Article Per Year (5 Year)
p-Index From 2021 - 2026
5.921
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Social Science and Business GEMA EKONOMI Gema Wiralodra The Journal of Society and Media Journal of Enterprise and Development (JED) Journal of Strategic and Global Studies Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Formosa Journal of Sustainable Research (FJSR) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Journal of Islamic Economics Lariba Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Equilibrium: Jurnal Ekonomi Syariah Jurnal Penelitian Pendidikan Indonesia Management Analysis Journal
Nurdin Sobari
Universitas Indonesia
Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Social media influencers: effects of followers' behavior and response to influencers Anugerah Trisatryo; Nurdin Sobari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243720

Abstract

Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of intentions to follow beauty influencer accounts, imitate the lifestyle of beauty influencers, and recommend beauty influencers. Researchers use quantitative method. The targeted respondents are Generation Z and millennial individuals in Indonesia who are over 18 years old and follow at least one influencer on Instagram. The minimum sample desired for this study was 260 respondents. Data analysis is carried out using the Partial Least Square-Structural Equation Model (PLS-SEM) method. The results showed that product-influencer compatibility has a positive influence on followers' perceptions of ad posts, followers' perceptions of the credibility of influencers, and influencers themselves. The perception of ad posts also has a positive influence on followers' perception of influencers' credibility and perceptions of follower behavior toward influencers. Likewise, the credibility of influencers has a positive influence on follower behavior towards influencers and followers' intentions to keep following accounts, imitating influencers, and recommending influencers to others. The behavior of followers towards influencers has a positive effect on the intention of followers to keep following accounts, imitating influencers, and recommending influencers to others.
Halal Destinations Brand Equity: Impacts on Tourist Motivation and Travel Revisit Intention in Indonesia Sasmitawidjaja, Vinesya; Sobari, Nurdin
IQTISHADIA Vol 18, No 2 (2025): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v18i2.31452

Abstract

The purpose of this study is to determine how the brand equity of Indonesia's ten halal destinations affects tourists' motivation and intention to revisit. Grounded in the Theory of Planned Behavior (TPB) and the Islamic marketing framework, this study integrates both behavioral and spiritual dimensions to explain tourist decision-making in halal destinations. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2.9 as the analytical tool. Data were collected from 413 valid responses of domestic tourists from Generations X and Y (aged 27–56) who had visited at least one of Indonesia’s halal destinations in the last five years. Purposive sampling was used to ensure respondents met the halal travel criteria. The results revealed that perceived quality, value, and loyalty of halal destinations positively and significantly affect halal destination brand equity, while awareness and image have insignificant effects. Furthermore, halal destination brand equity significantly influences tourist motivation and intention to revisit, confirming its mediating role between destination attributes and behavioral outcomes. The novelty of this research lies in integrating Islamic values, such as ihsan (service excellence) and tayyib (goodness), into the halal destination brand equity framework, thereby offering a holistic understanding of spiritual–behavioral alignment. The findings provide theoretical and managerial implications for strengthening Indonesia’s position as a leading global halal tourism destination.
The Role of Online and Service Experiences in Enhancing Guest Satisfaction: A Case Study of Bali's Hospitality Industry Ida Ayu Bellivia Nareswari; Nurdin Sobari
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12134

Abstract

Purpose: This study aims to examine the relationships between online experience, service experience, and guest satisfaction in the context of five-star hotels in Bali, Indonesia, with a focus on domestic tourists.Method: A quantitative research approach was utilized, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were gathered through an online questionnaire distributed to 245 respondents who had stayed at a five-star hotel in Bali within the past 10 months. The questionnaire assessed variables such as online experience, service experience, and guest satisfaction using Likert-scale indicators.Result: The analysis revealed that online experience has a significant influence on both service experience and guest satisfaction. Additionally, service experience was found to significantly affect guest satisfaction. These findings underscore the critical role of digital interactions and high-quality service in shaping customer perceptions and fostering loyalty.Practical Implications for Economic Growth and Development: This study offers valuable insights for hotel management on enhancing digital platforms and improving service quality to elevate customer satisfaction and loyalty. By prioritizing seamless online and offline experiences, hotels can gain a competitive edge in Bali’s highly competitive hospitality market while contributing to the growth of the local tourism economy. Furthermore, these findings provide recommendations for policymakers to support digital transformation strategies in the hospitality sector, promoting sustainable tourism growth in Indonesia.
The Determinants of Intention to Adopt Islamic Financial Technology in Indonesia Pardiansyah, Elif; Sobari, Nurdin; Usman, Hardius
EQUILIBRIUM Vol 10, No 2 (2022): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v10i2.16539

