fachmi, Mochammad Ilham Muhammad Hanif Nadia Nailil Ulya, Nadia Nailil Nanda Putri Prameswari Nastiti, Aridara Niar Andini, Niar Nur Hidayati Nuri Mahdi Arsyanti, Nuri Mahdi Nyarmiati, Nyarmiati Praditya, Avianto Dimas Pramanawati, Felyna Pratama, Reza Akbar Puspita, Dinda Ayu Puspitasari, Sisca Willy Putri, Anindya Dwiana Rachma Ananti, Dian Laksmi Ramdhani, Adinda Sekar Resti Rahmadani Roza Azizah Primatika, Roza Azizah Satriyo, Guntur Adi Shandy Ibnu Zakaria Sri Pujiyanto Sudaryanto, Chandra Widi Yoestini Yoestini Yogi Wibisana, Yogi Yuwandha Anggia Putri