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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmu Ekonomi ASET IJIBE (International Journal of Islamic Business Ethics) Fokus Ekonomi DIJB (Diponegoro International Journal of Business) Business Management Analysis Journal (BMAJ) Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Faculty Of Economica & Business – Management Department Diponegoro University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH VARIABEL ATMOSFER TOKO, PROMOSI DAN PELAYANAN PRAMUNIAGA TERHADAP IMPULSE BUYING PADA KELAS KONSUMEN BARU DI KOTA SEMARANG Sri Rahayu Tri Astuti
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 2 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.895 KB) | DOI: 10.14710/jsmo.v11i2.13429

Abstract

The purpose of this research is to study about impulse buying at new middle class costumer at Semarang city. The impulse buying is an unplanned purchase of a product. Three independent variables that influenced impulse buying are store atmosphere, promotion and sales person’s service quality. The data processed using multivariate regression with 75 respondents.Keywords : store atmosphere, promotion, sales person’s service quality and impulse buying
PENGARUH KESADARAN MEREK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Albin Reyhan Nur Wiyanto; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze the effect of brand awareness and brand association on purchasing decisions through intention to purchase as an intermediate variable. The population used in this study is Samsung smartphone consumers in the city of Semarang. The number of samples used for this research was 125 respondents. The method of collecting the data is carried out by means of a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS 26.0 analysis. The results of this study indicate that Brand Awareness has a positive and significant influence on Purchase Intention, Brand Association has a positive and significant influence on Purchase Intention, and Purchase Interest has a positive and significant influence on Purchase Decision.
ANALISIS PENGARUH E-CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) DAN E-SERVICE QUALITY TERHADAP E-LOYALTY DENGAN E-WOM SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Aplikasi MAPCLUB di Kota Semarang) Berliana Cahyaran; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As technology develops, people's lifestyles also change. One of the most visible changes is people's spending patterns. Currently, there are many online shopping sites, one of which is MAPCLUB which provides a variety of fashion needs. However, in the MAPCLUB application, there are differences in ratings and the appearance of reviews about the application which causes doubts in using the application. This study aims to analyze the effect of the relationship between E-CRM, E-Service Quality on E-Loyalty with the role of E-WOM as an intervening variable on MAPCLUB application users in Semarang City. The number of samples used in this study was 108 respondents with the criteria of respondents are domiciled in the city of Semarang, aged at least 17 years, have made repeated purchases on the MAPCLUB application at least 2 times, and are active users of the MAPCLUB application at least in the last 6 months. This research was conducted using quantitative methods and SEM analysis methods with AMOS as a data processing tool. The results showed that E-CRM, E-Service Quality, and E-WOM had a positive and significant effect on E-Loyalty.
Analisis Pengaruh Citra Merek, Celebrity Endorser, dan Online Consumer Review Terhadap Keputusan Pembelian (Studi pada Konsumen Scarlett Whitening di Kota Semarang) Resti Rahmadani; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to examine the effect of brand image, celebrity endorser, and online consumer reviews on purchasing decisions among consumers of scarlett whitening products in the city of Semarang. The variables used in this study are brand image, celebrity endorser, and online consumer reviews as the independent variables and purchasing decisions as the dependent variable. The sample used in this study was 130 people living in Semarang who had purchased scarlett whitening products. In this study the sample collection technique used was non probability sampling with purposive sampling technique using a questionnaire for data collection method. The analysis used is Multiple Linear Analysis using the SPSS 25 analysis tool. The results in this study indicate that brand image, celebrity endorser, and online consumer reviews have a positive influence on purchasing decisions on scarlett whitening products.
PENGARUH KEMUDAHAN PENGGUNAAN, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN ELEKTRONIK TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Tokopedia di Semarang) Puspita, Dinda Ayu; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The rapid development of technology, communication and information in the world makes a business have to adapt to technological changes, one of which is utilizing the internet with E-commerce. E-commerce can contribute to UMKM’s such as expanding market share, reducing operational costs such as shop rental costs, marketing and logistics costs, and others. The high growth of e-commerce in Indonesia increases opportunities while tightening competition. One of the developing e-commerce in Indonesia is Tokopedia. Tokopedia is always in the first rank of e-commerce that is frequently visited every month and always gets the Top Brand title at the Top Brand Award event. Even though it always gets the title of Top Brand, Tokopedia still can't be in the first position. Even in 2019 and 2020 Tokopedia's Top Brand Index (TBI) decreased. Tokopedia is also suspected of experiencing a decrease in Minat Beli Ulang as indicated by a decrease in the number of visitors to their website. In addition, tthere are still many complaints from consumers who have shopped at Tokopedia. This study aims to determine and analyze the effect of Perceievd Ease of Use, Sales Promotion, and E-Service Quality on Repurchase Intention by using Customer Satisfaction as a mediating variable for Tokopedia consumers in Semarang. The sampling technique used was nonprobability sampling with purposive sampling as the sampling method. The number of samples used in this study were 125 respondents with criteria including respondents having made a purchase at Tokopedia at least once, domiciled in Semarang City, and aged 17-58 years. The research data was obtained by distributing questionnaires online via the Google form. There are four hypotheses in this study which were analyzed and tested using the Structural Equation Modeling (SEM) analysis technique, using the Analysis of Moment Structure (AMOS) program. The results of testing the four proposed hypotheses show that the four hypotheses are accepted, namely Perceievd Ease of Use has a positive and significant effect on Customer Satisfaction, Sales Promotion has a positive and significant effect on Customer Satisfaction, E-Service Quality has a positive and significant effect on Customer Satisfaction, and Customer Satisfaction has a positive and significant effect on Repurchase Intention.
