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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Social Science and Business GEMA EKONOMI Gema Wiralodra The Journal of Society and Media Journal of Enterprise and Development (JED) Journal of Strategic and Global Studies Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Formosa Journal of Sustainable Research (FJSR) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Journal of Islamic Economics Lariba Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Penelitian Pendidikan Indonesia Management Analysis Journal
Nurdin Sobari
Universitas Indonesia
Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

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The The Developing Global Employability Competencies of Indonesian Seafarers for Enhanced End-User Acceptance through Brand Experiences Ayub Dwi Pranata Junus; Prijono Tjiptoherijanto; Nurdin Sobari; Athor Subroto
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.72904

Abstract

The growth of global demand for qualified Indonesian seafarer labor is a key issue in this study. This study aims to analyze the impact of global work competencies and the mediating role of sensory, behavioral, and intellectual experiences in accepting end users in crew management companies. The study involved 240 crew managers/supervisors who interacted with Indonesian seafarers. The analysis was carried out using the Partial Least Square-Structural Equation Method. Research findings show that global work competencies have a significant effect on end-user acceptance. Nonetheless, sensory experience does not mediate the relationship between global work competence and end-user acceptance. In contrast, behavioral and intellectual experience play a key role as mediators, with intellectual experience having a more prominent impact than behavioral experience in increasing end-user acceptance. The conclusion of this study emphasizes the importance of global work competence and intellectual experience in increasing end-user acceptance in the context of crew management. The implications of this research support the development of global work competency development strategies to improve service quality in the shipping industry.
Memetakan Publikasi Ilmiah tentang Penggunaan Media Sosial untuk Kampanye Politik: Analisis Bibliometric dengan Bibliometrix R-package Firdauz, Dimas Lazuardy; Sobari, Nurdin
The Journal of Society and Media Vol. 8 No. 1 (2024): Perspective on Digital Transformation in Public Service
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n1.p225-254

Abstract

The role of social media in political campaigns has been a significantly growing phenomenon over the past two decades. The proliferation of this new medium has prompted various evolving research questions aligning with the increasingly progressive practices of digitalizing political campaigning. Considering tracking advancements in this field, the study analyzes the publication trends and patterns in scholarly journals and conference proceedings about the utilization of social media in political campaigns from 2008 to 2023. Employing a qualitative science mapping approach, data are extracted from the Scopus database using keywords related to social media usage in political campaigns during the specified timeframe. Data analysis uses the recent science mapping R package called Bibliometrix, supplemented by network mapping visualization and keyword density analysis using VOSviewer. Findings reveal a notable increase in publications, with the United States emerging as the foremost contributor, demonstrating a more than eighty percent increase since 2011. Our study found that Information Communication and Society is the top publisher, and the University of California has the most institutional affiliations. Twitter is the most researched social media platform, and recent publications focus on using computation-based techniques like machine learning and natural language processing to study social media in political campaigns
Driving Factors of Loot Box Impulse Purchases on Indonesian FPS and Moba Generation Z Players Taufiq, Muhammad Fernanda; Sobari, Nurdin
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 5 : Al Qalam (September 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i5.2309

Abstract

The transition of the business model from games as a product to games as a service resulted in the birth of the microtransaction business model. In its development, microtransactions have given birth to many products, one of which is loot boxes. As a definition, a loot box is a gift box that can be redeemed to get random items and exclusive products from the game. This research was conducted with the aim of finding out the driving factors for impulsive purchases of loot boxes among Indonesian Generation Z FPS and MOBA video game players. This research is a survey research applied to 300 respondents who have specific criteria in the age range 18-25, especially MOBA and FPS players and have playing experience for one year or more. This research was conducted using the PLS-SEM method using SmartPLS 3.0. The research results show that the factors that influence impulsive loot box purchases and purchase intentions are perceived performance and functional value, self-control depletion, flow of experience, hedonic browsing, and social personalization attributes. It doesn't stop there, it turns out that price also has a moderating effect on intention to buy loot boxes. The price increase for loot boxes is in the range of Rp. 10,000 to Rp. 50,000 indicates a decrease in purchasing intentions based on the results of research that has been carried out.
Analyzing the Role of Apparel E-Retailer’s Brand Reputation in Moderating the Influence of Social Media Marketing and Electronic Word of Mouth Dewantoro, Faishal Zuhair Bimo; Nurdin Sobari
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.17077

