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All Journal Jurnal Pendidikan Ekonomi Undiksha Media Akuakultur Mimbar Ilmu Widyadari : Jurnal Pendidikan Widyadari : Jurnal Pendidikan Indonesian Journal of Educational Development (IJED) Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Arthaniti Studies Jurnal Pengabdian Kepada Masyarakat Widya Mahadi PROSIDING SEMINAR NASIONAL DAN INTERNASIONAL HIMPUNAN SARJANA-KESUSASTRAAN INDONESIA Buletin Pemberdayaan dan Pengembangan Masyarakat
Ni Wayan Widia Astuti
Universitas PGRI Mahadewa Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Arthaniti Studies

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THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMER SATISFACTION AT PT. SUZUKI FINANCE INDONESIA KESIMAN DENPASAR Wulan Anggreni, Ni Komang Sri; Ni Wayan Widi Astuti; Putu Siti Firmani
Arthaniti Studies Vol. 5 No. 2 (2024): Arthaniti Studies
Publisher : Program Studi Pendidikan Ekonomi Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/arthas.v5i2.4060

Abstract

Based on observations made at PT. Suzuki Finance Indonesia Kesiman Denpasar, it can be seen the number of consumers who buy car products at PT. Suzuki Finance Indonesia Kesiman Denpasar from 2021 - 2023. The lowest number of consumers in 2021 was 1,273, while the highest number of consumers iin 2022 was 1,411, resulting in a decrease in the number of consumers in i2023 to 1,345. This research aims to determine the influence of service quality and ibrand image on consumer satisfaction at PT. Suzuki Finance Indonesia Kesiman Denpasar. This research uses a causal associative quantitative approach through observation, interviews, documentation and questionnaires in data collection. The number of respondents in this research was 93 consumers.The results of this study show that (1) There is a partial influence of Service Quality on Consumer Satisfaction as evidenced by the results of the tcount test of 6,599 > ttable 1,986 with a significant value of 0.000 < 0.05; (2) There is a partial influence of Brand Image on Consumer Satisfaction as evidenced by the results of the tcount test of 11,476 > ttable 1,986 with a significant value of 0.000 < 0.05; (3) There is a simultaneous influence on Service Quality and Brand Image towards Consumer Satisfaction as seen from the results of the Fcal > Ftabel test of 78.987 > 3.10 with a significant value of 0.000 < 0.05. The results of the determination coefficient test showedthat the magnitude of the Adjusted R square value was 0.617 which means that 63.7% of the variation in Consumer Satisfaction was influenced by Service Quality and Brand Image, while the remaining 36.3% was influenced by other factors that were not included in this study variable.
PENERAPAN CULTURALLY RESPONSIVE TEACHING UNTUK MENINGKATKAN MINAT DAN KEAKTIFAN SISWA Tamani, Ni Kadek Juni; Astuti , Ni Wayan Widi; Adnyani , I Desak Nyoman Seri
Arthaniti Studies Vol. 6 No. 2 (2025): Arthaniti Studies
Publisher : Program Studi Pendidikan Ekonomi Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/arthas.v6i2.4946

Abstract

Rendahnya minat dan keaktifan siswa dalam pembelajaran Ekonomi di SMA Negeri 3 Denpasar menjadi permasalahan utama yang berdampak pada kurangnya partisipasi siswa dalam proses belajar. Penelitian ini bertujuan untuk meningkatkan minat dan keaktifan siswa melalui penerapan model Culturally Responsive Teaching (CRT) yang menekankan integrasi budaya lokal, nilai, dan pengalaman siswa ke dalam pembelajaran. Subjek dalam penelitian ini adalah 36 siswa kelas X C, dengan objek berupa penerapan model pembelajaran CRT dalam mata pelajaran Ekonomi. Metode yang digunakan adalah Penelitian Tindakan Kelas (PTK) model Kemmis & McTaggart, dilaksanakan dalam dua siklus. Teknik pengumpulan data menggunakan observasi, angket, dan wawancara, yang dianalisis secara deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukkan peningkatan signifikan pada keaktifan siswa dari 44,9% menjadi 80,1%, serta peningkatan minat belajar dari skor rata-rata 3,4 menjadi 4,2. Temuan ini membuktikan bahwa model CRT efektif dalam menciptakan pembelajaran ekonomi yang kontekstual dan bermakna. Implikasi dari penelitian ini menunjukkan bahwa guru perlu mengintegrasikan pendekatan responsif budaya sebagai strategi pembelajaran untuk meningkatkan partisipasi aktif siswa dan memperkuat identitas kultural mereka dalam pendidikan.
Co-Authors Adnyani , I Desak Nyoman Seri Agustinus Dei Aprilia Syafitri I Nyoman Bagus Suweta Nugraha I Nyoman Kartika Yasa I PUTU PASEK SURYAWAN I Wayan Kertih I Wayan Lasmawan I Wayan Suanda I Wayan Suastra I Wayan Sumandya I Wayan Widana I.G.A Suhandana Kadek Intan Rusmayanthi Kadek Suryadi Artawan Kawamasi, Elisabet Luh De Liska Maretha Berlianantiya Muhammad Marzuqi Mulia, Theresia Ni Komang Sri Rahayu Ni Komang Sri Wulan Anggreni Ni Luh Gede Ayu Praba Parwati Ni Luh Putu Cahayani Ni Luh Putu Yesy Anggreni Ni Nyoman Murniasih Ni Wayan Sudarti Ni Wayan Sumitri Nuzula Asmawati Nyoman Adiasmara Giri Nyoman Dantes Putra, I Komang Agus Putu Diah Asrida Putu Siti Firmani Retno Andamari Riwanto Riwanto Riwanto, Riwanto Tamani, Ni Kadek Juni Wawan Andriyanto Wulan Anggreni, Ni Komang Sri