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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Social Science and Business GEMA EKONOMI Gema Wiralodra The Journal of Society and Media Journal of Enterprise and Development (JED) Journal of Strategic and Global Studies Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Formosa Journal of Sustainable Research (FJSR) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Journal of Islamic Economics Lariba Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Equilibrium: Jurnal Ekonomi Syariah Jurnal Penelitian Pendidikan Indonesia Management Analysis Journal
Nurdin Sobari
Universitas Indonesia
Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

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Examining the Impact of Food Quality and the Role of Lovemarks on Brand Loyalty: Case of Coffee Shop In Indonesia Markus Calvin Manalu; Nurdin Sobari
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7465

Abstract

The increasing popularity of local coffee has led to a rise in the consumption of local coffee and the expansion of local coffee shop chains. This trend is particularly evident in Indonesia, where coffee drinking has become an ingrained cultural practice, contributing to the growth in local coffee consumption and production. This study concentrates on a leading Indonesian local coffee shop chain that has seen substantial expansion across Southeast Asia. The aim of this research is to examine the impact of food quality and the influence of lovemarks on customer brand loyalty in a prominent Indonesian coffee shop. Data for this study was gathered from 260 individuals who had consumed coffee in the previous month. The research utilized Structural Equation Modeling (SEM) through SmartPLS software for data analysis. The findings indicate that lovemarks, encompassing brand love and brand respect, positively influence brand loyalty. Additionally, factors such as healthiness, customization, price fairness, and intimacy are positively correlated with brand loyalty. Elements like healthiness, mystery, sensuality, and intimacy are positively associated with brand love. Trust, reputation, and performance positively impact brand respect. Furthermore, aspects such as hygiene and nutrition disclosure positively influence food healthiness.
The Implications of Religiosity and Complementary Determinants on the Repurchase Intention of Halal-Certified Food in Indonesia 2024 Siregar, Jihan Luthfiyyah; Sobari, Nurdin
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript Type: Research Article. Research Aims: This study applies the Theory of Planned Behavior (TPB) framework to examine the impact of religiosity on repurchase intentions for halal-certified food, incorporating factors such as subjective norms, awareness, trust, halal knowledge, halal certification, and perceived behavioral control. Design/Methodology/Approach: Data were collected from 472 respondents through a purposive sampling survey in Indonesia, and analyzed using Structural Equation Modeling (SEM) with SmartPLS v.3.2.9. Research Findings: A total of 20 hypotheses were tested. The findings reveal that religiosity influences the mediators—halal knowledge, halal certification, subjective norms, and perceived behavioral control—which, in turn, shape attitudes and stimulate repurchase intentions. These four mediation paths are confirmed as integral to the underlying mechanism. However, the direct effects of trust and awareness on attitude, as well as their mediation paths, were not supported. Theoretical Contribution/Originality: The research expands the TPB by incorporating halal knowledge and certification as complementer determinants influencing repurchase intentions, offering a more comprehensive view of consumer behavior in the halal food sector in Indonesia. Practitioner/Policy Implication: Marketers and business owners selling halal-certified food should focus on educating and building trust, leveraging social influence, ensuring easy accessibility and competitive pricing, and differentiating while fostering emotional connections. Research Limitation/Implications: The study’s limitations include its focus on Indonesian Gen Z and millennial Muslims, which may restrict generalizability to other populations and regions, particularly given the predominantly female sample. Additionally, while the research centers on halal-certified food, other halal industries remain unexplored. Moreover, the study focuses on variables such as religiosity, awareness, and attitude, without addressing economic, marketing, or experiential factors. The survey method may also introduce response bias. Future research should broaden the demographic scope, include additional relevant variables, and adopt mixed methods to offer a more comprehensive understanding of consumer behavior in the halal market. Keywords: Halal certification, halal knowledge, religiosity, repurchase intention, TPB.
STARBUCKS INDONESIA'S BREWING CONTROVERSY : EXPLORING THE CONSUMER BEHAVIOUR AND PRODUCT PERCEPTION IN THE SHADOW OF THE ISRAELI-PALESTINIAN CONFLICT Gasong, Rosi Aprianti; Sobari, Nurdin
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4631