Abstract

This study aims to explore how social media marketing (SMM) and electronic word of mouth (eWOM) influence consumers' online purchase intentions, considering the mediating role of conviction and the moderating role of e-retailer apparel brand reputation. Using a quantitative approach, the study collected primary data through a questionnaire distributed to 300 respondents familiar with the Erigo brand, employing random sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with Smart PLS software. The findings reveal that SMM significantly impacts conviction, while eWOM shows a positive but insignificant effect. Conviction has a positive but insignificant impact on online purchase intention (OPI), though it mediates the effect of SMM on OPI. However, conviction does not significantly mediate the relationship between eWOM and OPI. SMM and eWOM have direct significant effects on OPI, with brand reputation moderating the influence of SMM and eWOM on OPI through conviction. This research offers valuable insights for decision-makers, particularly in leveraging social media marketing and eWOM strategies to optimize business effectiveness and efficiency. Startup companies in the digital industry can benefit from these strategies by considering conviction and brand reputation as critical factors. Limitations include the relatively small respondent pool of 300 and the need for broader population analysis and deeper exploration of blue ocean strategies for startups.
Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions Prasetyo, Salsabil Dwi Kusuma; Sobari, Nurdin
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 3 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i3.58532

Abstract

Objective: This study explores the influence of influencer credibility on consumer purchasing intentions on TikTok, focusing on the Indonesian market. It examines the mediating roles of trust and online engagement in the relationship between influencer credibility and purchasing intentions, providing insights into influencer marketing strategies. Design/Methods/Approach: A quantitative approach was employed, using questionnaires to collect data from 356 TikTok users who had made purchases on TikTok. Regression analysis tested the relationships between influencer credibility, trust, online engagement, and purchase intention. Findings: The study found that attractiveness positively and significantly impacts credibility, trust, and purchase intention. Credibility also positively influences trust. Furthermore, trust and online engagement are positively linked to purchase intention. While reliability and expertise positively influence credibility and online engagement, they do not significantly impact purchase intention. Originality/Value: This research applies the SOR (Stimulus-Organism-Response) model by examining the impact of influencer credibility factors—physical attractiveness, reliability/honesty, and expertise—on purchase intention, mediated by trust and online engagement. It provides empirical evidence and a theoretical framework for understanding consumer behavior in TikTok influencer marketing campaigns. Practical/Policy Implication: Our results provide a deeper understanding of how TikTok influencer's credibility can influence trust, online engagement, and consumer purchasing intentions in TikTok. The practical implications of this research can guide companies in improving their relationship marketing strategies, significantly increasing consumer purchasing intentions. In addition, the theoretical contribution of this research can improve understanding of the concept of influencer credibility and provide a summary of trust, online engagement, and purchase intention.
The Role of Online and Service Experiences in Enhancing Guest Satisfaction: A Case Study of Bali's Hospitality Industry Nareswari, Ida Ayu Bellivia; Sobari, Nurdin
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12134

