Article Per Year (5 Year)
p-Index From 2021 - 2026
1.99
P-Index
This Author published in this journals
All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pengembangan Sistem Informasi dan Informatika JCOMENT (Journal of Community Empowerment) Jurnal Pusat Akses Kajian Manajemen Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi Income : Digital Business Journal
Juliana Palit
Universitas Bumigora
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Income : Digital Business Journal

 1 
Event Marketing sebagai Upaya untuk Memaksimalkan Akuisisi Pelanggan: Studi Kasus pada Perusahaan E-commerce X Mulawarman, Logi; Palit, Juliana; ., Darusalam
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2667

Abstract

Event marketing activities involve the use of a certain time, layout, management, and the participation of various parties. Event marketing is a strategy to introduce products and attract customers. The purpose of this study is to explain event marketing strategies to maximize customer acquisition in e-commerce X. Qualitative research with case studies has been implemented in one of the e-commerce in Indonesia. Interviews were conducted with five informants who were employees at the City Y Branch Office. The results showed that the form of event marketing from e-commerce X was divided into two activities, namely offline events and online events. Offline and online event marketing activities basically have the same form of events including roadshows, bazaars, seminars, and sponsoring other activities. Marketing events are held in schools or strategic places. The impact of the event marketing strategy carried out by e-commerce X has been positive on customer acquisition. The company's success in acquiring customers can be seen from the fulfillment of targets set by the company.
Implementasi Promosi Digital Di Giggle Box Cafe And Resto Kota Mataram Untuk Mengedukasi Konsumen Febriana, Widia; Palit, Juliana; Ardiansyah, Lalu Yayan
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2669

Abstract

Giggle box cafe and resto is a hangout place that does marketing with education. Education-based promotion is widely practiced to overcome the boredom of advertising. The advantage of education-based marketing is that audiences will not only see it as a marketing effort but will directly feel the real value of being a smarter buyer. The purpose of this research is to find out how the implementation of digital promotions in giggle box cafes and restaurants educates consumers. This research is a qualitative research using descriptive qualitative research methods. The location of this research is the address at giggle box cafe and restaurant jalan. Pejanggik, cilinaya, cakranegara district, mataram city, west nusa tenggara. The steps of data collection were taken through the process of interviewing, documenting and observing while the data analysis step was taken by collecting data from the interview process to a number of related parties, in this case the owner of the giggle box cafe and restaurant, then reducing the results of the interviews, then presenting the data in the form of a presentation. Data and research analysis. From the results of this study it can be seen that education-based marketing as a promotion strategy is quite good, they adapt their educational content to the characteristics of the social media they use. Even so, one drawback is related to the digital promotional activities that they carry out, because giggle box cafe and restaurant does not apply an evaluation stage.
Analisis Determinan Tingkat Pendapatan Pedagang Pasar Destinasi Digital Di Daerah Kopang Lombok Tengah (Studi Kasus: Pasar Jelojok kopang Lombok Tengah) Palit, Juliana; Febriana, Widia; ., Darusalam
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2921

Abstract

Pasar destinasi digital merupakan unit usaha kecil serta modal yang diperlukan juga kecil dengan sistem pengolahannya yang cukup sederhana, walaupun dengan modal yang sedikit orang-orang yang bekerja di pasar destinasi digital mampu mempertahankan hidupnya di era modernisasi saat ini. Hadirnya globalisasi membuat jarak, ruang, dan waktu semakin mudah teratasi, sehingga mampu mempermudah komunikasi atau mengirim Lokasi berdagang termasuk komposisi dari berbagai peluang, berbagai fasilitas serta kemudahan dari letak lokasi dalam melakukan usaha dagang. Dalam menjalankan suatu usaha menentukan lokasi sangatlah penting. Penentuan lokasi yang tepat sasaran mampu mewujudkan suatu usaha bisa berjalan lebih efisien serta mendorong pendapatan. Subjek dalam penelitian ini ialah seluruh pedagang di pasar destinasi digital di Pasar Jelojok, Kopang, Lombok Tengah. Objek Penelitian ini dilakukan di Pasar Jelojok Kopang, Lombom Tengah. Penelitian ini merupakan jenis penelitian dengan menggunakan pendekatan kuantitatif, yaitu data yang dinyatakan dalam bentuk angka dan biasanya diperoleh dari sejumlah pertanyaan yang telah disusun (Sekaran dan Bougie, 2013). Adapun jenis data yang dipakai dalam penelitian ini adalah Data Primer. Hasil dari pengujian hipotesis variabel lokasi usaha terhadap tingkat pendapatan pedagang menunjukkan bahwa lokasi tidak berpengaruh terhadap tingkat pendapatan pedagang. Hal ini ditunjukkan pada nilai signifikan sebesar 0.098 > 0,05, yang artinya menunjukkan nilai probabilitas lokasi lebih besar dari 0,05. Hal tersebut kemungkinan dikarenakan lokasi pasar destinasi digital yang terletak jauh dari pusat keramaian kota tak menyurutkan minat para pengunjung atau pembeli untuk berkunjung ke pasar-pasar destinasi digital di Pasar Jelojok, Lombok Tengah, pasar-pasar destinasi digital tersebut terletak disekitaran lokasi pariwisata yang telah jamah dikunjungi para wisatawan saat berpariwisata di Lombok Tengah.
Co-Authors ., Darusalam Aroya PR, Afira Annisa Ashar Banyu Lazuardi Defel Septian Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Herawati, Baiq Candra Irwan Cahyadi Lalu Yayan Ardiansyah Lalu Yayan Ardiansyah Miswaty, Titik Ceriyani Muhammad Andika Zainul Irzani Mulawarman, Logi Pranasa, Risyaf Kudus Prasetyo, Rahman Ridha Nurul Hayati Rini Anggriani Satria, Rizky Adi Sutarman Tantowi, Ahmad Ahyani Widia Febriana Widia Febriana, Widia