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HAYU YOLANDA UTAMI
Universitas PGRI Sumatera Barat
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Veterinary Other

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Moderasi Hubungan Financial Literacy dengan Keputusan Investasi terhadap Peran Herding Behavior bagi Investor Pemula Syailendra Eka Saputra; Rizky Natassia; Hayu Yolanda Utami
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v4i4.179

Abstract

The role of herding behavior (HD) is very much needed in moderation to support Investment Decisions (IC) for novice investors. This study aims to measure the size of Financial Literacy (FL) in making the right decisions. The data processed in this study are 158 novice investor respondents who invest in stock-type securities in Indonesia. The sampling method was carried out randomly (probability sampling) which was collected through the Google form. The data analysis method used is to answer the truth of the hypothesis using the help of the Structural Equation Model (SEM). The results of hypothesis testing found that FL had a positive and significant effect on KI and HD. The magnitude of the influence value is less than 0.05. The same test model for HD also has a positive effect on KI with a value smaller than 0.05. The test value of this effect on HD is not a direct effect, with a coefficient value of -0.039 which is smaller than 0.05. The conclusion of this study is that HD does not moderate the relationship between FL and KI for novice investors who invest in stock-type securities in Indonesia. So that this research can be used as a reference in making decisions for novice investors.
Word of Mouth sebagai Pemoderasi Hubungan Antara Brand Image dan Brand Love Terhadap Purchase Decision (Studi Empiris pada Konsumen KFC di Kota Padang) Syailendra Eka Saputra; Hayu Yolanda Utami; Defriko Gusma Putra; Indra Rahmat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.631

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand love dan word of mouth terhadap purchase decision konsumen pada produk ayam goreng Kentucy Fried Chicken (KFC) di Kota Padang. Selain itu penelitian ini juga bertujuan membuktikan peran word of mouth sebagai penguat hubungan antara brand image dan brand love dengan purchase decision konsumen pada produk ayam KFC di Kota Padang. Pada penelitian ini digunakan sebanyak 80 orang konsumen yang memiliki pengalaman membeli dan mengonsumsi ayam goreng KFC di Kota Padang. Proses pengambilan sampel di lakukan secara acak. Pengumpulan data dilakukan dengan metode survei. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) sedangkan pengujian hipotesis dilakukan dengan menggunakan uji T-statistik. Berdasarkan hasil pengujian hipotesis ditemukan word of mouth memperkuat hubungan antara brand image dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang. Sedangkan dalam pengujian efek tidak langsung juga ditemukan word of mouth memediasi hubungan antara brand love dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang.
Pengaruh Perceived Ease of Use, Perceived Usefulness, Price Perception Terhadap Repurchase Intention Melalui Service Quality, Trust Sebagai Variabel Intervening Konsumen Yang Memanfaatkan Erigo Store Pada Aplikasi TikTok Shop Finarizal Munthaha; Vivina Eprillison; Hayu Yolanda Utami
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 4 No. 3 (2023): September
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study to determine (1) the effect perceived ease of use,perceived usefulness, and price perception on service quality (2) the effect perceived ease of use, perceived usefulness, price perception and service quality on trust (3) the effect perceived ease of use, perceived usefulness, price perception, service quality, and trust on repurchase intention.This type of research is associative research.The population in this study are consumers who purchase products from the Erigo Store through the TikTok Shop application.A sample of 120 people with a sampling technique in the form of random sampling.The research instrument used in this study was a closed questionnaire with path analysis testing.The data analysis technique used is descriptive analysis technique and inductive analysis, with the help of the SPSS version 29 program.The results of this study indicate that: (1)perceived ease of useand perceived usefulness have a positive and significant effect on service quality(2)price perception has no significant effect on service quality(3)perceived usefulness and service quality have a positive and significant on trust(4)perceived ease of use and price perception have no significant on trust(5)price perception and trust have a positive and significant on repurchase intention(6)perceived ease of use, perceived usefulness, and service quality have no significant on repurchase intention.
STRATEGI PEMASARAN PADA TOKO BERAS RH DALAM RANGKA MENINGKATKAN PENJUALAN DI MASA PANDEMI COVID 19 Rizky Natassia; Hayu Yolanda Utami
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Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2401/csjee.v1i2.20251