Abstract

Purpose: This study aims to examine the relationships between online experience, service experience, and guest satisfaction in the context of five-star hotels in Bali, Indonesia, with a focus on domestic tourists.Method: A quantitative research approach was utilized, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were gathered through an online questionnaire distributed to 245 respondents who had stayed at a five-star hotel in Bali within the past 10 months. The questionnaire assessed variables such as online experience, service experience, and guest satisfaction using Likert-scale indicators.Result: The analysis revealed that online experience has a significant influence on both service experience and guest satisfaction. Additionally, service experience was found to significantly affect guest satisfaction. These findings underscore the critical role of digital interactions and high-quality service in shaping customer perceptions and fostering loyalty.Practical Implications for Economic Growth and Development: This study offers valuable insights for hotel management on enhancing digital platforms and improving service quality to elevate customer satisfaction and loyalty. By prioritizing seamless online and offline experiences, hotels can gain a competitive edge in Bali’s highly competitive hospitality market while contributing to the growth of the local tourism economy. Furthermore, these findings provide recommendations for policymakers to support digital transformation strategies in the hospitality sector, promoting sustainable tourism growth in Indonesia.
AI-CRM: MASA DEPAN PENGGUNAAN CRM PADA INDUSTRI ASURANSI DAN REASURANSI Risanti, Dinda Wahyu; Sobari, Nurdin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11659

Abstract

Industri asuransi dan reasuransi telah memasuki era baru, dimana adanya perubahan fokus kepada penciptaan dan pengelolaan interaksi dengan konsumen dengan adanya AI-CRM. Penelitian ini bertujuan untuk pengaruh Customer Relationship Management berbasis Artificial Intelligence (AI-CRM) terhadap Competitive Advantage pada Industri Reasuransi Umum di Indonesia dalam Konteks Business to Business (B2B), Objek penelitian merupakan individu yang bekerja pada perusahaan asuransi umum dan perusahaan reasuransi umum di Indonesia yang merupakan customer dari perusahaan reasuransi global dan pernah menggunakan produk AI-CRM dari perusahaan reasuransi global, penelitian ini menggunakan 103 responden yang telah memenuhi kriteria, metode olah data menggunakan SmartPLS 3, Berdasarkan hasil penelitian diperoleh kesimpulan bahwa Implementasi AI-CRM dalam B2B memiliki pengaruh positif dan signifikan terhadap Employee Experience for B2B, Information Process dan B2B Engagement. Employee Experience dan B2B Engagement tidak memiliki pengaruh positif dan signifikan terhadap Competitive Advantage, sedangkan B2B Information Process memiliki pengaruh positif dan signifikan terhadap Competitive Advantage. Variabel mediasi B2B Information Process dapat memediasi hubungan Implementasi AI CRM terhadap Competitive Advantage, sedangkan variabel mediasi B2B Engagement dan Employee Experience for B2B tidak dapat memediasi hubungan Implementasi AI-CRM B2B terhadap Competitive Advantage. Sebagai variabel moderasi, Leadership tidak memperkuat pengaruh positif dan signifikan dalam implementasi B2B Engagement berbasis AI-CRM terhadap Competitive Advantage.
Social media influencers: effects of followers' behavior and response to influencers Trisatryo, Anugerah; Sobari, Nurdin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243720

Abstract

Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of intentions to follow beauty influencer accounts, imitate the lifestyle of beauty influencers, and recommend beauty influencers. Researchers use quantitative method. The targeted respondents are Generation Z and millennial individuals in Indonesia who are over 18 years old and follow at least one influencer on Instagram. The minimum sample desired for this study was 260 respondents. Data analysis is carried out using the Partial Least Square-Structural Equation Model (PLS-SEM) method. The results showed that product-influencer compatibility has a positive influence on followers' perceptions of ad posts, followers' perceptions of the credibility of influencers, and influencers themselves. The perception of ad posts also has a positive influence on followers' perception of influencers' credibility and perceptions of follower behavior toward influencers. Likewise, the credibility of influencers has a positive influence on follower behavior towards influencers and followers' intentions to keep following accounts, imitating influencers, and recommending influencers to others. The behavior of followers towards influencers has a positive effect on the intention of followers to keep following accounts, imitating influencers, and recommending influencers to others.
Risk Based Bank Rating Analysis on Company Reputation and Value (Study on Islamic Commercial Banks in Indonesia) Wibawati, Roemy Asri Suasti; Fatwa, Nur; Sobari, Nurdin; Rini, Nova
Formosa Journal of Sustainable Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v4i1.13693

