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All Journal Jurnal Bisnis dan Pembangunan Jurnal Pengabdian Eksplorasi Humaniora Journal of Business Transformation and Strategy Jurnal Bisnis dan Pembangunan
Saladin Ghalib
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah (Studi Pada Nasabah Kredit KUR Bank Kalsel KCP Kayutangi) Muhammad Aditya Perdana Putra Mauliansyah; Saladin Ghalib
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/r4nzv480

Abstract

Abstract: In order to achieve stable and sustainable economic growth. In the banking world, customer satisfaction is one proof that the bank has been able to compete in providing excellent service to every customer. The sampling method used is incidental sampling, with a sampling technique based on chance, namely anyone who is in The sample of this study is KUR Credit customers at Bank Kalsel KCP Kayutangi as many as 48 people who have made a credit agreement in 2022. The data collection method used is a questionnaire. The data analysis method in this study is validity test, reliability test, classical assumption test, F test and t test. The results of this study indicate that the variables of reliability, responsiveness, assurance, empathy and physical evidence partially and simultaneously have a significant influence on KUR customer satisfaction at Bank Kalsel KCP Kayutangi.   Keywords: Reliability, Responsiveness, Assurance, Empathy, Tangibles, Satisfaction
Pengaruh Brand Positioning dan Brand Equity terhadap Keputusan Pembelian Burger Bangor Kandangan M. Salahuddin; Saladin Ghalib
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i2.87

Abstract

Abstract: One of the fast food restaurants which is a local Indonesian product is Burger Bangor which is the people's burger choice. This research shows the influence of brand positioning and brand equity on purchasing decisions for the Bangor Kandangan Burger.The research location chosen was Burger Bangor Kandangan. The total sample used was 80 respondents. A questionnaire was chosen as a research instrument to collect data and multiple linear regression analysis was used for hypothesis testing. This research results show that brand positioning has a significant effect on consumer purchasing decisions. Brand equity has a significant influence on consumer purchasing decisions. Brand Positioning and Brand Equity have a significant influence simultaneously on purchasing decisions for the Bangor Kandangan Burger
Preferensi Konsumen Atas Atribut Aplikasi Mobile Banking Bank Syariah Indonesia Menggunakan Analisis Konjoin Septiana Ulfah; Saladin Ghalib
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i2.92

Abstract

Abstract: The approach used in this research is to use quantitative research regarding the analysis of the influence of service quality, location, product quality and price on consumer repurchase interest at Depo Gemilang. Banjarmasin City With a population of all buyers or customers who buy building materials at the Gemilang Depot, Banjarmasin City. The research results show that service quality has a significant positive effect on consumer repurchase interest and product quality has a significant positive effect on consumer repurchase interest
Co-Authors Achmad Mustofa Nur Auliana Enti Arnas Fatimah Fitriyadi Fitriyadi Fitriyadi IRWANSYAH Ivan Fathurois Azis M. Hasanur Arifin M. Salahuddin Maryono Maryono Mohamad Nuhnaradita Saleh Muhammad Aditya Perdana Putra Mauliansyah Muhammad Agus Muljanto Noor Hidayati Novia Nour Halisa Novita Dewi NURUL WAHYUNI Riski Muslim Hidayat Septiana Ulfah Setio Utomo Siti Rusidah Sugiharto Suyatno Suyatno