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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Business Review and Case Studies Jurnal Pusat Inovasi Masyarakat Indonesian Journal of Islamic Economics and Finance (JUMPER) Journal Markcount Finance
Bachtiar, Muchamad
School Of Business, IPB University, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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HOUSEHOLD CUSTOMER SEGMENTATION BASED ON SATISFACTION USING THE CHAID METHOD Fithriyyah Shalihati; Raden Isma Anggraini; Suhendi; Muchamad Bachtiar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.249

Abstract

In a nutshell, BUMD (Regional Government-Owned Enterprise) has two main roles, namely economic and social functions. The social function aims to meet the needs of all stakeholders, including the customer. Customer satisfaction is very important to implement this function, and one of the critical aspects is the service provided. In 2018, one of the BUMDs, namely PDAM faced a decreasing performance rating from 4.38 to 4.18 due to the decline in operational service. Therefore, it is very important to determine the customer satisfaction level. The objective of this research is to analyse the satisfaction level for products and services provided by PDAM in Bogor based on customer segmentation. It employs a descriptive analysis approach and the Chi-square Automatic Interaction Detector (CHAID) method. It selects 713 respondents from 148,755 household customers by using Cluster Stratified and Systematically Un-proportionate Sampling (CSUS). The findings capture that the respondents are generally satisfied with the service provided except for complaint handling and dispute. Household customer segmentation is divided into 6 (six) clusters. The cluster that provides unsatisfied scores is mainly due to the quality of water, complaint handling and dispute, as well as tariffs and payments. Whereas, the cluster that provides a satisfying score is also due to the quality of water, complaint handling, and dispute resolution. Keywords: BUMD, household, customer satisfaction, customer segmentation
Using The Important Performance Analysis To Improve Product and Service Attribute Performance in Regional-Owned Enterprise Muchamad Bachtiar; Raden Isma Anggraini; Fithriyyah Shalihati
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.14

Abstract

This study aimed to analyze the performance level and importance level according to customer perceptions as well as the priority of product and service attribute improvement. The data were analyzed using descriptive analysis of the Importance Performance Analysis (IPA) and Customer Service Index (CSI) approach with 1980 respondents out of 157,270 customers selected through Cluster Stratified and Systematical Unproporsional Sampling (CSUS) technique. The result showed that there was no product attribute with significantly low performance. It was supported by the CSI result with a value of 0.74, which meant SATISFACTORY or VERY GOOD. However, there were still negative gaps between the performance level and importance level, with an average value of 0.36. Product attribute (P2) water supply quality, (P3) water continuity, (P4, P5, and P6) water quality were quite a concern. This study also found a product attribute with a positive gap in (P7)water quality (sediment), which meant that this ROE could reallocate its utilized resources to improve other product attributes of concern. In terms of service attributes, there was no significant attribute that needed an immediate follow-up. It was supported by the overall CSI score of 0.76, which meant SATISFACTORY or VERY GOOD. Even so, service attributes were important and deserved attention in the aspects of (J2) bill payment process, (J6) the capability of call center officers and (J7) social media admins, and (J10) dispute settlement with customers. Five service attributes, which were (J1) administrative services, (J3) complaint services, (J4) fairness to obtain services, (J5) the capability of customer service officers, and (J11) service interruption information, were recommended to be reallocated to other service attributes that were more important. Keywords: customer satisfaction, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), regional-owned enterprise
Communication Strategy in Handling Customer Complaints in PDAM Tirta Pakuan Bogor Raden Isma Anggraini; Fithriyyah Shalihati; Muchamad Bachtiar; suhendi
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.32

