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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmu Ekonomi ASET IJIBE (International Journal of Islamic Business Ethics) Fokus Ekonomi DIJB (Diponegoro International Journal of Business) Business Management Analysis Journal (BMAJ) Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Faculty Of Economica & Business – Management Department Diponegoro University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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ANALISIS STUDI KEPUTUSAN PEMAKAIAN JASA PENERBANGAN GARUDA INDONESIA (Studi Pada Penumpang Garuda Indonesia Keberangkatan rute dari Semarang) Pangesti, Made Ayu Ayu Hosananing; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to examine the effect of perception of quality and sales promotions on brand awareness ; to examine the association of the brand , the quality perception and sales promotion of the decision to use of services and to examine the effect brand awareness to decision to use of services. The background problem of this study is the decreasing number of top brand index Garuda Indonesia from the last three years , the realization of the target market share of Garuda Indonesia in 2010 and 2013 did not meet the target in the desired and Garuda Indonesia is still not able to master the market share of flying the domestic departure of Semarang.This research is using the questionaire methode to collect the data from 100 sample respondent, the sampling technic used is accidental sampling and data analysis used in this research is multiple linear regression method.The results show  ( 1 ) the perception of quality and sales promotion significant positive effect on brand awareness , ( 2 ) brand association , perception of quality, brand awareness and sales promotion significant positive effect on the decision use of the services.
Analisis Pengaruh Kualitas Produk, Kualitas Layanan dan Keragaman Produk Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Minat Beli Ulang (Studi pada Toko Online Shopastelle, Semarang) Arsyanti, Nuri Mahdi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted at online store called Shopastelle, which is located in Semarang. The purpose of this study is to analyze the effect of product quality, quality of service, price and customer satisfaction as well as the impact on repurchase intention.The population used in this study are customers who've bought the Shopastelle product. By testing the 100 respondents, this study uses five variables, 22 indicators and four hypotheses. Methods of data analysis used in this study the methods of quantitative analysis using multiple linear regression analysis. The results showed that the product quality has a positive influence on customer satisfaction; quality of service has a positive influence on customer satisfaction; product diversity has a positive influence on customer satisfaction; and customer satisfaction has a positive influence on repurchase intention.
ANALISIS VARIABEL – VARIABEL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN KOPI LUWAK DI KOTA SEMARANG Novel, Belgis; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research are to check the effect of the product quality, price competitiveness, and distribution effect on consumer's decision to buy Kopi Luwak in Semarang. The  deflation of Kopi Luwak's selling rate in Semarang is taken as the background of this research. This research is using the questionaire methode to collect the data from 100 sample respondent, the sampling technic used is convenience sampling and data analysis used in this research is multiple linear regression method. The result of this research shows that all the independent variables which are product quality, price competitiveness, and distribution have a positive relation and significant to the dependant variable in which is consumer's decision to buy the product. On the independent variable, distribution variable took the major influence to the dependant variable to consumer's decision to buy the product, this is shown on the coefficient point at 0,520. The result is because of respondents are always find it easy to get Kopi Luwak's product and the product is always available in the market.
ANALISIS PENGARUH ATRIBUT PRODUK, KEBUTUHAN MENCARI VARIASI, DAN WORD OF MOUTH TERHADAP PERILAKU KEPUTUSAN PERPINDAHAN MEREK LAPTOP HEWLETT-PACKARD (HP) KE ASUS Wibisana, Yogi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Brand switching is one of the interesting objects for study. Companies need to know what motivates consumers to switch to products of competitors. The purpose of this study is to test the influence of product attributes, the variety-seeking and word of mouth to brand switching behavior of the decision on the Hewlett-Packard (HP) laptop brand to the ASUS laptop brand. For independent variables in this research consists of the product attributes (X1), need to find variation (X2), and word of mouth (X3) and the dependent variable is brand switching (Y).               The sample of 100 respondents in the area around the campus of the University of Diponegoro in Tembalang taken using purposive sampling techniques. Analysis using SPSS 11.5 which include validity test, reliability test, classic assumption test, and test the goodness of fit through multiple linear regression, F test, t test, and analysis of the coefficient of determination (R ²).                            Word of mouth showed the greatest regression coefficient so that it can be concluded that these variables are the most important factors that influence brand switching on Hewlett-Packard laptop brand to ASUS laptop brand. The second most influential factor is the product attributes, and the last is the need to find variation. Determinant coefficient (adjusted R2) of 0.520 or 52.0 percent which illustrates that the model coefficient already meet the standards of the test. The third independent variable in this study could explain 52.0 percent of the variable displacement brand. While the remaining 48.0 percent is explained by other variables outside of the three variables used in this study.