Abstract

This study analyses the factors determining the intention to adopt Islamic financial technology for Muslim users in Indonesia. This study uses a quantitative approach to analyze the determinant of intention to adopt Islamic fintech. The analysis was carried out using Structural Equation Modeling (SEM) with the SmartPLS application tool to examine the relationship between variables in the model. 205 respondents were selected through a purposive sampling technique to get Muslim respondents in Jabodetabek and Bandung who had used fintech applications but had not used sharia fintech. The results showed that the determinant of intention to use Islamic fintech is positively and significantly influenced by Perceived Usefulness (PU) and attitude (A). Meanwhile, perceived ease of use (PEOU), trust (T), and religiosity (R) have a positive but not significant effect on the intention to use (ITU) Islamic fintech. Indirectly, perceived ease of use and trust has a positive and significant effect on the intention to use Islamic fintech through perceived usefulness (PU) and attitude variables; perceived usefulness (PU) and religiosity (R) have a positive and significant effect on the intention to use Islamic fintech through attitude.
Assessment of Factors Influencing Consumer Green Purchase Intentions Towards Home Appliance Products in Indonesia Using the Extended Theory of Planned Behavior Hardian Reza Dharmayanda; Nurdin Sobari
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1355

Abstract

Indonesia is experiencing significant economic growth, increasing consumer demand for home appliances, but it impacts the environment. Thus, manufacturers, regulators, and marketers need valuable insights into understanding how to effectively target environmentally conscious consumers in Indonesia. This study aims to establish a comprehensive framework utilizing the Extended Theory of Planned Behavior (TPB) to assess the determinants influencing Indonesian consumers' purchase intentions toward environmentally friendly home appliance products in Indonesia. The research analyzes the impact of eco-innovation, green products, environmental concerns, knowledge, and perceived value and risks associated with green products. This study adopts an empirical research design and gathers data using a quantitative methodology via survey questionnaires from 280 respondents. The robustness of the research is further enhanced by using structural Equation Modeling (SEM) to validate the proposed research framework and test various hypotheses concerning the relationships between the identified factors and green purchase intentions. This section will summarize the key results of the research, such as the most significant determinants of purchase intentions and the strength of the mediating effects between green trust and consumer attitude. This indicates that several variables, such as environmental concern, eco-innovation, and green perceived value, have contrasting results from preliminary assumptions based on references. Also, attitude is important as a mediating variable rather than green trust to influence consumer purchase intentions toward green home appliance products.
The Effect Of Social Media Marketing On Customer Purchase Intention : The Case Of Vidio As Video Streaming Platform Insan Ariandanu Sufajar; Nurdin Sobari
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1361

Abstract

Active social media users in Indonesia have increased in 2022. Consequently, several companies, including Vidio, are leveraging to use social media as a tool for their marketing activities, specifically to influence customers' intention to buy their products. This study aims to analyze the influence of social media marketing on customer’s purchase intentions through Customer Equity Drivers and Customer Inspiration as a mediating variable on the Vidio Brand as a Video Streaming Platform. The data was collected from 200 respondents who had not previously purchased a product from Vidio. The data was analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. The Findings show that social media marketing activities have significantly influenced all drivers of customer equity and customer inspiration. But the two drivers of customer equity, namely value equity and brand equity, do not significantly influence customer purchase intentions; customer inspiration variables significantly influence purchase intentions; and social media marketing activities do not have a significant effect on direct purchase intentions.
The Role of Habit and Perceived Usefulness on the Continuance Intention of Subscription Video on Demand Services in Indonesia Elisabet Patrisia Mangunsong; Nurdin Sobari
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1704

Abstract

In the midst of the rising popularity of Subscription Video On Demand (SVOD), the industry faces significant challenges. The high churn rate and the abundance of competitors in the SVOD industry necessitate that service providers develop strategies to maintain consumer interest. Consumers who significantly contribute to the high churn rate are Generation Y and Generation Z, also known as digital natives. This study aims to analyze how factors within the Expectancy Confirmation Model can influence the Continuance Intention of SVOD users. This descriptive study employs a cross- sectional design. The respondents of this study consist of 159 active SVOD users. The findings reveal that confirmation and individual mobility significantly influence perceived usefulness. Additionally, confirmation, perceived usefulness, and perceived enjoyment significantly affect satisfaction. Furthermore, satisfaction, perceived usefulness, and habit are significant predictors of continuance intention. However, the influence of individual mobility and perceived enjoyment on continuance intention is not significant. Practically, this study provides insights for SVOD service providers to develop marketing strategies that enhance consumer habit and satisfaction. Academically, this study combines two models from previous researchs making the model and variables used more comprehensive in explaining the predictors of continuance intention.
Examining the Impact of Food Quality and the Role of Lovemarks on Brand Loyalty: Case of Coffee Shop In Indonesia Markus Calvin Manalu; Nurdin Sobari
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7465