Abstract

This study aims to 1) identify complaints that arise and do not satisfy customers, and 2) identify communication strategies undertaken by PDAM Tirta Pakuan in handling customer complaints. The study was conducted at PDAM Tirta Pakuan using qualitative descriptive analysis. Researchers surveyed customers and held focus group discussions with the management of PDAM Tirta Pakuan. The method of data analysis is done by using a gap analysis between performance and the interests/expectations of customers for product and service attributes, as well as public relations strategy theory. The results showed that there were four attributes that predominantly received complaints and were not yet satisfying customers, namely the quality of water flow in the dry season, replacement or re-measurement of water meters, compensation for service interruptions, and compensation for settlement of claims for paying bills. Furthermore, there are four communication strategies that are carried out in handling customer complaints based on four aspects, namely fact-finding, planning and programming aspects, action and communication aspects, and evaluating aspects. Some things that need attention from the management of PDAM Tirta Pakuan are 1) improving the quality of water supply during the dry season, 2) periodically replacing or repeating water meters, 3) improving the compensation system for customer service interruptions, 4) improving the compensation system related to the problem of settling claims for payment of claims, 5) identifying complaints that have the potential to threaten the image or reputation of the company, 6) maximizing the use of social media in informing work activities that have the potential to cause service disruptions and customer complaints. Keywords: communication strategies, customer complaints, public relations, service disruption, social media
SIAPIK JENGGOT, Inovasi Aplikasi Pelayanan Administrasi Masyarakat Kelurahan Jenggot, Kota Pekalongan Ilham Iyadillah; Azka Al Azkiya; Muammar Ismail; Devi Surmiati; Irna Nurinayah; Mohamad Rifqi Arief Syafruddin; Akbar Sabili; Muchamad Bachtiar
Jurnal Pusat Inovasi Masyarakat Vol. 4 No. 2 (2022): Oktober 2022
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.4.2.1-12

Abstract

Sistem informasi adalah sistem pada sebuah lembaga yang mengatur keperluan pemrosesan transaksi berulang spesifik yang membantu fungsi administratif dan aktivitas strategis operasi organisasi untuk menyediakan informasi berdasar atas apa yang diperlukan kepada pihak eksternal tertentu untuk mengambil suatu keputusan. Penerapan sistem informasi kegiatan administrasi kelurahan misalnya untuk mengajukan pemberkasan terutama urusan kependudukan. Saat ini warga Kelurahan Jenggot, Kota Pekalongan yang hendak mengajukan pemberkasan harus datang langsung ke kantor kelurahan, kemudian mengantre dan mengisi kertas formulir. Dengan cara demikian, sering terjadi kesalahan dalam pengisian data dan memakan waktu cukup lama. Untuk memudahkan masyarakat dalam proses informasi administrasi pelayanan, maka diperlukan pengembangan aplikasi mobile sebagai bagian dari sistem informasi kelurahan. Metode penarikan dan pengumpulan data secara kuantitatif dilakukan melalui penyebaran kuesioner dengan skala likert (likert scale) untuk memperoleh pilihan atas jawaban responden dari sebuah pernyataan ataupun pertanyaan. Skala likert dapat juga bermanfaat untuk mengukur sikap, persepsi, dan pendapat responden atas fenomena yang terjadi di lingkungan sosial. Skala likert dibentuk untuk memberikan keyakinan pada responden dalam menjawab pada setiap pernyataan maupun pertanyaan. Terdapat empat fitur pada aplikasi SIAPIK JENGGOT, yaitu pengajuan surat, infografis, pengaduan, dan tentang aplikasi. Program ini diawali dengan pembuatan aplikasi SIAPIK JENGGOT. Kemudian dibuat buku panduan yang bertujuan mempermudah masyarakat dalam memahami cara menggunakan aplikasi tersebut. Selanjutnya diadakan dua sosialisasi, yang pertama ditujukan kepada kelurahan sebagai admin, dan yang kedua ditujukan kepada masyarakat sebagai pengguna aplikasi. Setelah jangkauan sosialisasi mulai meluas, dilakukan testing dan evaluasi kemudahan aplikasi kepada masyarakat. Secara umum dengan nilai rata-rata total sebesar 8,65, aplikasi SIAPIK JENGGOT sudah layak diaplikasikan kepada masyarakat luas.
STRATEGI PENGEMBANGAN PARIWISATA ERA VUCA DENGAN PENDEKATAN VRIO Muchamad Bachtiar; Aditya Ramadhan; Lien Herlina; Hairunisa Dzulhira
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 8, No 2 (2022): Vol 8, No. 2 (2022)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v8i2.5780