ANALISIS PENGARUH ATMOSFER TOKO, PRICE DISCOUNT DAN SALES PERSON TERHADAP IMPULSE BUYING MELALUI EMOTIONAL RESPONSE (Studi Pada Konsumen Hypermarket Kota Semarang) Hidayat, Yahya Nuur; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of retail business in Semarang has increasing, ranging from minimarkets, supermarket, to the hypermarket. It can not be separated from the demands of people who want a very practical, comfortable, and saving time. This lead tight competition to the retail business. Consumers who feel comfortable with the store atmosphere and then coupled with the emotional motivation allow impulse purchases will increase. This  research  is  motivated  by  intense  competition  in  the  modern  retail industry in Semarang. That is because a lot of new faces emerging modern retail players. However, there is one thing on consumer purchasing behavior in modern retailing that steal the show. This research used five variables such as store atmosphere, price discounts, sales person, emotional response, and impulse buying. The hypothesis testing used 100 respondents as the data. The object of this research is that consumers at Hypermarket Semarang. Technique of analysis is used software program of Statistical Package fo Social Science (SPSS) 20.The results showed that: (1) Store atmosphere positive and significant impact on emotional response. (2) Price discount positive and significant impact on emotional response. (3) Sales person positive and significant impact on the emotional response. (4) Emotional response positive and significant impact on the impulse buying.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FORKLIFT MERK TOYOTA (Studi pada Pengguna Forklift Merk Toyota di Jakarta) Affandi, Kevin Carollan; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is aimed to analyze the influence of brand image, price perception, product quality, promotion and Customer relationship management to Toyota brand forklift purchase decision. This study used multiple linear regression analysis with SPSS program. The population used is the customer who had bought Forklift products in PT. Traktor Nusantara. While the sample used as many as 100 people with sample selection techniques non-probability sampling using accidental sampling. The results showed that there is a positive and significant relationship between brand image of the purchase decision, There is a positive and significant relationship between price perceptions of purchasing decisions, There is a positive and significant relationship between product quality to purchase decision, There is a positive and significant relationship between Promotion of purchasing decisions, There is a positive and significant relationship between Customer relationship management to purchase decisions
ANALISIS PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Produk Obat Coparcetin di Kota Semarang) Rachma Ananti, Dian Laksmi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

                 This research is conducted with the background on the phenomenon of the amount number of complaints. Increased number of complaints will lead to dissatisfied customer and will affect to customer loyalty. The purpose of this research is to determine the influence of product quality in influencing customer satisfaction in order to increase customer loyalty of Coparcetin’s customer in Semarang.                  The population used in this study is all consumers who have made purchases of Coparcetin products. The collection of data obtained from 152 respondents, this study used 3 variables, 12 indicators, and 3 hypotheses. The analytical process used is quantitative method with AMOS analysis tool.             The results of this study indicate that product quality are giving positive and significant influence on customer satisfaction, product quality is also giving positive and significant to customer loyalty, and customer satisfaction are giving positive and significant influence on customer loyalty.
ANALISIS KEMENARIKAN DESAIN WEBSITE, REPUTASI VENDOR, DAN PERSEPSI KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN BELANJA ONLINE DENGAN PERSEPSI NILAI PELANGGAN SEBAGAI VARIABEL INTERVENING Fachmi, Mochammad Ilham; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to demonstrate the factors that influence online shopping decisions. By looking at previous studies, it was concluded there is the attractiveness of the website design, vendor reputation and perceived ease of transaction as factors affecting purchasing decisions online. To better understand these factors in influencing purchase decisions online, this study used the intervening variable customer's perception of value       This study takes the basic concept of TAM. Then modified according to the variables that have a relationship with online purchasing decisions. The study found that the vendor 's reputation and perceived ease of transactions has a direct influence on purchase decisions online. While the attractiveness of the website design is only indirectly influenced by the perception of customer value . Furthermore , the reputation of the vendor does not have an indirect effect through the customer's perception of value . So that only the perceived ease of transactions that have direct and indirect influence on purchasing decisions online through an intervening variable perceived customer value.