Abstract

The increasing popularity of local coffee has led to a rise in the consumption of local coffee and the expansion of local coffee shop chains. This trend is particularly evident in Indonesia, where coffee drinking has become an ingrained cultural practice, contributing to the growth in local coffee consumption and production. This study concentrates on a leading Indonesian local coffee shop chain that has seen substantial expansion across Southeast Asia. The aim of this research is to examine the impact of food quality and the influence of lovemarks on customer brand loyalty in a prominent Indonesian coffee shop. Data for this study was gathered from 260 individuals who had consumed coffee in the previous month. The research utilized Structural Equation Modeling (SEM) through SmartPLS software for data analysis. The findings indicate that lovemarks, encompassing brand love and brand respect, positively influence brand loyalty. Additionally, factors such as healthiness, customization, price fairness, and intimacy are positively correlated with brand loyalty. Elements like healthiness, mystery, sensuality, and intimacy are positively associated with brand love. Trust, reputation, and performance positively impact brand respect. Furthermore, aspects such as hygiene and nutrition disclosure positively influence food healthiness.
The influence of behavioral intention, facilitating condition, and habit on use behavioral of QRIS: a study on mobile banking services Nadia Anisa Putri Wibowo; Nurdin Sobari
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.482

Abstract

During the Covid-19 pandemic, banking services began to switch to digital services such as Quick Response Code Indonesia Standard (QRIS) services. This study analyse the influence of behavioural intention associated with acceptance and use of technology on use behaviour of QRIS mobile banking services. This study used a modification of Theory of Acceptance and Use of Technology (meta-UTAUT) with the main variables being Hedonic Motivation, Performance Expectancy, Social Influence, Trust, Attitude, Facilitating Condition, Habit, and Behavioural Intention. This study applied a convenience sampling from the non-probability sampling approach with data collected online to bank customers in Indonesia. Data processing uses Structural Equation Modelling (SEM) by carrying out the stages of measuring and testing the proposed hypotheses. Based on the results of the analysis it was found that performance expectancy, social influence and attitude proved to have a significant positive influence on behavioural intention. Facilitating conditions have a significant positive effect on use behaviour. From the results of the study it can be concluded that behavioural intentions and usage behaviour related to QRIS in mobile banking services can be influenced by factors related to social influence, and user needs, and are strongly supported by performance expectations and conditions that facilitate QRIS in mobile banking services. This study contributes to the literature by identifying the behavioural intention to contribute the development QRIS in mobile banking in Indonesia.
Intention to Use Livin' Auto (Digital Vehicle Financing) in Mobile Banking Super-Apps: Integrating Technology Acceptance Model and IS Success Model Ruditya Pamungkas; Nurdin Sobari
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.709

Abstract

Background: Digital banking transformation has driven mobile banking toward the super-app concept integrating diverse financial services within a single platform. Bank Mandiri's Livin' Auto feature offers digital vehicle financing services; however, adoption remains suboptimal despite a rapidly growing mobile banking user base. Objective: This study analyzes the determinants of users' intention to use Livin' Auto (a digital vehicle financing service within Livin' by Mandiri) by integrating the Technology Acceptance Model (TAM) and the Information Systems Success Model (IS Success Model). Methods: A quantitative methodology utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was implemented. Data were gathered through online surveys administered to 200 participants, who were chosen through purposive sampling from among Livin' by Mandiri users familiar with the Livin' Auto feature. Results: Interactivity, process completeness, technological service innovation, perceived ease of use (PEOU), and perceived usefulness (PU) were found to be significant predictors of the intention to use. Among these, perceived usefulness was identified as the most influential predictor (β = 0.412, t = 5.213, p < 0.01), whereas service diversity did not demonstrate a significant impact on either PEOU or PU. Conclusion: This study extends TAM and IS Success Model by validating their applicability in super-app-based digital vehicle financing contexts. The findings confirm that perceived usefulness and ease of use are primary adoption drivers, offering empirical insights for digital banking strategy in Indonesia.
Co-Authors Ade Fajar Adhitya, Reza Andrea Theresia Manullang Anugerah Trisatryo Ayub Dwi Pranata Junus Dewantoro, Faishal Zuhair Bimo Elevita Yuliati Elisabet Patrisia Mangunsong Fadhli Wiryanto Fajar, Ade Fajrin Rimadhyani Firdaus Firdauz, Dimas Lazuardy Gasong, Rosi Aprianti Hardian Reza Dharmayanda Hardius Usman Herlitah Herlitah, Herlitah Ida Ayu Bellivia Nareswari Insan Ariandanu Sufajar Lulu Puspita Anggraini Markus Calvin Manalu Mufti, Ridho Nadia Anisa Putri Wibowo Nareswari, Ida Ayu Bellivia Nova Rini Nur Fatwa, Nur Nurasti, Anandita Nurul Huda Pardiansyah, Elif Prasetyo, Salsabil Dwi Kusuma Prijono Tjiptoherijanto Radissa Maharani Rifelly Dewi Astuti Risanti, Dinda Wahyu Roby Chairon Djasmy Ruditya Pamungkas Ruslan Prijadi Sarah Sarah Sasmitawidjaja, Vinesya Sheila Annisa Siregar, Jihan Luthfiyyah Subroto, Athor Suwandi, Indra Swara Hati Nurani Taufiq, Muhammad Fernanda Tengku Ezni Balqiah Trisatryo, Anugerah Ucu Musahidah Wibawati, Roemy Asri Suasti Yudhistira Qasthari Putra Zhafira Azka Alifa