PENGARUH SIARAN BELANJA LANGSUNG, DUKUNGAN SELEBRITI, PROMOSI, ULASAN PELANGGAN ONLINE, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI ECOMMERCE (Studi pada Pengguna Lazada di Kota Semarang) Melita, Shelli; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The Covid-19 pandemic has a significant impact on various aspects of life changes to digital. Trend of online shopping using e-commerce is profitable for consumers. This condition creates opportunities and challenges for business. This platform encourages every firms to optimize digitalization as part of its marketing strategy. This study aims to investigate live streaming shopping, celebrity endorser, promotion, online customer reviews, and advertising attractiveness on purchasing decisions among Lazada users in Semarang City. This study was conducted using a quantitative approach. Data collection was carried out by distributing questionnaires. A total of 149 respondents who met the criteria were involved with non probability sampling techniques. The data that has been collected is analyzed using IBM SPSS Version 26 software. The results show that live streaming shopping, promotion, online customer reviews, and advertising attractiveness have a positive and significant effect on purchasing decisions. Meanwhile, celebrity endorsers does not have significant effect on purchasing decisions. With the acquisition of the largest coefficient of 0.324 for the effect of live streaming shopping. Lazada sellers should increase the frequency of live streaming to engage with their audience as an effective tool for boosting sales and influencing purchase decisions.
ANALISIS PENGARUH KREATIVITAS DALAM PERIKLANAN, KEMUDAHAN IKLAN DIINGAT, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Iklan Susu Bear Brand Edisi Kemurnian #YangDipercaya) Ikhlas, Disa Insanul; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research is motivated by the emergence of various dairy products that are developing in Indonesia, leading each company to compete to maintain their existence in the market, one of which is through advertising. Nestle is one of the companies that actively advertises its products with creative advertisements. However, over the past 3 years, one of Nestle's products, Bear Brand, has not yet reached the top position in consumer preference. This study examines the efforts made by Bear Brand to enhance its presence in the market by improving the perception of value and advertising awareness as effectively as possible. The research was conducted using a questionnaire method, applying purposive sampling techniques to 100 respondents who had previously made purchasing decisions on Bear Brand dairy products. The regression equation yields the following results : Y = 0,064X1 + 0,155X2 + 0,649X3 Where the variables of ad recall (X2) and perceived value (X3) have a positive and significant influence on purchase decisions (Y), while the variable of creativity in advertising (X1) has a positive but not significant influence on purchase decisions. The adjusted R Square value of 0.577 indicates that 57.7% of the purchase decision variables can be explained by the three independent variables in the regression equation. The remaining 42.3% is explained by other variables outside the three variables used in this study
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, PROMOSI, HARGA DAN PENGGUNAAN QRIS (QUICK RESPONSE CODE INDONESIAN STANDARD) TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA PADA COFFEE SHOP EMBUN SENJA Azka, Muhammad Irfan; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Embun Senja is one of the coffee shops in the city of Semarang which can attract as many as 500-1,000 consumers a day. Initially, the market segmentation focused on the general public, but as the market developed, the market segmentation was students, even though the price offered was relatively expensive compared to other competitors. This study aims to analyze the effect of product quality, service quality, promotional prices, and the use of QRIS on students' purchasing decisions at Coffee Shop Embun Senja, Semarang. This research is classified as a quantitative analysis with primary data obtained through the results of the respondent's questionnaire. The population in this study were all students in the city of Semarang, while the sample for this study was set at 100 respondents. The method used to identify the effect of the independent variables on the dependent variable is multiple linear regression. The results showed that the variable product quality, service quality, promotion, and price had a significant positive effect while the use of QRIS had no significant effect on purchasing decisions. The use of QRIS does not have a significant impact on purchasing decisions because the majority of Coffee Shops in the Tembalang and Banyumanik areas (competitors) already use QRIS as non-cash payment transactions so that in this case it provides a perception of convenience but has a significant impact on purchasing decisions. Statistical tests show that promotion is the factor that most influences purchasing decisions followed by price, product quality, use of QRIS, and service quality.
ANALYSIS INFLUENCE OF DIFFERENCE PERCEPTION BETWEEN SHARI’A BANKING WITH CONSUMER PERCEPTION TOWARDS CUSTOMER’S PURCHASE INTENSION SHARI’A BANKING IN SEMARANG – INDONESIA Astuti, Sri Rahayu Tri
IJIBE (International Journal of Islamic Business Ethics) Vol 1, No 2 (2016): September 2016
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.1.2.152-160

