Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Interaksi Online
Nurrist Surayya Ulfa
Unknown Affiliation
Library & Information Science Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
PT. erudeye Indonesia’s Pazcal Cloud Launching Activity Report (Project Officer) Pipin F.P. Lestari; Djoko Setyabudi; Nurrist Surayya Ulfa; Tandiyo Pradekso
Interaksi Online Vol 3, No 3: Agustus 2015
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.02 KB)

Abstract

PT erudeye Indonesia is a B2B company with a business model that is established in the information technology and focuses on cloud computing and enterprise services. In 2014, PT. erudeye Indonesia plans to develop cloud computing services Pazcal (Spazio & Scala), spazio means space, scala is scale which is intended for enterprise IT in the Jakarta. PT erudeye Indonesia through Pazcal product want to enter the cloud computing market in Indonesia because Indonesian enterprise needs for a large data storage. But, Pazcal has not received the awareness because the product is still new. Furthermore, cloud providers in Indonesia are also very numerous and varied so that Pazcal must have a difference of positioning. Therefore PT erudeye Indonesia wants to do the right marketing communication activities for the Pazcal product to get attention and has a position of products in the mind of the target market.The goal of marketing communications activities is to foster awareness and create product positioning as efficient and reliable cloud computing products. Pazcal message strategy arranges the analytical survey considerations, competitors, SWOT, and the theoretical framework which will be delivered by multiple tools at three stages of the implementation strategy of positioning. There are the building stage, the stage of providing education and strengthen the positioning stage in the form of online and offline campaign. At building positioning stage, the tools used are the interface design websites, articles, e-books, social media and media relations. Education stage, the tools used are articles, webinars "PaaS for Quick Development, Collaboration & Deployment" and the seminar "Rainbow Rendezvous: Boost Your Experience with Pazcal". While on the strengthen positioning stage, the tools used are a video testimony, webinar "PaaS for Quick Development, Collaboration & Deployment "and the seminar" Rainbow Rendezvous: Boost Your Experience with Pazcal ". Whole of that marketing communications activities are designed to support the goal of launching Pazcal cloud products.
Hubungan Terpaan Iklan Berniaga.com di Media Massa dan Intensitas Komunikasi Word Of Mouth dengan Minat Bertransaksi Indah Puspawardhani; Sri Widowati Herieningsih; Tandiyo Pradekso; Nurrist Surayya Ulfa
Interaksi Online Vol 2, No 4: Oktober 2014
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.132 KB)

Abstract

Maraknya kasus penipuan yang terjadi dalam transaksi jual beli online menjadi latar belakang penelitian ini. Berniaga.com sebagai salah satu situs jual beli online melakukan strategi komunikasi untuk meningkatkan minat khalayak bertransaksi dengan banyak beriklan di media massa. Rumusan masalah dalam penelitian ini adalah : Apakah ada hubungan terpaan iklan Berniaga.com di media massa dan intensitas komunikasi word of mouth dengan minat bertransaksi?Penelitian ini bertujuan untuk mengetahui hubungan terpaan iklan Berniaga.com di media massa dan intensitas komunikasi word of mouth dengan minat khalayak untuk bertransaksi di forum jual beli online Berniaga.com. Dimana sebagai variabel independen yaitu terpaan iklan Berniaga.com di media massa dan intensitas komunikasi word of mouth berhubungan dengan minat bertransaksi sebagai variabel dependennya.Populasi dalam penelitian ini adalah khalayak yang pernah melihat iklan Berniaga.com di media massa. Sampel yang diambil sebanyak 100 orang responden dengan menggunakan teknik non-random accidental sampling. Data dikumpulkan denganmenggunakan metode melalui kuesioner yang diisi sendiri oleh responden. Data yang diperoleh kemudian dianalisis dengan menggunakan analisis korelasi pearson. Hasil penelitian ini menunjukkan bahwa terdapat hubungan positif dan signifikan antara terpaan iklan Berniaga.com di media massa dengan minat bertransaksi dimana diperoleh korelasi pearson sebesar 0,854 yang berarti semakin tinggi terpaan iklan maka semakin tinggi minat bertransaksi. Terdapat hubungan positif dan signifikan antara intensitas komunikasi word of mouth dengan minat bertransaksi dimana diperoleh korelasi pearson sebesar 0,902 yang berarti bahwa semakin tinggi intensitas komunikasi word of mouth maka semakin tinggi minat bertransaksi.Kata kunci : Terpaan iklan, word of mouth, minat bertransaksi
Co-Authors Andrinanta Putra Pratama Annisa Kusumawardhani Ardini Koesfarmasiana, Ardini Atika Nabila Ayunda Sari Rahmahanti Chintya Dyah Meidyasari Djoko Setyabudi Djoko Setyabudi Hedi Pudjo Santosa Indah Puspawardhani Isti Murfia Jaya Pramono Adi Jody Suryamar Yudha M Bayu Widagdo Melinda Wita Satryani Much. Yulianto Nanik Sudaryningtyas, Nanik Nuriyatul Lailiyah Oki Adi Saputra Pipin F.P. Lestari Prabowo Nurwidagdyo Rangga Akbar Pradipta Resty Widyanty Rizka Arsianti Rizqi Ganis Ashari Salshabila Putri Persada Sholakhiyyatul Khizana Sri Widowati Herieningsih Tandiyo Pradekso Taufik Suprihatini Triyono Lukmantoro Turnomo Rahardjo