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Journal : Mamangan Social Science Journal

Management Of Change Communication In Building Positive Perceptions Of The Demographic Bonus Pranawukir, Iswahyu; Sukma, Agus Hitopa; Bachtiar, Alfan; Misnan, Misnan; Hiswanti, Hiswanti; Santoso, Aprih; Gusmao, Cristino
Jurnal Mamangan Vol 13, No 2 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.7929

Abstract

The demographic bonus is a phenomenon where a country has a population of productive age that is greater than the population of non-productive age. However, to optimize the potential for a demographic bonus, effective management of change communication messages is needed to build positive perceptions among the public. This research aims to analyze and understand how management of change communication messages can play a role in building positive perceptions about the demographic bonus. The research method used is a qualitative approach by collecting data through literature written by communication experts, practitioners and related stakeholders. Apart from that, document analysis and literature studies were also carried out to obtain relevant information. It is hoped that the results of this research will provide better insight and understanding of the importance of managing change communication messages in building positive perceptions about the demographic bonus. Apart from that, it is also hoped that this research can provide practical recommendations in developing effective communication strategies to increase public understanding and participation regarding the demographic bonus. It is hoped that the conclusions of this research can contribute to stakeholders, government and society in optimizing the potential for demographic bonuses effectively and sustainably. With good management of change communication messages, it is hoped that positive perceptions about the demographic bonus can be formed and the public can better understand and support the change efforts needed to make optimal use of the demographic bonus.
Dramaturgy Of Street Performers In Jakarta (A Social Construction Study on The Phenomenon Of Metropolitan Life) Sukma, Agus Hitopa; Pranawukir, Iswahyu; Misnan, Misnan; Bachtiar, Alfan; Hiswanti, Hiswanti; Alamsyah, Alamsyah
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.10086

Abstract

Life in Jakarta reflects complex social phenomenon, especially related to social inequality striking. This research aims to analyze the dynamics of interaction Street buskers as social "actors" through a dramaturgical approach produce social constructions about the phenomena of metropolitan city life. The methodology used is a qualitative study with in-depth interviews and Participatory observation of four buskers aged 16 to 31 years. The research results show that street buskers apply different strategies on the front stage to build a positive image to attract audience, while backstage, they face challenges emotional and economic intangibles. Social stigma and uncertainty income is the main obstacle in their self-development. this finding emphasizes that interaction with the audience does not only function as a source income but also as a means to build meaning and identity. Thus, this research makes an important contribution to understanding public communication and the role of buskers in the socio-cultural context of Jakarta wider.