Abstract

The main objective of this study is to examine how the role and influence of religiosity, consumer animosity and consumer ethnocentrism on the assessment of Starbucks Indonesia products that affect consumer purchasing behavior after the Israeli-Palestinian conflict broke out again in October 2023. Considering Indonesia is the biggest country with Muslim population in the world, how will it react to such a global brand, the biggest coffee corporation in the world and what drives them. The research using quantitative method with validated questionnaires derived from literature is used for data collection. Data were collected from 250 respondents Starbucks Indonesia consumers who are Muslims. This research using the Structural Equation Modeling (SEM) method with a focus on Partial Least Squares (PLS) for framework analysis. The study attempts to add value and give comprehensive details to the existing literature on consumer behavior, especially the role of religiosity, animosity, and ethnocentrism among consumers in Indonesia. The research emphasizes the importance of understanding consumer behavior in diverse cultural contexts and aims to guide brand managers in developing targeted strategies to navigate potential challenges arising from religiously motivated consumer sentiments in the aftermath of the Israeli-Palestinian conflict. The practical implications suggest that brand managers should adopt nuanced marketing strategies in conflict-affected regions, recognizing the diverse consumer sentiments and tailoring campaigns accordingly. Effective communication and CSR initiatives are crucial for maintaining brand loyalty and trust, with a focus on community engagement and interfaith projects. Additionally, ongoing research and feedback mechanisms are essential to monitor and adapt to the changing consumer sentiments in these regions.
Impact of marketing communication mix towards image, brand awareness, and costumers decision to choose Islamic insurance Fajar, Ade; Sobari, Nurdin; Usman, Hardius
Journal of Islamic Economics Lariba Vol. 4 No. 2 (2018)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol4.iss2.art5

Abstract

This study aims to determine the effect of marketing communication mix on brand image and brand awareness and its implication on the consumer decision to choose sharia insurance. This research is descriptive by using quantitative approach method and also supported by qualitative data. Data analysis method used in this research is SEM (Structural Equation Modeling). Respondents in this study are sharia life insurance customer in Jakarta, Bogor, Depok, Tanggerang, and Bekasi with a sample of 160 people. The result of the research shows that marketing communication mixes influence to brand image, marketing communication mix influence to brand awareness, marketing communication mix does not affect consumer decision to choose sharia insurance, brand image influence to consumer decision to accept sharia insurance, and brand awareness influence to consumer decision sharia insurance.
Urban Art Infusion: Pengaruh Estetika Terhadap Evaluasi Produk Dan Niat Membeli Adhitya, Reza; Sobari, Nurdin
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2986

Abstract

In light of the pandemic, there has been a shift in consumer behavior towards online services, particularly food delivery. It is crucial for business professionals to develop a strategy that helps them stand out, especially in the context of cloud kitchens. By incorporating artistic elements, particularly urban art, into the design of packaging, businesses have the potential to receive favorable evaluations from consumers and increase their intention to make purchases. This research study applies the SOR framework, utilizing artwork type and the artist's name as a stimulus. It examines how consumers perceive the product's aesthetics and luxury, as well as their evaluation of the product and intention to make a purchase as responses. The results of experimental research using the SEM method prove the effect of art infusion, which is fully mediated by the perception of luxury and aesthetics simultaneously except for fine art. However, the use of the artist's name does not have a significant effect. The results of the experiment, conducted using the SEM method, confirm the impact of art infusion effect, which is fully mediated by perceptions of luxury and aesthetics. This study paves the way for future researchers to explore the role of urban art in the realm of commerce. While understanding consumer behavior can offer a competitive edge to businesses, the inclusion of art infusion can immediately generate financial value.
Effect of Omnichannel Implementation on Service Quality, Customer Satisfaction, and Perceived Value in Indonesian Restaurant Yudhistira Qasthari Putra; Nurdin Sobari
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.108

Abstract

Omnichannel in restaurants provides ordering methods through various integrated channels. Customers can place orders using an online platform without waiting for a waiter from a restaurant to help them. Through this method, customers can order food and choose a payment method that affects the customer experience. The research aims to see the effect of omnichannel implementation on consumer behavior in restaurants. The research will examine the relationship between omnichannel implementation and three variables, namely service quality, perceived value, and customer satisfaction. The research method used is quantitative with SEM used to see the relationship between the variables of the study. With this research, it is hoped that knowledge about omnichannel can be better understood academically and practically and that omnichannel can be applied optimally so that it can provide benefits for both business and customers. From the research conducted, it was found that omnichannel influences service quality, perceived value, and customer satisfaction both directly and indirectly. Good omnichannel implementation in restaurants is needed to support the improvement of services that can be offered by restaurants to customers. This research concludes that the application of omnichannel can improve service quality, perceived value, and customer satisfaction in restaurants in Indonesia. Keywords: omnichannel, restaurant, service quality, customer satisfaction, perceived value
The Role of Hedonic Motivation As The Mediator In The Effect of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention on Generation Z Nurasti, Anandita; Sobari, Nurdin
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript Type: Research Paper Research Aims: To analyze how demand, convenience, interactivity, and playfulness in short videos influence perceived enjoyment, which in turn affects hedonic motivation and impulsive repurchase intentions, both directly and indirectly.Design/Methodology/Approach: This study used quantitative research with 278 respondents, analyzed using structural equation modeling (SEM). Research Findings: Demand, convenience, and playfulness significantly enhance perceived enjoyment, while interactivity does not. Perceived enjoyment positively influences hedonic motivation, which partially mediates its effect on impulsive repurchase intention.Theoritical Contribution/Originality: This study reveals that stimuli in short video endorsements, including demand, convenience, and playfulness, significantly boost perceived enjoyment and hedonic motivation in Generation Z, influencing impulsive repurchase intentions, particularly among female consumers.Practitioner/Policy Implication: Short videos fail to capture the interactions between influencers and audiences, so brands should be cautious when using them to boost consumer loyalty. For Generation Z, impulse repurchase intention is more influenced by the short video format than by hedonic motivation, highlighting the importance of playfulness. This research offers brands valuable insights for using short videos as a promotional strategy.Research Limitation/Implications: Interactivity in short videos differs from live streaming, and the specific clothing brand used is unidentifiable, raising concerns about respondents' brand recall. Additionally, the pre-test lacked confirmatory factor analysis (CFA), did not validate wording, and removed indicators without justification. Keywords: demand, convenience, interactivity, playfulness, perceived enjoyment, hedonic motivation, impulsive repurchase intention, short video, Generation Z.
The SMEs Funding Decisions through the Islamic Equity Crowdfunding Platform Herlitah, Herlitah; Huda, Nurul; Prijadi, Ruslan; Sobari, Nurdin; Fatwa, Nur
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 11 No. 01 (2023): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.011.1.3

