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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmu Ekonomi ASET IJIBE (International Journal of Islamic Business Ethics) Fokus Ekonomi DIJB (Diponegoro International Journal of Business) Business Management Analysis Journal (BMAJ) Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Faculty Of Economica & Business – Management Department Diponegoro University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Faktor-Faktor Minat Beli Ulang dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan Hest’in Modiste di Jakarta) Pastikarani, Dyah Adhisti; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.097 KB)

Abstract

This research was motivated by declining sales in Hest'in Modiste. This is due to the increased level of customers dissatisfaction Hest'in Modiste. Seeing this, the research was conducted to determine how much influence service quality, product quality, and customer relationship marketing with customer satisfaction as an intervening variable on repurchase intention in Hest'in Modiste. In this study, using three independent variables with one intervening variables and dependent variable.The population are customers Hest'in Modiste. This research uase as a sample of 100 respondents by the criteria have been using the services of Hest'in Modiste more than twice. Then the data were analyzed using multiple regression analysis channeled through the SPSS program.Based on the research results, the result that service quality, product quality, and customer relationship marketing positive effect on customer satisfaction with the regression coefficient is Y1 = 0,326X1 + 0,361X2 + 0,322X3 and  customer satisfaction has positive effect on the repurchase intention with the regression coefficient is Y2 = 0.494 Y1.
ANALISIS PENGARUH KESADARAN MEREK, PERSEPSI HARGA, DESAIN WEB, TERHADAP MINAT BELI PADA ZENIUS EDUCATION (Studi pada Perilaku Generasi Z Khusus Siswa Dikabupaten Demak) Rahman, Aulia; Astuti, Sri Rahayu Tri
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Generation Z is known as the internet generation. Generation Z is a teriminologi which has become a hot topic in the modern era. The number of conversations that can be discussed from generation Z. therefore this study aims to determine the effect of brand awareness, perceived price, web design on buying interest in Zenius.net. Zenius.net is one of the digital learning media.The number of samples in this study were 100 respondents. The respondent is a Zenius.net user or consumer candidate in Demak Regency. This research was conducted in various schools in Demak Regency. The method used in collecting data through questionnaires and sampling methods in this study was taken using incidental sampling and purposive sampling. The analytical method used is a quantitative method that includes validity and reliability tests, classic assumption tests, multiple regression analysis, t test, F test, and Determination coefficient throughaSPSSaanalysismtools.The results showed that brand awareness, perceived price and web design influence buying interest. or Can be concluded that the three variables have an influence on buying interest and are positive or in the direction of buying interest. The findings of this study indicate that web design variables are the most influential variables on buying interest.
Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel "X" Semarang Putri, Yuwandha Anggia; Astuti, Sri Rahayu Tri
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

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Abstract

The objective of this research was to find out: a. how big the influence of sense, feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big the influence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel “X” Semarang. The samples of this research were 100 customers that were staying or had stayed in the hotel “X” Semarang. The sampling technique was accidental sampling. The analysis technique was quantitative, with multiple linear regression, t test, and F test. The result by using program of SPSS indicated that sense, feel, think, act, and relate had positive influence to customer loyalty. The result of partial hypothesis showed that sense, feel, think, act, and relate had positive significant influence with significance level less than 0.05. So, it can be concluded the formula hypothesis was correctly proven. The result of simultaneous hypothesis showed that variable of sense, feel, think, act, and relate had positive significant influence with significance level F less than 0.05, so Ho was refused and Ha was accepted. It means that the hypothesis which stated “there was positive and significant influence of sense, feel, think, act, and relate to customer loyalty (Y)” was truly proven.
Analisis Pengaruh Iklan, Kepercayaan Merek, dan Citra Merek terhadap Minat Beli Konsumen Arista, Desi; Astuti, Sri Rahayu Tri
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

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Abstract

Globalization era makes information and technologies increase very fast and can be known quickly. One of information technology is the Interconnected Network, or more popular as the Internet. Therefore, to satisfy consumers PT. Telkom issued a product called Speedy. Many factors influence customers before purchasing a product consumers. The purpose of this study is to determine the influence of advertising, brand trust and brand image to the buying interest. Brand trust is the highest independent variable that influences the dependent variable (buying interest) then advertising and lastly the brand image.
ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, BRAND IMAGE DAN PERCEIVED VALUE TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Rumah Makan Pondok Bandeng BaBe Kabupaten Pati) Nyarmiati, Nyarmiati; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of service quality, product quality, brand image and perceived value on repurchase intention through customer satisfaction as an intervening at Pondok Bandeng BaBe Pati Restaurant. In this study the population taken was consumers who had made a purchase at the Pondok Bandeng BaBe Pati Restaurant with a total sample of 150 respondents who were selected using purposive sampling technique. Furthermore, the data obtained were processed using the AMOS 21 program. The results showed that service quality, product quality, brand image and perceived value had a positive and significant effect on customer satisfaction. Then customer satisfaction also has a positive and significant influence on repurchase intention at Pondok Bandeng BaBe Pati Restaurant.
Studi tentang Keputusan Pembelian Sepeda Motor Merek Honda di Semarang Frendy Prasetya; Sri Rahayu Tri Astuti
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