Abstract

Staple food is one of the primary needs of society that is difficult to ignore under any conditions, including the economic crisis. This makes the basic commodities trading business one of the crisis-resistant business sectors. With conditions like this, it will trigger the emergence of similar businesses so that it is likely that this business will mushroom. Therefore, it is necessary to have special abilities from business actors to be able to compete so that they can increase their sales. The purpose of this service is to increase the partner's ability to understand how to implement an effective and efficient marketing strategy. The method used in the implementation of service is in the form of counseling. The results obtained from the implementation of this service are the increased ability of partners in implementing marketing strategies that can be used to win competition in the market.
Strategi Pemasaran Online Pada Martabak Kubang Dalam Rangka Meningkatkan Usaha UMKM Pada Saat New Normal Hayu Yolanda Utami; Syailendra Eka Saputra
XXXXX
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2401/csjee.v2i1.22506

Abstract

Online Marketing Strategies such as promotion via website and blogs. With this media traders can sell within 24 hours. On the web, merchants can explain in detail the product and services being sold. Therefore, it is necessary to have special abilities from business actors to be able to compete so that they can increase their sales. The purpose of this community service activity is to overcome partner problem, namely how online marketing strategies can increase sales of Martabak Kubang in Bukittinggi during the new normal era. The method used in the implementation of Online Marketing Strategies is in the form of presentation. The results obtained from the implementation of Online Marketing Strategies in increase sales through online marketing and be able to compete with other small and medium enterprises.
Moderasi Hubungan Financial Literacy dengan Keputusan Investasi terhadap Peran Herding Behavior bagi Investor Pemula Saputra, Syailendra Eka; Natassia, Rizky; Utami, Hayu Yolanda
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.896 KB) | DOI: 10.37034/infeb.v4i4.179

Abstract

The role of herding behavior (HD) is very much needed in moderation to support Investment Decisions (IC) for novice investors. This study aims to measure the size of Financial Literacy (FL) in making the right decisions. The data processed in this study are 158 novice investor respondents who invest in stock-type securities in Indonesia. The sampling method was carried out randomly (probability sampling) which was collected through the Google form. The data analysis method used is to answer the truth of the hypothesis using the help of the Structural Equation Model (SEM). The results of hypothesis testing found that FL had a positive and significant effect on KI and HD. The magnitude of the influence value is less than 0.05. The same test model for HD also has a positive effect on KI with a value smaller than 0.05. The test value of this effect on HD is not a direct effect, with a coefficient value of -0.039 which is smaller than 0.05. The conclusion of this study is that HD does not moderate the relationship between FL and KI for novice investors who invest in stock-type securities in Indonesia. So that this research can be used as a reference in making decisions for novice investors.
Word of Mouth sebagai Pemoderasi Hubungan Antara Brand Image dan Brand Love Terhadap Purchase Decision (Studi Empiris pada Konsumen KFC di Kota Padang) Saputra, Syailendra Eka; Utami, Hayu Yolanda; Putra, Defriko Gusma; Rahmat, Indra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.631

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand love dan word of mouth terhadap purchase decision konsumen pada produk ayam goreng Kentucy Fried Chicken (KFC) di Kota Padang. Selain itu penelitian ini juga bertujuan membuktikan peran word of mouth sebagai penguat hubungan antara brand image dan brand love dengan purchase decision konsumen pada produk ayam KFC di Kota Padang. Pada penelitian ini digunakan sebanyak 80 orang konsumen yang memiliki pengalaman membeli dan mengonsumsi ayam goreng KFC di Kota Padang. Proses pengambilan sampel di lakukan secara acak. Pengumpulan data dilakukan dengan metode survei. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) sedangkan pengujian hipotesis dilakukan dengan menggunakan uji T-statistik. Berdasarkan hasil pengujian hipotesis ditemukan word of mouth memperkuat hubungan antara brand image dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang. Sedangkan dalam pengujian efek tidak langsung juga ditemukan word of mouth memediasi hubungan antara brand love dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang.
PENGARUH RESPONSIVENESS, ASSURANCE, DAN TANGIBLE TERHADAP KEPUASAN PASIEN DI PUSKESMAS AIR TAWAR KOTA PADANG Natassia, Rizky; Utami, Hayu Yolanda
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 6 No 2 (2020): DESEMBER 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v6i2.184

Abstract

Penelitian ini memiliki tujuan untuk melihat bagaimana pengaruh dari responsiveness, assurance, dan tangible terhadap kepuasan pasien pada Puskesmas Air Tawar. Untuk melihat pengaruh antara variabel variabel responsiveness, assurance, dan tangible terhadap kepuasan pasien maka jenis penelitian yang digunakan adalah asosiatif dan alat analisis yang digunakan regresi linear berganda. Pasien yanjg menggunakan jasa pada Puskesmas Air Tawar adalah yang menjadi populasi dalam penelitian ini. Teknik sampling menggunakan accidental sampling dengan jumlah sampel adalah 30 orang pasien. Berdasarkan atas olahan data maka diperoleh bahwa pada Puskesmas Air Tawar seluruh variabel memiliki pengaruh yang positif dan signifikan terhadap kepuasan pasien. 
PENGARUH KESEIMBANGAN KEHIDUPAN KERJA, KEPRIBADIAN PROAKTIF, DAN KECERDASAN EMOSIONAL TERHADAP KEPUASAN KARIR Saputra, Syailendra Eka; Natassia, Rizky; Utami, Hayu Yolanda
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.223