Abstract

The study investigates the performance of Indonesian Islamic Commercial Banks through a comprehensive analysis encompassing multiple critical dimensions. By examining key performance indicators such as corporate governance, financial profitability, capital structure, and reputation risk, the research provides a holistic evaluation of these financial institutions. The investigation leverages authorized rating agency assessments, specifically from Pefindo, to gauge the banks' stability and market positioning. Additionally, the study integrates the Indonesian Sharia Stock Index (ISSI) as a benchmark, focusing on Sharia-compliant bank stocks to understand their market dynamics. A distinctive aspect of the research is its multifaceted company valuation approach, which analyzes book value, market value, and intrinsic value. This methodology offers nuanced insights into the banks' current performance and future potential within the capital market. The primary findings reveal that accredited agency ratings and ISSI inclusion serve as robust indicators of Islamic banks' operational health. Moreover, the analysis demonstrates a significant correlation between stock prices and the fundamental financial performance of these banking institutions
Urban Art Infusion: Pengaruh Estetika Terhadap Evaluasi Produk Dan Niat Membeli Adhitya, Reza; Sobari, Nurdin
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In light of the pandemic, there has been a shift in consumer behavior towards online services, particularly food delivery. It is crucial for business professionals to develop a strategy that helps them stand out, especially in the context of cloud kitchens. By incorporating artistic elements, particularly urban art, into the design of packaging, businesses have the potential to receive favorable evaluations from consumers and increase their intention to make purchases. This research study applies the SOR framework, utilizing artwork type and the artist's name as a stimulus. It examines how consumers perceive the product's aesthetics and luxury, as well as their evaluation of the product and intention to make a purchase as responses. The results of experimental research using the SEM method prove the effect of art infusion, which is fully mediated by the perception of luxury and aesthetics simultaneously except for fine art. However, the use of the artist's name does not have a significant effect. The results of the experiment, conducted using the SEM method, confirm the impact of art infusion effect, which is fully mediated by perceptions of luxury and aesthetics. This study paves the way for future researchers to explore the role of urban art in the realm of commerce. While understanding consumer behavior can offer a competitive edge to businesses, the inclusion of art infusion can immediately generate financial value.
Co-Authors Ade Fajar Adhitya, Reza Andrea Theresia Manullang Anugerah Trisatryo Ariandanu Sufajar, Insan Ayub Dwi Pranata Junus Dewantoro, Faishal Zuhair Bimo Elevita Yuliati Fadhli Wiryanto Fajar, Ade Fajrin Rimadhyani Firdaus Firdauz, Dimas Lazuardy Gasong, Rosi Aprianti Hardius Usman Herlitah Herlitah, Herlitah Lulu Puspita Anggraini Manalu, Markus Calvin Mangunsong, Elisabet Patrisia Markus Calvin Manalu Mufti, Ridho Nareswari, Ida Ayu Bellivia Nova Rini Nur Fatwa, Nur Nurasti, Anandita Nurul Huda Pardiansyah, Elif Prasetyo, Salsabil Dwi Kusuma Prijono Tjiptoherijanto Radissa Maharani Reza Dharmayanda, Hardian Rifelly Dewi Astuti Risanti, Dinda Wahyu Roby Chairon Djasmy Ruslan Prijadi Sarah Sarah Sasmitawidjaja, Vinesya Sheila Annisa Siregar, Jihan Luthfiyyah Subroto, Athor Suwandi, Indra Swara Hati Nurani Taufiq, Muhammad Fernanda Tengku Ezni Balqiah Trisatryo, Anugerah Ucu Musahidah Wibawati, Roemy Asri Suasti Wibowo, Nadia Anisa Putri Yudhistira Qasthari Putra