Increasingly intense competition among companies in the industrial motor manufacturer of motorcycles in Indonesia has caused the decline in the level of customer and product purchases, and the profitability of most companies motorcycle manufacturer in Indonesia. It is also experienced by PT Astra Honda Motor in its motorcycle product as a market leader in the motorcycle industry. To re-gain more new customers while maintaining old customers, and obtain the level of purchases of Honda motorcycles and high profitability in the company, the need for efforts to improve the customer buying decision, because the purchase decision is a major factor in increasing sales and profitability. In this study, we use differentiation, promotion, and positioning as an independent variable to be studied how they affect purchasing decisions. The results showed that the coefficient of determination shown in the Adjusted R Square of 0.704, which means that its influence purchasing decisions can be explained by the three independent variables in this research that differentiation, promotion, and positioning of 70.4%, and the remaining 29.6% canbe explained by other variables outside the model of this research. Partially based on the results of t test variables in this study has positive and significant in which promotion has the biggest influence on purchase decisions , while positioning has the smallest influence on purchase decisions.Keywords: Differentiation, Promotion, Positioning, Purchase Decision
The analysis of relationship between experiential marketing, service quality, visitors’ satisfaction, and revisit intention: study on tourism industry Adinda Sekar Ramdhani; Sri Rahayu Tri Astuti
Diponegoro International Journal of Business Vol 2, No 2 (2019)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.958 KB) | DOI: 10.14710/dijb.2.2.2019.107-111

Abstract

This study aims to analyze the impact of experiential marketing and service quality on revisit intention which visitors’ satisfaction as mediating variable.  The sample of our study was the 135 visitors’ of Grand Puri Maerokoco, one of the tourism sites in Semarang, Central Java, Indonesia. The result of SEM analysis on those data shows that experiential marketing and service quality have indirect, positive, and significant effect on revisit intention, using visitors’ satisfaction as intervening variable. However, experiential marketing and service quality are not significantly affected revisit intention. Discussions and implications of this study are presented.
Study of impulse buying on Instagram users in Indonesia Sri Rahayu Tri Astuti; Imroatul Khasanah; Y Yoestini
Diponegoro International Journal of Business Vol 3, No 1 (2020)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.3.1.2020.47-54

Abstract

Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI “P” DI KOTA SEMARANG Nanda Putri Prameswari; Sri Rahayu Tri Astuti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 6, No 2: Desember 2011
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.6.2.%p

Abstract

This study is aimed to (1) knowing how to customer value can influence consumer loyalty at “P” insurance’s consumers, (2) knowing how the appeal of advertising can influence consumer loyalty at “P” insurance’s consumer, and (3) knowing how salesperson’s competencies can influence consumer loyalty at “P” Insurance. The results are (1) Customer value can increase consumer loyalty, (2) The appeal of advertising can increase consumer loyalty, and (3) The competence of salesperson can increase consumer loyalty.
STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG Sri Rahayu Tri Astuti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 8, No 1: Juni 2013
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.8.1.%p

Abstract

The purpose of this research is to study about smartphone’s purchase decision at new class costumer at Semarang city. The three independent variables that influence purchase decision are Word of Mouth (WOM), customer value and product quality. Data processing method in this study used a multivariate regression with 75 respondens.
Co-Authors Adinda Sekar Ramdhani Affandi, Kevin Carollan Alayka Hardandy Dinata, Alayka Hardandy Albin Reyhan Nur Wiyanto Ari Wibawa Budi Santosa Arista, Desi Aulia Rahman Azka, Muhammad Irfan Bambang Sri Waluyo Belgis Novel, Belgis Berliana Cahyaran Dian Mutiara Saputri, Dian Mutiara Dyah Adhisti Pastikarani, Dyah Adhisti E Desi Arista Frendy Prasetya Hestyani, Andriana Dwi Hidayat, Yahya Nuur Ika Agustina Rahmasari, Ika Agustina Ikhlas, Disa Insanul Imroatul Khasanah Kudadiri, Diana Rose Made Ayu Ayu Hosananing Pangesti, Made Ayu Ayu Hosananing Melita, Shelli Mochammad Ilham Fachmi, Mochammad Ilham Muhammad Hanif Nadia Nailil Ulya, Nadia Nailil Nanda Putri Prameswari Nastiti, Aridara Niar Andini, Niar Nur Hidayati Nuri Mahdi Arsyanti, Nuri Mahdi Nyarmiati, Nyarmiati Praditya, Avianto Dimas Pramanawati, Felyna Pratama, Reza Akbar Puspita, Dinda Ayu Puspitasari, Sisca Willy Putri, Anindya Dwiana Rachma Ananti, Dian Laksmi Ramdhani, Adinda Sekar Resti Rahmadani Roza Azizah Primatika, Roza Azizah Satriyo, Guntur Adi Shandy Ibnu Zakaria Sri Pujiyanto Sudaryanto, Chandra Widi Yoestini Yoestini Yogi Wibisana, Yogi Yuwandha Anggia Putri