Abstract

ABSTRAKTujuan penelitian ini adalah untuk mengidentifikasi resources dan capabilities yang dimiliki Kabupaten Kuningan dan menghasilkan rumusan strategi yang tepat untuk mengelola resources dan capabilities yang dapat menjadi sumber keunggulan bersaing dan berkelanjutan bagi sektor pariwisata Kabupaten Kuningan. Penelitian menggunakan metode deskriptif kualitatif dengan jenis pendekatan studi kasus. Responden yang terlibat dalam penelitian ini berjumlah sekitar enam orang. Dimana enam orang tersebut merupakan stakeholder ahli dan berpengalaman di sektor pariwisata Kabupaten Kuningan. Metode pengolahan data yang digunakan adalah analisis VRIO framework (valuable, rare, inimitable, organized), Tourism Value Chain (TVC) dan Mix Marketing 4P. Hasil penelitian ini menunjukkan terdapat 12 resources yang menjadi sumber keunggulan bersaing berkelanjutan dimana dapat dirumuskan menjadi dua cluster yaitu ecotourism dan cultural tourism. Disporapar perlu melakukan pengembangan aktivitas wisata atau diversifikasi wisata, mendorong pembangunan destinasi digital, pengembangan desa wisata serta pembuatan kalender pariwisata.ABSTRACTThe purpose of this research is to identify the resources and capabilities of Kuningan Regency and to formulate the right strategy to manage those resources and capabilities which can be a source of competitive advantage and sustainability for the tourism sector in Kuningan Regency. This research uses a qualitative descriptive method with a case study approach. Respondents involved in this study amounted to about six people. The six people are expert and experienced stakeholders in the Kuningan Regency tourism sector. The data processing method used is analyzing the VRIO framework (valuable, rare, inimitable, organized), Tourism Value Chain (TVC), and Mix Marketing 4P. The results of this study indicate that there are 12 resources that are sources of a sustainable competitive advantage which can be formulated into two clusters, namely ecotourism and cultural tourism. Disporapar needs to develop tourism activities or diversify tourism, encourage the development of digital destinations, develop tourist villages, and create a tourism calendar.
SYMPATHY GIFT: INOVASI BISNIS PARSEL DALAM MEMPERKUAT INTERAKSI SOSIAL Muchamad Bachtiar; Nurul Syahara; Nimmi Zulbainarni; Hairunisa Dzulhira
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 1 (2023): Vol 9, No. 1 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i1.7405

Abstract

ABSTRAKTujuan dari penelitian ini adalah (1) mengidentifikasi permasalahan dan peranan pemberian hadiah ungkapan simpati, (2) mengidentifikasi kemasan dan isi hadiah sesuai dengan keinginan masyarakat, (3) merancang model bisnis hadiah simpati yang bisa diterima oleh masyarakat luas. Sympathy Gift adalah cara untuk mengekspresikan perasaan, menjadi pengingat atas dukungan, simpati, serta kepedulian yang sedang dibutuhkan. Hasil akhir dari penelitian ini adalah kanvas model bisnis terverifikasi yang didapatkan dari wawancara mendalam calon konsumen. Produk sympathy gift berpeluang menjadi solusi dari permasalahan serta kebiasaan masyarakat saat mengungkapkan rasa simpati. Sympathy gift adalah cara untuk mengekspresikan perasaan, memberi penguatan penghargaan dan pengakuan satu sama lain. Sympathy gift membantu seseorang untuk mengekspresikan diri dan terhubung dengan orang-orang penting dalam kehidupanABSTRACTTherefore, the purpose of this study is (1) to identify the problems and roles of giving sympathy gifts, (2) to identify the packaging and contents of gifts according to the wishes of the community, (3) to design a business model of sympathy gifts that the wider community can accept. Sympathy Gifts are a way to express feelings, and serve as a reminder of the support, sympathy, and care that are needed. The final result of this research is a verified business model canvas obtained from in-depth interviews with prospective customers. Sympathy gift products have the opportunity to be a solution to people's problems and habits when expressing sympathy. Sympathy gifts are a way to express feelings, and reinforce appreciation and recognition for one another. Sympathy gifts help one to express oneself and connect with influential people in life.
Pemanfaatan Minyak Jelantah untuk Pembuatan Lilin Aromaterapi sebagai Ide Bisnis di Kelurahan Kedung Badak Irbah, Izdihar; Islamiah, Dinda Fadhilah; Hafidz, Fadhlan Rizakul; Hairunnisa, Mastura; Viratama, Muhammad Aviandy; Chelsabiela, Sarah; Bachtiar, Muchamad
Jurnal Pusat Inovasi Masyarakat Vol. 4 No. 2 (2022): Oktober 2022
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.4.2.82-89

