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All Journal Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Suluh Pembangunan: Journal of Extension and Development Proceeding Seminar LPPM UMP Tahun 2014 PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MALLOMO: Journal of Community Service Jurnal Agristan Proceedings Series on Physical & Formal Sciences Indonesian Journal of Advanced Research (IJAR) National Multidisciplinary Sciences AgriMu Jurnal Multidisipliner Kapalamada Jurnal Agribisnis dan Pembangunan Pertanian (JAPP) Indonesian Journal of Agriculture and Environmental Analytics Jurnal Ilmu-Ilmu Pertanian Artha Imperium: Jurnal Pengabdian Kepada Masyarakat
Pujiati Utami
Program Studi Budidaya Perairan Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Business Development Strategy through Product Diversification of Crispy Bitter Melon in the Reginda Crispy Mushroom Home Industry Izzati, Nur Faiqoh; Lumongga, Dumasari; Biky, Muhammad Amir; Watemin, Watemin; Utami, Pujiati
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.16066

Abstract

This study aims to analyze business development strategies through the diversification of crispy bitter melon products at Reginda Jamur Crispy Home Industry. This study was motivated by increasing competition in the snack business and changes in consumer preferences towards innovative food products made from local ingredients. The research method used was a mixed approach (qualitative and quantitative) with a case study method. Primary data was obtained through observation, in-depth interviews with business owners, and questionnaires distributed to employees. Data analysis was performed using SWOT analysis to identify internal and external factors, followed by Quantitative Strategic Planning Matrix (QSPM) to determine priority strategies. The results showed that Reginda Jamur Crispy Home Industry was in Quadrant I (aggressive strategy) with coordinates (0.69; 0.34). The priority strategy was to utilize the unique taste of pare crispy as a competitive advantage with the highest STAS value of 15.08. This strategy was considered capable of increasing business competitiveness and supporting business sustainability.
PENGARUH PREFERENSI KONSUMEN DAN HARGA TERHADAP MINAT PEMBELIAN PRODUK KERIPIK TEMPE SAGU PADA UMKM CAMILAN RNB YOGYAKARTA Endiarti, Eti; Utami, Pujiati; Dumasari, Dumasari
Jurnal Multidisipliner Kapalamada Vol. 5 No. 01 (2026): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v5i01.2282

Abstract

This study aims to analyze the influence of consumer preferences and pricing on purchase intention for Keripik Tempe Sagu products at UMKM Camilan RNB in Yogyakarta. The research employs a descriptive quantitative method involving 60 respondents who are consumers of the business, with data collected through questionnaires. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 27. The results indicate that partially, price has a positive and significant effect on purchase intention, while consumer preferences do not show a significant effect. However, simultaneously, both variables have a positive and significant influence on purchase intention. The contribution of consumer preferences and price is 41.1%, while the remaining 58.9% is influenced by other variables outside the model. The findings imply that the business should maintain competitive pricing strategies while still considering factors shaping consumer preferences, especially among young consumers with limited purchasing power.
Co-Authors Adella, Shinta Alkhamdi, Aden Nuzuli Gita Anggraeni, Nasha Nur Anggraeni, Wishnu Apriliani, Dwi Wahyu Bayu Anggara Biky, Muhammad Amir Dumasari Dumasari, Dumasari Dwi Hajoeningtijas, Oetami Endiarti, Eti Fathurrohman, Yusuf Enril Izzati, Nur Faiqoh Ma’fiyah, Siti Nugraha, Fadhil Adi Nurfadilah, Alfiah Putri, Velin Maysa Rachman, Charizal Rahma Hutami, Silviana Sari, Devi Juvita Solihah, Anggit Sulistyani Budiningsih Sulisyani Budiningsih, Sulisyani Susylowati, Dewi Watemin Watemin, Watemin