Abstract

Penelitian dilaksanakan untuk menganalisis pengaruh keseimbangan kehidupan kerja, kepribadian proaktif dan kecerdasan emosional terhadap kepuasan karir pegawai Sekretariat Daerah Kabupaten Pasaman. Pada penelitian ini digunakan beberapa pegawai untuk dijadikan sampel yang dilakukan dengan menggunakan metode sampel jenuh. Metode analisis yang digunakan dalam menjawab hipotesis adalah Ordinary Least Square (OLS). Hasil pengolahan data ditemukan bahwa keseimbangan kehidupan kerja dan  kecerdasan emosional berpengaruh positif terhadap kepuasan karir yang dirasakan pegawai, sedangkan kepribadian proaktif tidak berpengaruh terhadap kepuasan karir yang dirasakan pegawai Sekretariatan Daerah Kabupaten Pasaman.Kata Kunci:   keseimbangan kehidupan kerja, kepribadian proaktif, kecerdasan emosional,            kepuasan karir
Pengaruh Lingkungan Kerja Fisik, Pengalaman Kerja Dan Profesionalisme Terhadap Kepuasan Kerja Guru di SMA Negeri 2 Koto XI Tarusan Putra, Muhammad Fadil Nanda; Utami, Hayu Yolanda; Wahyuni, Sri
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 19, No 2 (2025): Vol 19 No. 02 OKTOBER 2025
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v19i2.7049

Abstract

Lingkungan kerja fisik berpengaruh signifikan terhadap kepuasan kerja guru SMA Negeri 2 Koto XI Tarusan. Dengan nilai koefisien sebesar 2,33, nilai koefisien ini signifikan karena nilai t hitung sebesar 5,934 t tabel sebesar 1,999. Artinya jika lingkungan kerja fisik meningkat sebesar setiap satuan. Maka kepuasan kerja guru akan meningkat sebesar 2,33 satuan. Kedua pengalaman kerja berpengaruh signifikan terhadap kepuasan kerja guru SMA Negeri 2 Koto XI Tarusan. Dengan nilai koefisien sebesar 0,272, nilai koefisien ini signifikan karena nilai t hitung sebesar 3,060 t tabel sebesar 1,999. Artinya jika pengalaman kerja meningkat sebesar setiap satuan. Maka kepuasan kerja guru akan meningkat sebesar 0,272 satuan. Ketiga profesionalisme ini berpengaruh signifikan terhadap kepuasan kerja guru SMA Negeri 2 Koto XI Tarusan. Dengan nilai koefisien 0,258, nilai koefisien ini signifikan karena nilai t hitung 6,693 t tabel 1,999. Artinya, jika profesionalisme meningkat satu satuan, maka kepuasan kerja guru akan meningkat sebesar 0,258 satuan. Keempat lingkungan kerja fisik, pengalaman kerja, dan profesionalisme secara bersama-sama berpengaruh signifikan terhadap kepuasan kerja guru SMA Negeri 2 Koto XI Tarusan. Di mana diperoleh nilai F hitung 101,399 F tabel 2,52 dengan tingkat signifikansi 0,000 α = 0,05. Artinya, Ha diterima dan H0 ditolak. Kata Kunci: Kepuasan Guru, Lingkungan Kerja Fisik, Pengalaman Kerja, Profesionalisme Bersama
Co-Authors 3Mareta Kemala Sari Arnaldi Arnaldi Arnaldi, M.Si SE Defriko Gusma Putra Dika Yuliastuti Dina Amaluis Fauzan . Finarizal Munthaha Honghayu Yengki Indra Masrin Indra Rahmat LINDA GUSMADARA Maisarowati Maisarowati Mereta Kemala Sari Minggus Riani Putra, Muhammad Fadil Nanda Rahmat, Indra Reni Gusnawati Rigga Satrinol Vadri RIZKY NATASSIA Rizky Natassia Rizky Natassia Rizky Natassia Salma Taqwa Saputra, Syailendra Eka Sri M.Pd S,.Pd Wahyuni Sri Wahyuni Syailendra Eka Saputra Vivina Eprillison Voni Gusti Kusumah WARNA SUSANTI Wiza Fitri Yeni