ANALISIS PENGARUH BRAND IMAGE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE DECISION BROWSER MOZILLA FIREFOX DENGAN BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING Pramanawati, Felyna; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  problems  that  occur  are  a  decrease  in  the  number  of  users  of  Mozilla  Firefox.  It  is characterized by the number of users of other web browsers are increased each month followed by a decline in the number of users of Mozilla Firefox, this indicates that there is a decrease in the user's decision to use back Mozilla Firefox. This study aimed to analyze the influence of brand image and perceived usefulness to the brand attitude and repurchase the decision Mozilla Firefox. The population used in this study are all users of Mozilla Firefox browser in Semarang. The sampling technique used was purposive sampling. Criteria samples taken is the Mozilla Firefox browser in Semarang who have used more than one month as many as 385 users Mozilla Firefox browser in Semarang. Methods of data collection in this study using questionnaires and interviews. Methods of data analysis using path analysis. Based on this research, brand image and perceived usefulness has a positive influence on brand attitude, brand image and brand attitude has a positive effect on repurchase decision, while perceived usefulness repurchase does not affect the decision. Based on the results Sobel Test note that mediates the effect of brand attitude and brand image perceived usefulness of the repurchase decision.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KINERJA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (ABANKIRENK Semarang) Sudaryanto, Chandra Widi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This  research  is  based  upon  the  appearance  of  competition  between  creative industry companies to win the market through accentuating quality that is given by every company within. The purpose of this research is to figure out the influence of product’s quality, quality of service, and company performance against customer satisfaction ( Abankirenk Semarang ).The result of research variable regarding product’s quality, quality of service, company performance against customer satisfaction (Y). The value of adjusted R square is 0,559. So that it can be concluded that the ability of all independent variables to explain the variation on dependant variable is 55,9% influential to Y variable. While the rest of 44,1% influential on other factor that is not explained in the regression model that is obtained.
Co-Authors Adinda Sekar Ramdhani Affandi, Kevin Carollan Alayka Hardandy Dinata, Alayka Hardandy Albin Reyhan Nur Wiyanto Ari Wibawa Budi Santosa Arista, Desi Aulia Rahman Azka, Muhammad Irfan Bambang Sri Waluyo Belgis Novel, Belgis Berliana Cahyaran Dian Mutiara Saputri, Dian Mutiara Dyah Adhisti Pastikarani, Dyah Adhisti E Desi Arista Frendy Prasetya Hestyani, Andriana Dwi Hidayat, Yahya Nuur Ika Agustina Rahmasari, Ika Agustina Ikhlas, Disa Insanul Imroatul Khasanah Kudadiri, Diana Rose Made Ayu Ayu Hosananing Pangesti, Made Ayu Ayu Hosananing Melita, Shelli Mochammad Ilham Fachmi, Mochammad Ilham Muhammad Hanif Nadia Nailil Ulya, Nadia Nailil Nanda Putri Prameswari Nastiti, Aridara Niar Andini, Niar Nur Hidayati Nuri Mahdi Arsyanti, Nuri Mahdi Nyarmiati, Nyarmiati Praditya, Avianto Dimas Pramanawati, Felyna Pratama, Reza Akbar Puspita, Dinda Ayu Puspitasari, Sisca Willy Putri, Anindya Dwiana Rachma Ananti, Dian Laksmi Ramdhani, Adinda Sekar Resti Rahmadani Roza Azizah Primatika, Roza Azizah Satriyo, Guntur Adi Shandy Ibnu Zakaria Sri Pujiyanto Sudaryanto, Chandra Widi Yoestini Yoestini Yogi Wibisana, Yogi Yuwandha Anggia Putri