Abstract

Based on Shari’a Banking’s development background in  Indonesia such as phylosophy aspects, legal aspectsalso prospect and potential aspects,Shari’a Banking’s development should increase significantly. Instead of expectation, at the beginning year 2015,Shari’a Banking has decreased 1,6% inCentral Java (Jawa Tengah).This research aims to analyze influence of difference perception between Shari’a Banking with consumer perception toward customer’s purchase intention Shari’a Bankingin Semarang. This research use qualitative analysis methode with 30 respondents and this research gains :  (1)  Respondents understand and have purchase intension Shari’a Banking are 20 respondents; (2)  Respondents understand but do not have purchase intension Shari’a Banking are  4 respondents; (3)  Respondents do not understand and do not have purchase intension Shari’a Banking are 6 respondents.
Pengaruh Gamification Terhadap Purchase Decision Melalui Customer Experience Dan Customer Brand Engagement Kudadiri, Diana Rose; Astuti, Sri Rahayu Tri
JURNAL STUDI MANAJEMEN ORGANISASI Vol 21, No 2 (2024)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v21i2.67303

Abstract

The purchasing behaviors of consumers are profoundly influenced by the widespread availability of digital technologies and internet connectivity. In pursuit of exceptional products and services, consumers are increasingly prioritizing favorable and memorable experiences. Consequently, enterprises must acknowledge the criticality of fostering enduring relationships with customers in order to sustain their brand recognition and attract new clientele by means of personalized customer experiences. One commonly utilized tactic by retailers to heighten consumer engagement and purchase frequency is the integration of gamification. An instance of such implementation can be observed in the e-retail domain in Indonesia, where Alfamart leverages the concept of gamification through its Alfagift platform for online shopping. This research endeavors to assess the impact of gamification on consumer purchase decisions within the realm of Alfagift, with customer experience and customer brand engagement discerned as intervening factors. The study encompasses a population comprising consumers or users of Alfagift who have completed transactions via the application, with a sample size of 102 individuals selected through purposive sampling. The data underwent analysis via structural equation modelling (SEM) utilizing the SmartPLS 4.0 software. Findings indicate that gamification exerts a beneficial influence on customer experience and customer brand engagement, subsequently affecting consumer purchasing decisions. Further, it is established that customer experience and customer brand engagement serve as mediators in the relationship between gamification and consumer purchasing decisions within Semarang City. Notably, customer brand engagement emerges as the foremost influential variable, succeeded by gamification, customer experience, and purchase decision.
Co-Authors Adinda Sekar Ramdhani Affandi, Kevin Carollan Alayka Hardandy Dinata, Alayka Hardandy Albin Reyhan Nur Wiyanto Ari Wibawa Budi Santosa Arista, Desi Aulia Rahman Azka, Muhammad Irfan Bambang Sri Waluyo Belgis Novel, Belgis Berliana Cahyaran Dian Mutiara Saputri, Dian Mutiara Dyah Adhisti Pastikarani, Dyah Adhisti E Desi Arista Frendy Prasetya Hestyani, Andriana Dwi Hidayat, Yahya Nuur Ika Agustina Rahmasari, Ika Agustina Ikhlas, Disa Insanul Imroatul Khasanah Kudadiri, Diana Rose Made Ayu Ayu Hosananing Pangesti, Made Ayu Ayu Hosananing Melita, Shelli Mochammad Ilham Fachmi, Mochammad Ilham Muhammad Hanif Nadia Nailil Ulya, Nadia Nailil Nanda Putri Prameswari Nastiti, Aridara Niar Andini, Niar Nur Hidayati Nuri Mahdi Arsyanti, Nuri Mahdi Nyarmiati, Nyarmiati Praditya, Avianto Dimas Pramanawati, Felyna Pratama, Reza Akbar Puspita, Dinda Ayu Puspitasari, Sisca Willy Putri, Anindya Dwiana Rachma Ananti, Dian Laksmi Ramdhani, Adinda Sekar Resti Rahmadani Roza Azizah Primatika, Roza Azizah Satriyo, Guntur Adi Shandy Ibnu Zakaria Sri Pujiyanto Sudaryanto, Chandra Widi Yoestini Yoestini Yogi Wibisana, Yogi Yuwandha Anggia Putri