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All Journal Jurnal Bisnis dan Pembangunan Jurnal Pengabdian Eksplorasi Humaniora Journal of Business Transformation and Strategy Jurnal Bisnis dan Pembangunan Smart Business Journal
Saladin Ghalib
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah (Studi Pada Nasabah Kredit KUR Bank Kalsel KCP Kayutangi) Muhammad Aditya Perdana Putra Mauliansyah; Saladin Ghalib
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/r4nzv480

Abstract

Abstract: In order to achieve stable and sustainable economic growth. In the banking world, customer satisfaction is one proof that the bank has been able to compete in providing excellent service to every customer. The sampling method used is incidental sampling, with a sampling technique based on chance, namely anyone who is in The sample of this study is KUR Credit customers at Bank Kalsel KCP Kayutangi as many as 48 people who have made a credit agreement in 2022. The data collection method used is a questionnaire. The data analysis method in this study is validity test, reliability test, classical assumption test, F test and t test. The results of this study indicate that the variables of reliability, responsiveness, assurance, empathy and physical evidence partially and simultaneously have a significant influence on KUR customer satisfaction at Bank Kalsel KCP Kayutangi.   Keywords: Reliability, Responsiveness, Assurance, Empathy, Tangibles, Satisfaction
Pengaruh Brand Positioning dan Brand Equity terhadap Keputusan Pembelian Burger Bangor Kandangan M. Salahuddin; Saladin Ghalib
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i2.87

Abstract

Abstract: One of the fast food restaurants which is a local Indonesian product is Burger Bangor which is the people's burger choice. This research shows the influence of brand positioning and brand equity on purchasing decisions for the Bangor Kandangan Burger.The research location chosen was Burger Bangor Kandangan. The total sample used was 80 respondents. A questionnaire was chosen as a research instrument to collect data and multiple linear regression analysis was used for hypothesis testing. This research results show that brand positioning has a significant effect on consumer purchasing decisions. Brand equity has a significant influence on consumer purchasing decisions. Brand Positioning and Brand Equity have a significant influence simultaneously on purchasing decisions for the Bangor Kandangan Burger
Preferensi Konsumen Atas Atribut Aplikasi Mobile Banking Bank Syariah Indonesia Menggunakan Analisis Konjoin Septiana Ulfah; Saladin Ghalib
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i2.92

Abstract

Abstract: The approach used in this research is to use quantitative research regarding the analysis of the influence of service quality, location, product quality and price on consumer repurchase interest at Depo Gemilang. Banjarmasin City With a population of all buyers or customers who buy building materials at the Gemilang Depot, Banjarmasin City. The research results show that service quality has a significant positive effect on consumer repurchase interest and product quality has a significant positive effect on consumer repurchase interest
The Influence of the Physical and Non-Physical Work Environment on Employee Job Satisfaction at PT Talenta Bumi in Barito Kuala Regency Nina Anggiri Yani; Fitriyadi; Saladin Ghalib; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.118

Abstract

This study aims to determine and examine the effect of Physical Work Environment and Non-Physical on Employee Job Satisfaction at PT TALENTA BUMI in Barito Kuala District. This study used a quantitative approach with a sample of 113 respondents with data collection techniques using questionnaires and data analysis using multiple linear regression with the help of SPSS Statistics version 26. The results showed that physical work environment had a significant effect on employee job satisfaction and non-physical work environment had a significant effect on employee job satisfaction. The variable of physical work environment and non-physical together had a significant effect on employee job satisfaction
PENGARUH GRATIS ONGKIR DAN ONLINE CUSTOMER REVIEWS TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN FACETOLOGY DI MARKETPLACE SHOPEE Aulia Purnamasari; Setio Utomo; Saladin Ghalib; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the partial and joint effects of Free Shipping and Online Customer Reviews on consumers’ purchase decisions regarding Facetology Sunscreen on the Shopee marketplace. The study employed a quantitative approach with an explanatory research design and involved a sample of 96 respondents selected through purposive sampling. Data were collected by distributing questionnaires directly to respondents, and hypothesis testing was carried out using multiple linear regression analysis with the assistance of SPSS version 25.0. The findings indicate that Free Shipping has a significant partial influence on purchase decisions for Facetology Sunscreen on Shopee. Similarly, Online Customer Reviews show a significant partial effect on consumers’ purchase decisions. Furthermore, both Free Shipping and Online Customer Reviews simultaneously exert a significant and moderately strong influence on purchase decisions for Facetology Sunscreen on the Shopee marketplace.
Co-Authors Achmad Mustofa Nur Aulia Purnamasari Auliana Enti Arnas Fatimah Fitriyadi Fitriyadi Fitriyadi IRWANSYAH Ivan Fathurois Azis M. Hasanur Arifin M. Salahuddin Maryono Maryono Mohamad Nuhnaradita Saleh Muhammad Aditya Perdana Putra Mauliansyah Muhammad Agus Muljanto Nina Anggiri Yani Noor Hidayati Novia Nour Halisa Novita Dewi NURUL WAHYUNI Riski Muslim Hidayat Septiana Ulfah Setio Utomo Siti Rusidah Sugiharto Suyatno Suyatno