Abstract

Sejak akhir tahun 2019, dunia digemparkan dengan adanya pandemi Covid-19. Pandemik ini tidak hanya mengancam jiwa namun secara perlahan mematikan perekonomian di seluruh dunia, termasuk Indonesia. UMKM menjadi salah satu tiang penyangga perekonomian dari sebuah negara. Pada kegiatan pengabdian ini akan membahas salah satu peluang usaha yang bisa dilakukan secara skala rumahan dengan peluang yang cukup menjanjikan saat ini, yakni pemanfaatan minyak jelantah sebagai bahan baku lilin aromaterapi. Lilin aromaterapi merupakan lilin yang beraroma menenangkan dan menjadi salah satu produk yang sangat diminati saat ini. Karena berbahan baku dari minyak jelantah, secara tidak langsung akan mengurangi limbah minyak jelantah. Pengolahan lilin aroma terapi berbahan dasar minyak jelantah diolah dengan cara penyaringan, pelelehan, pencetakan, dan pengemasan yang menarik. Walaupun berbahan dasar dari minyak jelantah, produk yang dihasilkan sama seperti lilin aromaterapi pada umumnya.
The Influence of Financial Literacy, Risk Perception, and Investment Behavior on Individual Financial Performance Adrian Handa; Rina Nopianti; Achmad Choerudin; Muchamad Bachtiar
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1031

Abstract

This study aims to analyze the influence of financial literacy, risk perception, and investment behavior on individual financial performance, as well as to examine the mediating role of investment behavior. A quantitative research approach with a causal design was employed, and data were collected through a structured questionnaire distributed to 218 respondents who have experience in financial management and investment activities. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to test both direct and indirect relationships among variables. The results indicate that financial literacy and risk perception have positive and significant effects on individual financial performance. Additionally, both variables significantly influence investment behavior, which in turn has the strongest positive effect on financial performance. The mediation analysis further reveals that investment behavior significantly mediates the relationship between financial literacy and financial performance, as well as between risk perception and financial performance. These findings suggest that improving financial knowledge and risk awareness alone is not sufficient; individuals must also adopt appropriate and disciplined investment behavior to achieve optimal financial outcomes. This study contributes to the literature by providing a comprehensive model integrating cognitive, psychological, and behavioral factors in explaining individual financial performance. The results also offer practical implications for policymakers and financial educators in designing effective financial education programs to enhance financial well-being.
Determinants and Theoretical Perspectives of Stock Investment Decisions: A Systematic Review Rifa Haenun Alya; Suhendi Suhendi; Muchamad Bachtiar
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 1 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i1.9756

Abstract

Background: Stock investment decision-making is a complex process influenced not only by rational economic considerations but also by psychological, behavioral, and contextual factors. Although numerous studies have examined various determinants of investment decisions, the existing literature remains fragmented and lacks an integrated synthesis that systematically maps the key factors and theoretical frameworks influencing investor behavior. Purpose: This study aims to systematically identify, synthaResearch on stock investment decisions continues to evolve, yet existing findings remain scattered and address determining factors in isolation. This study aims to identify, map, and synthesize the factors that influence stock investment decisions. The method used is a Systematic Literature Review (SLR) following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Data were obtained from the Scopus database, yielding 97 articles that met the inclusion criteria for analysis. The results indicate that stock investment decisions are influenced by six main dimensions: behavioral biases, financial literacy, psychological characteristics, external and contextual factors, demographic characteristics, and values and religiosity. The findings also suggest that the Behavioral Finance perspective dominates the literature in explaining investor behavior. The contribution of this study is the development of an integrated conceptual framework that unifies the various determinants of stock investment decisions, which were previously fragmented in the literature. The research results can serve as a foundation for the development of theory and further research on investment behavior.esize, and map the major determinants and theoretical perspectives influencing stock investment decisions by integrating findings from previous empirical studies. Design/methodology/approach: This study employs a Systematic Literature Review (SLR) based on the PRISMA framework. Literature was retrieved from the Scopus database using structured keyword queries, resulting in 97 peer-reviewed articles published between 2015 and 2026 included in the analysis. Findings/Result: The findings reveal that stock investment decisions are shaped by a complex interaction of multiple determinants. The review identifies six major dimensions that consistently influence investment decisions: behavioral biases, financial literacy and knowledge, psychological and personal traits, external and contextual factors, demographic variables, and values and religiosity. Among these, behavioral biases particularly overconfidence, herding behavior, and heuristic-driven decision-making emerge as dominant determinants. The results also highlight a growing research trend integrating digital and social influences, such as social media and online investor communities, into the analysis of investment behavior. Conclusion: The study concludes that stock investment decisions are multidimensional and context-dependent, extending beyond traditional rational financial models. Understanding the interaction between psychological, informational, and socio-cultural factors is essential for explaining investor behavior and improving the quality of investment decision-making in modern capital markets. Originality/value (State of the art): This study contributes to the literature by providing a comprehensive synthesis and conceptual mapping of determinants influencing stock investment decisions through a systematic review of recent research. By integrating behavioral, psychological, and contextual perspectives into a unified framework, this research offers a holistic understanding of investor behavior and highlights emerging research directions, particularly the role of digital ecosystems and social influences in shaping investment decisions.
Business Model in Plasma Nano Bubble Technology For Palm Oil Waste Processing Arif Imam Suroso; Anto Tri Sugiarto; Yohanes Aris Purwanto; Popong Nurhayati; Nur Hasanah; Anita Primaswari Widhiani; Khairiyah Kamilah; Muchamad Bachtiar; Raden Isma Anggraini; Fithriyyah Shalihati; Hansen Tandra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.549