Abstract

Islamic Equity Crowdfunding is currently an alternative sharia-based financing for SMEs. In Indonesia, the Islamic Equity Crowdfunding platform began to appear in 2021, and has been growing until now. The purpose of this study is to analyze the factors that influence the funding decision of SMEs in the Halal Food Industry through the Islamic Equity Crowdfunding platform. Data was collected from SMEs in Indonesia by surveying 200 respondents, namely businesses in halal food. In this study the data obtained will be analyzed using the partial least squares technique which refers to the theory of planned behavior. The results showed that the decision of SMEs in seeking funding through Islamic Equity Crowdfunding was influenced by Subjective Norms, Perceived Behavioral Control, Product Knowledge, and Religiosity, but Intention was not influenced by Attitude.
Inertia and Switching Intention Analysis of Muslim Customers to Switch to Sharia Banks in Indonesia Suwandi, Indra; Sobari, Nurdin
Journal of Strategic and Global Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

Abstract Purpose – The fact that the roles of Conventional Banking are still far dominant than Sharia Banking and keep growing show that most Muslims in Indonesia are inert to Conventional Banking. Unfortunately, research on this subject is very limited. This study aims to analyze the Inertia on Conventional Banking, and Intention to Switch to Sharia Banking of Muslim Customers. Design/methodology/approach – This is a quantitative research. Six antecedents of customer Inertia have been identified i.e.: Knowledge, Confusion, Similaritiy, Switching Costs, Satisfaction, and Religious Norms; and two antecedents of Switching Intention i.e.: Inertia and Satisfaction. 315 data from online survey were analyzed using SEM with the LISREL program, and Friedman Test with the PASW Statistics. Findings – That Knowledge and Similarities have significant negative effect; Confusion and Switching Costs have significant positive effect on customer Inertia; while Satisfaction and Religious Norms have no significant effect. Then that customer Inertia and Satisfaction have negative effect significantly on Switching Intention. Another important findings, there are significant difference of the levels of the customer Inertia, Satisfaction and Switching Intention indicators. Research limitations – provided. Practical implications – The findings are critical because provide clear directions for Sharia Banking in formulating the effective and efficient development strategy. Originality/value – This is a little of research which analyzes the inertia and intention to switch to Sharia Banking of Muslim customers in Indonesia completely. Type of paper – Research Article.
The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Yuliati, Elevita; Balqiah, Tengku Ezni; Sobari, Nurdin; Astuti, Rifelly Dewi
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.4

Abstract

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.
Co-Authors Ade Fajar Adhitya, Reza Andrea Theresia Manullang Anugerah Trisatryo Ayub Dwi Pranata Junus Dewantoro, Faishal Zuhair Bimo Elevita Yuliati Elisabet Patrisia Mangunsong Fadhli Wiryanto Fajar, Ade Fajrin Rimadhyani Firdaus Firdauz, Dimas Lazuardy Gasong, Rosi Aprianti Hardian Reza Dharmayanda Hardius Usman Herlitah Herlitah, Herlitah Ida Ayu Bellivia Nareswari Insan Ariandanu Sufajar Lulu Puspita Anggraini Markus Calvin Manalu Mufti, Ridho Nadia Anisa Putri Wibowo Nareswari, Ida Ayu Bellivia Nova Rini Nur Fatwa, Nur Nurasti, Anandita Nurul Huda Pardiansyah, Elif Prasetyo, Salsabil Dwi Kusuma Prijono Tjiptoherijanto Radissa Maharani Rifelly Dewi Astuti Risanti, Dinda Wahyu Roby Chairon Djasmy Ruditya Pamungkas Ruslan Prijadi Sarah Sarah Sasmitawidjaja, Vinesya Sheila Annisa Siregar, Jihan Luthfiyyah Subroto, Athor Suwandi, Indra Swara Hati Nurani Taufiq, Muhammad Fernanda Tengku Ezni Balqiah Trisatryo, Anugerah Ucu Musahidah Wibawati, Roemy Asri Suasti Yudhistira Qasthari Putra Zhafira Azka Alifa