Abstract

Background: The palm oil industry strives to implement sustainable development, maintaining the environmental quality. However, the palm oil industry has problems processing liquid waste, often known as palm oil mill effluent (POME), since it could pollute the environment. This waste also requires a large costs to be processed. On the other hand, there is potential economic value from liquid waste to be processed into several products, namely biogas, organic fertilizer, and refining value-added compounds. Currently, POME waste processing innovation could be conducted by applying plasma nanobubble (PNB) technology. This creates opportunities for a business that is engaged in developing this technology.Purpose: The aim of this research is to analyse the business model of the Plasma Nano Bubble (PNB) technology development business for the palm oil industry. Design/methodology/approach: This research uses the Business Model Canvas (BMC) to map the business processes of the Plasma Nano Bubble (PNB) technology development.Findings/Result: This study indicate that the most prominent attribute exhibited by PNB technological enterprises is their value offer, which is demonstrated by their ability to deliver efficient processing time and cost effectiveness, resource efficiency, adherence to government regulations, and the establishment of strategic collaborations with external entities. Meanwhile, the weakest element is customer relations, as only long-term relationships, and the provision of intensive training for PNB technology resellers were found in this aspect. Several indicators were proposed to improve the business model of PNB's technology, namely key partnership, the key activity, value proposition, and customer relationship.Conclusion: This research gives an important contribution related to the environmental benefits of implementing this business. The continuous development for this technology needs to be implemented to process POME waste effectively and efficiently.Originality/value (State of the art): The state of the art of this research is the development of business models for environmentally friendly products in the palm oil sector, which is currently rarely conducted, in this case the study of PNB technology products. Keywords: business model canvas, palm oil, plasma-nano bubble (pnb) technology, sustainable development, palm oil waste
Co-Authors Abdullah, Asaduddin Achmad Choerudin Aditya Ramadhan Adrian Handa Akbar Sabili Anggraini, Raden Isma Anita Primaswari Widhiani Anto Tri Sugiarto Arif Imam Suroso Aris Purwanto Azka Al Azkiya Chelsabiela, Sarah Devi Surmiati Dewi Sarifah Tullah Edi Nurachmad Hafidz, Fadhlan Rizakul Hairunisa Dzulhira Hairunnisa, Mastura Hansen Tandra Hen Su Herlina, Lien Ilham Iyadillah Irbah, Izdihar Irna Nurinayah Islamiah, Dinda Fadhilah Iswandi Sukartaatmadja Khairiyah Kamilah Livia Alves Mohamad Rifqi Arief Syafruddin Muammar Ismail Nimmi Zulbainarni Nur Hasanah Nurul Syahara Popong Nurhayati Rafaela Lima Rifa Haenun Alya Rina Nopianti Shalihati, Fithriyyah Suhendi Viratama, Muhammad Aviandy